Senior CRO Manager (Fully Remote)

Puffy is a $1B+ Top 5 US direct-to-consumer eCommerce brand. We are seeking a data-driven Senior CRO Manager to take full ownership of on-site conversion rate optimization — someone who digs into the data, identifies where revenue is leaking, forms hypotheses, and executes optimization strategies that deliver measurable business impact across a high-traffic e-commerce site fueled by $2M+/month in digital ad spend.

Reporting to the Director of Marketing, you will work alongside an established three-person analytics team that owns data infrastructure and pipelines. Your job is to use the data they produce, layer in your own behavioral analysis (heatmaps, session recordings, funnel analysis), and translate insights into high-impact A/B tests, UX improvements, and conversion strategies that move the revenue needle.

The Career Accelerator

• Owning a high-velocity testing roadmap across a site with 100K+ monthly uniques and $2M+/month in ad spend driving traffic to it.
• Diagnose conversion bottlenecks across the full funnel, from ad click through checkout, using GA4, heatmaps, and session recordings, then design and ship A/B tests that directly increase revenue.
• Build the optimization playbook for a billion-dollar brand, developing fluency across analytics, UX, copywriting, and statistical experimentation.

This pace energizes impatient high-performers. It exhausts clock-watchers. If you get frustrated when you’re not learning fast enough, you’ll thrive here.

What Is In It For You:

• Own the Revenue Engine, Not Just the Dashboard: You will own on-site conversion end-to-end, from diagnosing bottlenecks in GA4, heatmaps, and session recordings to designing and executing A/B tests that directly increase revenue.
• Partner with the 1%: Work with Forbes Council Member CEO and gain firsthand exposure to strategic decisions and high-velocity execution that drives a global brand.
• Embrace Radical Flexibility: Work from anywhere in the world. We value output over hours logged and trust you to deliver from wherever you do your best work.
• Sharpen a Rare, Compounding Skill Set: CRO at this scale builds a skill set that compounds, developing fluency across analytics, UX, copywriting, statistical experimentation, and performance marketing integration.

What You Will Need:

• 5+ years of hands-on experience in CRO and analytics within an e-commerce or direct-to-consumer environment.
• Advanced proficiency in GA4 (Google Analytics 4).
• Expert-level experience with heatmap and session recording tools.
• Hands-on experience with A/B testing platforms.
• Strong understanding of statistical methodology for experimentation.
• Deep knowledge of conversion and persuasion best practices.
• Solid understanding of UX/UI design principles.
• Copywriting capability, particularly the ability to write and test compelling value propositions.
• Proficiency in SQL or BI tools for self-service data analysis.
• Experience operating at scale: optimizing sites with 100K+ monthly unique visitors.
• Ability to manage multiple concurrent test programs.
• Strong written and verbal communication skills.

Good-to-Have:

• Experience in the sleep, wellness, or comfort products industry.
• Experience with Shopify or Shopify Plus e-commerce platforms.
• Experience with predictive modeling or customer lifetime value analysis.
• Background in performance marketing or paid media analytics.
• Experience using AI tools to accelerate research and analysis workflows.

The Puffy DNA:

• Be the Owner: We don’t hire employees; we welcome owners.
• Execute with Urgency: We thrive in high-stakes environments.
• Demand Excellence: We solve hard problems that others can’t.
• Be AI-First: Daily multi-turn AI conversations challenge your assumptions.
• Go All-In: When the mission demands it, we rally as one team.

Monthly performance bonuses (up to 25%) and comprehensive medical, dental, and vision insurance are included, along with generous Paid Time Off (PTO) and public holidays. We are an AI First organization with access to an AI-native tool stack and offer remote work options.