Head of Analytics (Build an AI-native brand in Dubai)

Head of Data Infrastructure & Analytics (Build an AI-native brand in Dubai)

Join to apply for the Head of Data Infrastructure & Analytics (Build an AI-native brand in Dubai) role at Puffy

We are looking for a Head of Data Infrastructure & Analytics who will take the helm of our e-commerce data operations, leading a team that powers strategic decisions through enterprise-grade data infrastructure and governance.

This role puts you at the center of our analytics transformation—architecting robust systems, implementing data observability frameworks, and ensuring data reliability that drives confident decision-making across our high-growth D2C business. Working closely with our Forbes\\\’ member CEO and cross-functional teams, you\\\’ll establish the gold standard for analytics operations while enabling data-driven growth in a competitive global market.

Note: Job Based Onsite in Dubai with RGG – the engine that powers all of Puffy\\\’s innovation and other business ventures (Full Relocation & Visa Sponsorship Provided)

We believe elite talent deserves a premium commitment. We back our vision with two things you won\\\’t find anywhere else: a world-class lifestyle and the world\\\’s most advanced AI-native toolbox.

Compensation: A highly competitive and transparent salary of AED 55,000 – AED 75,000/month + up to a 25% performance bonus, all tax-free.

What You\’ll Own

Data Quality Infrastructure (Your #1 Priority)

• Audit existing tracking setup (GA4, GTM, Shopify, Klaviyo, ad platforms) and fix every configuration error
• Build automated validation systems that catch bugs before humans see them
• Implement pre-leadership QA processes with hard gates (reports don\’t go out until they pass)
• Create monitoring and alerting: know within minutes when tracking breaks, not days later

Technical Architecture & Reliability

• Design and maintain server-side tracking implementation for attribution accuracy
• Architect data pipelines that handle $2M+ monthly ad spend tracking without errors
• Establish technical standards: Here\’s how we ALWAYS configure X documentation

Operational Excellence

• Build the QA checklist: specific validation steps before any report reaches the CEO
• Implement data observability: automated anomaly detection, metric health dashboards
• Create runbooks: when X breaks, here\\\’s exactly how to fix it in under 2 hours
• Enforce zero-tolerance culture: accuracy over speed, every time
• Manage existing Analytics Manager + 2 Data Specialists with focus on quality over quantity
• Train team on proper setup procedures and validation protocols
• Say no to ad-hoc requests that compromise data quality
• Build scalable processes: solve problems once, systematically

Strategic Projects (Once Quality is Bulletproof)

• Implement advanced attribution models for multi-channel $24M+ annual ad spend
• Scale analytics infrastructure for international expansion

Who You Are

Must-Have Technical Chops

• 7+ years in digital analytics with proven track record of owning data quality in high-stakes B2C environments
• Expert-level knowledge: GA4, GTM, server-side tracking, data pipeline architecture, e-commerce tracking
• Can diagnose and fix tracking setup errors across the entire stack – you don\\\’t just identify problems, you solve them
• Strong technical skills: SQL expert (can write complex queries in your sleep), Python or R proficiency for data validation
• Data engineering knowledge: Understand ETL/ELT, data warehousing, API integrations, event-driven architecture
• Experience building data quality systems: Automated validation checks, data observability, monitoring frameworks

The Operational Mindset

• You\\\’re a builder, not a presenter: More excited about architecting systems than making slides
• Zero-bug mentality: You take it personally when bad data gets through
• Process-driven: You document, systematize, and scale solutions
• Comfortable saying no: Protect data quality even when it\\\’s politically inconvenient
• Firefighter turned fire-preventer: You\\\’ve dealt with data disasters and built systems to prevent them

Leadership & Communication

• Proven team leadership: Can manage 3+ person analytics team with focus on quality and growth
• Can explain technical issues to non-technical executives without dumbing it down or over-complicating
• Enforce standards: Your team knows accuracy is non-negotiable
• Cross-functional influence: Work with engineering, marketing, and product to fix data at the source

Ideal Background

You\’ve done this before:

• \”I reduced data quality incidents by 90% at [Company] by implementing [specific systems]\”
• \”I architected the tracking infrastructure that handled $XXM in ad spend with 99.9% accuracy\”
• \”I built automated validation that caught errors before they reached leadership\”
• \”I led the server-side tracking migration that solved our attribution problems\”

Bonus Points For:

• Experience with data observability tools (Monte Carlo, Great Expectations, dbt tests)
• Background in analytics engineering or data reliability engineering
• Track record in high-growth e-commerce (sleep, wellness, DTC)
• Experience with attribution modeling for multi-channel marketing
• Built data quality systems that scaled internationally

The Puffy DNA

We’re restless, perpetually hungry, and fast paced, driven by an unwavering belief that we can outperform any competitor – regardless of their size. Let\\\’s understand what success means for you:

• Be the Owner: We seek team members who take ownership of their work. You are given the autonomy to make decisions and the expectation to see them through. You proactively identify and solve problems beyond your defined role, because you’re accountable for results – not activity.
• Execute with Urgency: Our mission demands relentless speed and precision. We thrive in a high-stakes, dynamic environment by making thoughtful decisions quickly, acting decisively and operating with a constant sense of purpose that separates us from the competition.
• Demand Excellence: We are not here to do what\\\’s easy; we are here to solve the hard problems that others can\\\’t. You will push the boundaries of your craft and insist on the highest standards to deliver impactful results.
• Go All-In: When the mission demands it, we rally as one team to cross the finish line. Critical projects require critical commitment, and here, going all-in means you\\’ll grow faster, achieve more, and be part of wins worth working for.

Ready to Shape Your Story?

Click \”Apply\” and take the first step.

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