AI-First Digital Marketing Manager (Remote Opportunity)

AI-First Digital Marketing Manager (Remote Opportunity)

Full-Time 96000 - 104000 £ / year (est.) No working from home possible
Puffy

At a Glance

  • Tasks: Architect and launch high-impact digital marketing campaigns across multiple channels.
  • Company: Join Puffy, a leading luxury sleep brand with an innovative approach to digital marketing.
  • Benefits: Competitive salary, up to 25% monthly bonus, and a tax-free lifestyle.
  • Other info: Experience radical freedom and direct impact on multi-million dollar revenue growth.
  • Why this job: Take ownership of global digital strategy in a cutting-edge AI-native environment.
  • Qualifications: 5+ years in D2C marketing with expertise in Meta, Google Ads, and performance platforms.

The predicted salary is between 96000 - 104000 £ per year.

Join to apply for the AI-First Digital Marketing Manager (Remote Opportunity) role at Puffy

Position: Digital Marketing Manager

Compensation: Up to $130K + up to 25% monthly bonus

Location: Remote

We’re searching for the 1 in 40,732 Digital Marketing Managers who’ve been held back by small budgets, not small talent—and we’re ready to back them with unlimited creative tests and AI-powered resources to dominate every channel.

At Puffy, we’re looking for a full-stack digital architect who doesn’t just manage campaigns—you build revenue engines across Meta, Google and YouTube, while strategically guiding our Affiliate, SEO/GEO, SEM, and Email channels. This is your chance to own the entire digital growth ecosystem, backed by a budget that matches your ambition.

You’ll be given total ownership of our multi-channel digital strategy, a world-class (and tax-free) lifestyle, and the AI-native toolbox to scale campaigns that others only dream about. This isn’t another “performance marketing” role—it’s the architect position for our global digital dominance.

  • Compensation: A competitive and transparent salary of up to $130K + up to 25% monthly bonus.
  • Your Toolbox (AI-Native Advantage): While other companies are figuring out how to integrate AI into their marketing stack, we are rebuilding our entire growth engine around it. You will architect strategy in a truly AI-native environment, a competitive advantage few Digital Marketing Managers in the world will have.

At Puffy, we’re not just offering a job. We’re offering you a plan to realize your full potential:

  • Directly Architect the Strategy: You won’t just execute—you will work directly with our Director of Marketing to design and own the entire digital growth engine across Meta, Google, YouTube, and emerging platforms, while collaborating with channel owners to optimize our integrated Affiliate, SEO, SEM, and Email ecosystem.
  • Act with Radical Freedom: We’ve eliminated the red tape that suffocates A-Players. You’ll have the budget, the advanced AI-native stack, and the autonomy to test, innovate, and scale winning campaigns without layers of approval.
  • Experience True Impact: Work within an organization led by our Forbes Council Member CEO, gaining exposure to elite-level business operations and thought leadership. You will see the direct line from your data-driven optimizations to our multi-million dollar revenue stream, establishing Puffy as the premier luxury sleep brand on a global stage.

This role is for you if:

  • You have 5+ years of experience driving massive revenue impact for D2C brands (especially with Meta campaigns).
  • You have hands‑on knowledge of Google Ads, YouTube, and other performance marketing platforms, with a track record of meeting or exceeding ROAS goals.
  • You\'re a cross‑channel strategist who can seamlessly connect paid media with Affiliate, SEO, SEM, and Email initiatives to amplify overall marketing impact.
  • You see complex attribution data not as a report, but as a story waiting to be told.
  • You’re a creative‑performance hybrid who can ideate compelling concepts AND optimize them to profitability.
  • You thrive on aggressive testing and have turned “failed” campaigns into million‑dollar winners.
  • You’re obsessed with finding untapped growth in competitive markets through emerging channels.

The Puffy DNA:

  • Be the Owner: We don’t hire employees; we welcome owners. You are given the autonomy to make decisions and the expectation to see them through. You proactively identify and solve problems beyond your defined role, because you’re accountable for results — not activity.
  • Execute with Urgency: Our mission demands relentless speed and precision. We thrive in a high‑stakes, dynamic environment by making thoughtful decisions quickly, acting decisively, and operating with a constant sense of purpose that separates us from the competition.
  • Demand Excellence: We are not here to do what’s easy; we are here to solve the hard problems that others can’t. You will push the boundaries of your craft and insist on the highest standards to deliver impactful results.
  • Go All‑In: When the mission demands it, we rally as one team to cross the finish line. Critical projects require critical commitment, and here, going all‑in means you’ll grow faster, achieve more, and be part of wins worth working for.

