Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Create AI-powered, conversion-focused content that drives revenue growth and amplifies brand voice.
- Company: Join a top mattress brand with over $1 billion in sales and a dynamic team culture.
- Benefits: Enjoy remote work flexibility, competitive bonuses, and comprehensive health insurance.
- Other info: Fast-paced environment with opportunities for rapid experimentation and career growth.
- Why this job: Become a leader in AI copywriting and make a real impact on a global brand.
- Qualifications: 3+ years in conversion copywriting and experience with generative AI tools required.
The predicted salary is between 50000 - 65000 £ per year.
The Impact You'll Make
Drive exponential revenue growth by merging human creativity with AI-powered precision to create conversion-focused content at scale. Amplify our brand voice across all digital channels, ensuring every AI-assisted message is on-brand, persuasive, and helps Americans discover their perfect sleep solutions.
What Is In It For You:
- Master the Future of Conversion Copywriting: You'll become one of the world's leading experts in AI-powered conversion optimization. While others are still learning basic AI tools, you'll be engineering sophisticated prompt systems that generate high-converting copy at scale. You'll build feedback loops that make our AI smarter with every test, creating a compounding advantage that multiplies your impact. In 12 months, you'll have more practical AI copywriting experience than 99% of marketers will gain in 5 years.
- Partner with the 1%: Work with a top 5 mattress brand in the USA with over $1 billion USD in sales. Gain firsthand exposure to strategic decisions and high-velocity execution that drives a global brand.
- Embrace Radical Flexibility: Work from anywhere in the world. We value output over hours logged and trust you to deliver from wherever you do your best work.
- Become a Testing Velocity Machine: Most copywriters launch 1-2 tests per month. You'll launch 10-15. You'll master the art of rapid experimentation, developing intuition for what converts that only comes from seeing hundreds of tests play out in real-time.
Your Day-to-Day Mission
- Craft & Refine AI-Powered Copy: Use generative AI tools to rapidly produce initial drafts and creative variations for landing pages, emails, ads, and social media, then apply your expert touch to edit, enhance, ensure brand alignment, and optimize for conversion.
- Master the Art of the Prompt: Develop and iterate on sophisticated prompts that translate customer insights, data, and brand guidelines into high-quality, conversion-focused outputs.
- Accelerate A/B Testing: Collaborate with the CRO team to design, launch, and analyze a high volume of A/B tests, leveraging AI to generate hypotheses and copy variants faster.
- Build a Smarter Content Engine: Analyze performance metrics to refine copy and feed learnings back into prompt libraries and AI workflows.
- Establish Best Practices: Stay at the forefront of AI copywriting technology and prompt engineering, documenting and sharing learnings for the entire marketing team.
- Manage Prompt & Asset Libraries: Curate and maintain a central library of high-performing prompts, copy frameworks, and content assets.
What You'll Need:
- 3+ years of experience in direct-response or conversion-focused copywriting, with a proven portfolio of results.
- At least 1 year of hands-on experience using generative AI tools in a professional marketing context to create and optimize content.
- Deep knowledge of CRO principles, A/B testing methodologies, and data analysis.
- Proficiency in prompt engineering: ability to guide AI to produce on-brand, persuasive, and contextually relevant content that meets specific conversion goals.
- An analytical and experimental mindset, with a passion for using data to find what works.
- Familiarity with AI-powered testing platforms/dashboards and analytics tools (e.g., Google Analytics).
- Exceptional editing skills and a meticulous eye for detail.
- Ability to thrive in a fast-paced environment, managing multiple projects and adapting quickly.
The Puffy DNA
We're restless, perpetually hungry, and fast-paced, driven by an unwavering belief that we can outperform any competitor — regardless of their size.
- Be the Owner: We don't hire employees; we welcome owners. You're accountable for results, not activity.
- Execute with Urgency: We thrive in high-stakes environments by making thoughtful decisions quickly and acting decisively.
- Demand Excellence: We solve the hard problems that others can't, pushing the boundaries of our craft.
- Be AI-First: Daily multi-turn AI conversations challenge your assumptions.
- Go All-In: When the mission demands it, we rally as one team to cross the finish line.
Monthly performance bonuses (up to 10%), comprehensive medical, dental, and vision insurance, generous Paid Time Off (PTO) + public holidays, AI First organization with access to AI-native tool stack, remote first: work from the comfort of your home office, international team collaboration (14+ nationalities), The Leaders Club: opportunity for selection to an elite lifestyle transforming recognition program featuring premium wellness memberships, exclusive professional networking events, and annual leadership retreats, 'We Are' Champion: monthly recognition program with gift vouchers and company-wide celebration for exceptional contributions.
The alternative is another year where your potential is capped and your best copy ideas die in committee.
CRO Copywriter employer: Puffy
Contact Detail:
Puffy Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRO Copywriter
✨Tip Number 1
Network like a pro! Reach out to industry professionals on LinkedIn or attend virtual events. Building connections can lead to referrals and insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially any AI-powered copy you've crafted. Share it on your website or social media to catch the eye of potential employers.
✨Tip Number 3
Prepare for interviews by practising common questions and showcasing your knowledge of conversion optimisation. Be ready to discuss how you can merge creativity with AI to drive results—this is your chance to shine!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace CRO Copywriter
Some tips for your application 🫡
Show Off Your Copy Skills: When you're crafting your application, make sure to showcase your best copywriting samples. We want to see how you can merge creativity with precision, so pick pieces that highlight your ability to create conversion-focused content.
Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to reflect the job description. Use the same language and focus on your experience with AI tools and conversion optimisation. We love seeing candidates who understand our brand voice!
Be Data-Driven: Since we’re all about results, include metrics in your application. Talk about how your previous copywriting efforts led to measurable outcomes. This will show us you have an analytical mindset and know how to drive growth.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures it gets into the right hands. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Puffy
✨Know Your AI Tools
Familiarise yourself with the generative AI tools mentioned in the job description. Be ready to discuss how you've used them in your previous roles and how they can enhance your copywriting process. Show that you’re not just a user, but someone who understands the intricacies of prompt engineering.
✨Showcase Your A/B Testing Experience
Prepare specific examples of A/B tests you've conducted in the past. Highlight the hypotheses you developed, the results you achieved, and how you used data to inform your decisions. This will demonstrate your analytical mindset and ability to thrive in a fast-paced environment.
✨Emphasise Brand Alignment
Be ready to discuss how you ensure brand voice consistency across different channels. Bring examples of your work that showcase your ability to create persuasive content that aligns with brand guidelines. This is crucial for a role focused on amplifying brand voice.
✨Demonstrate Your Passion for Experimentation
Express your enthusiasm for rapid experimentation and learning from failures. Share stories of how you've iterated on your copy based on performance metrics. This aligns perfectly with the company's goal of launching multiple tests and refining content continuously.