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- Tasks: Lead innovative digital marketing strategies that drive significant revenue growth.
- Company: Join Puffy, a top U.S. mattress brand with a vibrant culture and rapid growth.
- Benefits: Enjoy competitive pay, performance bonuses, remote work, and generous PTO.
- Why this job: Make a real impact in a dynamic, AI-first environment while working with industry leaders.
- Qualifications: 5+ years in digital marketing, with expertise in Meta campaigns and multi-channel strategies.
- Other info: Collaborate with an international team and enjoy perks like a free mattress after 6 months.
The predicted salary is between 72000 - 84000 ÂŁ per year.
Puffy is a top‑5 U.S. mattress brand with 100% YoY growth since 2016 and is recognized as a Great Place to Work. As an AI‑First Digital Marketing Manager, you will own multichannel paid and overall digital acquisition strategies that drive 8‑figure revenue impact.
Key Responsibilities- Own multi‑channel strategy with revenue accountability: You will architect, launch, optimize, and scale campaigns across Meta, Google Ads, YouTube, and emerging platforms, with clear success metrics of ROAS and revenue, while minimizing vanity metrics.
- Partner with the 1%: Work with a Forbes Council Member CEO and senior leadership. Gain firsthand exposure to strategic decisions and high‑velocity execution.
- Embrace radical flexibility: Work from anywhere globally, designing your peak‑performance environment; we measure output, not hours logged.
- Build the marketing playbook others will copy: Your creative testing frameworks, attribution models, and funnel optimizations will shape company‑wide strategy and become industry references.
- At least 5 years’ experience in digital marketing, with a minimum of 2 years managing Meta campaigns for D2C brands and driving revenue across multiple channels.
- Working knowledge of broader marketing ecosystem: Affiliate, SEO, SEM, and Email.
- Hands‑on expertise with Google Ads, YouTube, and other performance platforms; track record of meeting/exceeding ROAS goals.
- Proficiency in campaign tracking, attribution analysis, and data interpretation for strategic decisions.
- Experience optimizing funnels from awareness to conversion, including ad‑to‑LP optimization.
- Ability to ideate compelling ad concepts and guide creative assets in partnership with design teams.
- Background in mattress, furniture, or home goods sector.
- Experience with programmatic channels, TikTok Ads, automated ad creation tools, and DCO.
- Experience creating and optimizing video content for social and search platforms.
- Knowledge of Meta Shopping features and other social commerce integrations.
- Be the owner: you are accountable for results.
- Execute with urgency: quick, decisive decisions.
- Demand excellence: solve hard problems.
- Be AI‑first: daily AI conversations challenge you.
- Go all‑in: rally as a team when the mission demands.
- Monthly performance bonuses (up to 25% of monthly salary).
- Comprehensive medical, dental, and vision insurance (US-based employees).
- Health insurance stipend (International employees).
- Generous Paid Time Off (PTO) and public holidays based on location.
- AI‑first organization with access to AI-native tool stack.
- Remote‑first: work from anywhere globally.
- International team collaboration (14+ nationalities).
- 401(k) with company match (US employees).
- Free Puffy mattress after 6 months of employment.
- $1,000 Puffy/Halo Board store credit after 1 year of employment.
Ready to shape your story? The alternative is another year where your campaigns plateau and your strategic insights die in committee. Click “Apply” and take the first step.
Digital Marketing Manager (AI-Powered) in Manchester employer: Puffy
Contact Detail:
Puffy Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager (AI-Powered) in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Puffy or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best digital marketing campaigns. Use data to highlight your successes, especially any impressive ROAS figures. This will make you memorable when you apply.
✨Tip Number 3
Prepare for the interview by understanding Puffy's brand and values. Think about how your experience aligns with their AI-first approach and be ready to discuss how you can contribute to their growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and ready to take on the challenge.
We think you need these skills to ace Digital Marketing Manager (AI-Powered) in Manchester
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Digital Marketing Manager role. Highlight your experience with Meta campaigns and any relevant achievements that align with Puffy's goals. We want to see how you can bring value to our team!
Showcase Your Creativity: Since this role involves ideating compelling ad concepts, don’t shy away from sharing examples of your past creative work. Whether it’s a successful campaign or innovative strategies, let us see your flair for creativity in action!
Be Data-Driven: Puffy values data interpretation and strategic decision-making. Include specific metrics and results from your previous roles to demonstrate how you've met or exceeded ROAS goals. Numbers speak volumes, so make them count!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our awesome team at Puffy!
How to prepare for a job interview at Puffy
✨Know Your Metrics
Before the interview, brush up on key performance indicators like ROAS and revenue metrics. Be ready to discuss how you've used these metrics in past campaigns to drive results, especially in multi-channel strategies.
✨Showcase Your Creativity
Prepare examples of compelling ad concepts you've ideated and how they were executed. Highlight your experience in guiding creative assets with design teams, as this will resonate well with their focus on innovative marketing playbooks.
✨Understand the Company Culture
Familiarise yourself with Puffy's values, such as accountability and urgency. Be prepared to share how you embody these traits in your work, demonstrating that you're a good fit for their dynamic, AI-first environment.
✨Ask Insightful Questions
Prepare thoughtful questions about their current digital marketing strategies and how they measure success. This shows your genuine interest in the role and helps you understand how you can contribute to their ambitious growth plans.
