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- Tasks: Lead the AI-First Design Revolution and transform e-commerce web design.
- Company: Join Puffy in dynamic Dubai, a leader in AI-native branding.
- Benefits: Tax-free salary, performance bonuses, and an elite AI-native design environment.
- Why this job: Make a real impact on customer experience through innovative AI design.
- Qualifications: 7-10 years in web design with strong leadership and AI tool expertise.
- Other info: Fast-paced environment with world-class lifestyle and career growth opportunities.
The predicted salary is between 50000 - 70000 ÂŁ per year.
AI-First UI/UX Design Manager
Join to apply for the AI-First UI/UX Design Manager role at Puffy. Based in our dynamic Dubai headquarters, you will report directly to the CEO and hold ultimate ownership of our e‑commerce web design.
We are seeking a visionary and results‑oriented leader to drive our design function into the future and revolutionize customer experience through artificial intelligence.
Responsibilities
- Architect the AI‑First Design Revolution: build an entire AI‑powered design practice, deploying Figma AI, Adobe Firefly, and LLM systems to cut design‑to‑deployment time by 40%.
- Transform Operations & Lead with Velocity: evolve the team to agile workflows, mentor designers into AI‑native practitioners, and own the full customer journey from Home to Checkout.
- Drive Revenue Through Experimentation: execute a sophisticated CRO roadmap using A/B testing and multi‑armed bandits, partnering with Marketing and Analytics to implement AI‑shaped UX patterns.
- Translate Vision into Business Impact: own the narrative that connects design decisions to business outcomes and present data‑backed arguments to the CEO and cross‑functional leaders.
Qualifications
- 7–10 years in web design for e‑commerce, including 4+ years in leading and managing a design team.
- A portfolio that shows shipped PDP/PLP/Checkout improvements tied to clear business metrics.
- Expert in Figma (components, variables, Dev Mode) with strong visual/motion craft and responsive design sensibility.
- Proven experience implementing GenAI tools into a professional design pipeline, with expertise in prompt engineering, quality control, and brand governance.
- Familiarity with AI‑shaped UX patterns: conversational search, assistant UI, recommendation modules, and their measurement.
- Comfort collaborating on experiments (A/B vs multi‑armed bandits) with Growth; understands trade‑offs between optimization speed and causal certainty.
- Working knowledge of WCAG 2.2 and SEO fundamentals for structured content and schema on e‑commerce sites.
Compensation & Benefits
- Elite Compensation: AED 25,000 – AED 35,000 per month (tax‑free) plus performance bonus.
- AI‑Native Design Environment: You will architect strategy in a truly AI‑first environment, implementing everything from Adobe Firefly to LLM‑powered personalization.
- World‑class lifestyle and the world’s most advanced AI‑native toolbox.
This role is for you if you thrive in a fast‑paced, high‑impact environment and are passionate about leading design teams toward AI‑powered commerce.
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AI-First UI/UX Design Manager (Relocate to Dubai to build an AI-native global brand + 0% tax) employer: Puffy
Contact Detail:
Puffy Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land AI-First UI/UX Design Manager (Relocate to Dubai to build an AI-native global brand + 0% tax)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend design meetups, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your portfolio! Make sure it’s up-to-date and highlights your best work, especially projects that demonstrate your experience with AI tools and e-commerce design. A strong portfolio can speak volumes about your capabilities.
✨Tip Number 3
Prepare for interviews by practising common questions and showcasing your knowledge of AI-driven design. Be ready to discuss how you've used data to drive design decisions and improve customer experiences.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace AI-First UI/UX Design Manager (Relocate to Dubai to build an AI-native global brand + 0% tax)
Some tips for your application 🫡
Showcase Your Vision: When applying, make sure to highlight your visionary approach to UI/UX design. We want to see how you can revolutionise customer experiences with AI, so don’t hold back on sharing your ideas and past successes!
Tailor Your Portfolio: Your portfolio should reflect your best work in e-commerce design, especially projects that demonstrate clear business impacts. We’re looking for evidence of your ability to drive results, so pick pieces that align with our goals.
Be Data-Driven: In your application, connect your design decisions to measurable outcomes. We love data-backed arguments, so include any relevant metrics or case studies that showcase your impact on revenue and user experience.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity in our Dubai headquarters!
How to prepare for a job interview at Puffy
✨Showcase Your Vision
When preparing for the interview, think about how you can articulate your vision for an AI-first design practice. Be ready to discuss specific examples from your portfolio that demonstrate how you've driven design improvements tied to business metrics.
✨Familiarise with AI Tools
Make sure you’re well-versed in the AI tools mentioned in the job description, like Figma AI and Adobe Firefly. Prepare to discuss how you’ve implemented these tools in your previous roles and how they can enhance the design process.
✨Understand the Customer Journey
Be prepared to talk about the full customer journey from Home to Checkout. Think of ways you can improve this experience using AI-driven UX patterns and be ready to share your thoughts on how to measure their effectiveness.
✨Prepare for Collaboration Questions
Since collaboration with Marketing and Analytics is key, think of examples where you’ve worked cross-functionally. Be ready to discuss how you’ve executed A/B testing or multi-armed bandit experiments and the outcomes of those initiatives.
