At a Glance
- Tasks: Create high-converting copy using AI tools for various platforms and analyse conversion data.
- Company: Join a top mattress brand with a billion-dollar impact and innovative culture.
- Benefits: Enjoy remote work, competitive pay, performance bonuses, and comprehensive health insurance.
- Other info: Dynamic team of 14+ nationalities with excellent career growth opportunities.
- Why this job: Become an industry leader in AI-powered copywriting and make a real difference.
- Qualifications: 3+ years in conversion copywriting and experience with generative AI tools required.
The predicted salary is between 40000 - 50000 £ per year.
Join to apply for the Copywriter (Remote) role at Puffy. We're seeking an innovative AI-First CRO Copywriter to join our dynamic team at the forefront of internal innovation.
The Career Accelerator
You’ll compress 3 years of AI-powered conversion copywriting mastery into 1. You’ll engineer prompt systems that generate high-converting copy across landing pages, emails, ads, and social media—rapidly testing variations that would take traditional copywriters months to produce. You’ll analyze conversion data points daily, refining both your copy and our AI models with each test cycle, building pattern recognition instincts through sheer volume that takes others years to develop. This pace energizes impatient high-performers. It exhausts clock-watchers. If you get frustrated when you’re not testing fast enough, you’ll thrive here.
What Is In It For You:
- Master the Future of Conversion Copywriting: You’ll become one of the world’s leading experts in AI-powered conversion optimization. While others are still learning basic AI tools, you’ll be engineering sophisticated prompt systems that generate high-converting copy at scale. You’ll build feedback loops that make our AI smarter with every test, creating a compounding advantage that multiplies your impact. In 12 months, you’ll have more practical AI copywriting experience than 99% of marketers will gain in 5 years.
- Join the Elite Organization and Partner with the 1%: Top 5 Mattress Brand in the USA with Over $1 Billion USD in Sales. Work with Forbes Council Member CEO. Gain firsthand exposure to strategic decisions and high-velocity execution that drives a global brand.
- Embrace Radical Flexibility: Work from anywhere. Design your peak performance environment. We measure output and impact, not hours logged. Manage your energy, not just your time, while collaborating with a team spanning 14+ nationalities.
- Become a Testing Velocity Machine: You’ll master the art of rapid experimentation, learning what most marketers never discover: that velocity beats perfection. You’ll develop an intuition for what converts that only comes from seeing hundreds of tests play out in real-time.
What You’ll Need:
- 3+ years of experience in direct-response or conversion-focused copywriting, with a proven portfolio of results.
- At least 1 year of hands-on experience using generative AI tools in a professional marketing context to create and optimize content.
- Deep knowledge of CRO principles, A/B testing methodologies, and data analysis.
- Proficiency in prompt engineering: An ability to guide AI to produce on-brand, persuasive, and contextually relevant content that meets specific conversion goals.
- An analytical and experimental mindset, with a passion for using data to find what works and an eagerness to test new ideas and technologies.
- Familiarity with AI-powered testing platforms/dashboards and analytics tools (e.g., Google Analytics).
- Exceptional editing skills and a meticulous eye for detail, ensuring AI-generated content meets the highest standards of quality, clarity, and brand voice.
- Ability to thrive in a fast-paced environment, managing multiple projects and adapting quickly to new tools and processes.
The Puffy DNA
- We're restless, perpetually hungry, and fast-paced, driven by an unwavering belief that we can outperform any competitor — regardless of their size.
- Be the Owner: We don't hire employees; we welcome owners. You're accountable for results, not activity.
- Execute with Urgency: We thrive in high-stakes environments by making thoughtful decisions quickly and acting decisively.
- Demand Excellence: We solve the hard problems that others can't, pushing the boundaries of our craft.
- Be AI-First: Daily multi-turn AI conversations challenge your assumptions.
- Go All-In: When the mission demands it, we rally as one team to cross the finish line.
Benefits:
- Monthly performance bonuses (up to 10%).
- The Leaders Club: Opportunity for selection to an elite lifestyle transforming recognition program featuring premium wellness memberships, exclusive professional networking events, and annual leadership retreats.
- 'We Are' Champion: Monthly recognition program with gift vouchers and company-wide celebration for exceptional contributions.
- Comprehensive medical, dental, and vision insurance.
- Generous Paid Time Off (PTO) + Public holidays.
- AI First organization with access to AI-native tool stack.
- Remote First: Work from the comfort of your home office.
- International team collaboration (14+ nationalities).
Ready to Shape Your Story? Click "Apply" and take the first step.
Copywriter (Remote) in Cardiff employer: Puffy
Puffy is an exceptional employer that champions innovation and creativity in a remote-first environment, offering a unique opportunity to lead cutting-edge AI-driven design initiatives. With a strong focus on employee growth, you will have access to mentorship and resources that foster professional development, all while collaborating with a talented team dedicated to shaping the future of e-commerce. Join us to be part of a dynamic culture that values your contributions and encourages you to push the boundaries of design.
StudySmarter Expert Advice🤫
We think this is how you could land Copywriter (Remote) in Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Puffy and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Puffy are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Puffy on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Puffy. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Copywriter (Remote) in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Puffy. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Puffy:Show us that you’ve done your homework! In your application, briefly mention what you admire about Puffy’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Puffy
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Puffy will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Puffy, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