Here’s What Success Looks Like:

In 12–24 months, you will have built a world‑class partnership engine and be working with complete location flexibility while leading global digital marketing strategy. You will look back at this as the moment your career transformed from being a great Digital Marketing Manager to being a true strategic owner of a global growth channel.

Your Objective: The First 90 Days:

We believe in empowering A-Players with clear, high‑impact objectives from the start. Your primary objective for the first 90 days is to prove a new growth thesis for Puffy:

  • Architect & Launch: You will have the autonomy to architect and launch a new, high‑impact prospecting campaign from the ground up on a channel of your choice.
  • Meet a Clear Target: The goal for this new campaign is clear and measurable: deliver $75,000 in directly attributed revenue from U.S. customers with a minimum 2.5x Return on Ad Spend (ROAS).
  • Build for Scale: This initial campaign is the foundation for future growth. Your strategy must demonstrate a clear, data‑backed potential to scale to a $1M+ quarterly revenue run rate post‑pilot.

The alternative is clear: another year in a role where your potential is capped with tactical tasks and your best ideas die in committee.

Ready to Shape Your Story?

Click “Apply” and take the first step.

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AI-First Digital Marketing Manager (Remote Opportunity) employer: Puffy

At Puffy, we pride ourselves on being an innovative employer that empowers our team members to take ownership of their work in a dynamic, AI-native environment. With a focus on radical freedom and minimal red tape, you will have the tools and autonomy to architect impactful digital marketing strategies that drive significant revenue growth. Our commitment to employee development and a world-class lifestyle ensures that you can thrive both personally and professionally while making a meaningful impact in the luxury sleep market.

Puffy

Contact Details:

Puffy Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land AI-First Digital Marketing Manager (Remote Opportunity)

Tip Number 1

Network like a pro! Reach out to people in the industry, attend virtual events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.

Tip Number 2

Show off your skills! Create a portfolio or case studies showcasing your past campaigns and results. This will help you stand out and demonstrate your ability to drive revenue, especially in a role focused on AI-driven strategies.

Tip Number 3

Prepare for interviews by researching the company and its digital marketing strategies. Be ready to discuss how you can architect their growth engine and leverage AI tools to scale campaigns effectively.

Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the team at Puffy.

We think you need these skills to ace AI-First Digital Marketing Manager (Remote Opportunity)

Digital Marketing Strategy
Campaign Management
Meta Advertising
Google Ads
YouTube Advertising
Affiliate Marketing
SEO

Some tips for your application 🫡

Show Your Passion for AI:When you're writing your application, let your enthusiasm for AI and digital marketing shine through. We want to see how you can leverage AI in your strategies, so share any relevant experiences or projects that highlight your skills in this area.

Be Specific About Your Achievements:Don't just list your responsibilities; tell us about the impact you've made in previous roles. Use numbers and examples to illustrate how you've driven revenue growth or improved campaign performance—this will help us see the value you can bring to Puffy.

Tailor Your Application:Make sure your application speaks directly to the job description. Highlight your experience with Meta, Google, and YouTube, and connect your skills to the multi-channel strategy we’re looking for. This shows us you understand what we need and how you fit into our vision.

Keep It Professional Yet Personal:While we love a friendly tone, remember to keep it professional. Share a bit about yourself and your journey in digital marketing, but also ensure your application is polished and free of errors. A well-crafted application reflects your attention to detail!

How to prepare for a job interview at Puffy

Know Your AI Tools

Familiarise yourself with the AI-native tools that Puffy uses. Be ready to discuss how you've leveraged AI in your previous roles to drive revenue and optimise campaigns. This shows you're not just a user but an innovator who can architect strategies.

Showcase Your Cross-Channel Expertise

Prepare examples of how you've successfully integrated various channels like SEO, SEM, and Email with paid media. Highlight specific campaigns where you connected these elements to amplify marketing impact, demonstrating your strategic thinking.

Data Storytelling is Key

Be ready to talk about complex attribution data and how you've turned insights into actionable strategies. Frame your past experiences as stories that illustrate your ability to see beyond the numbers and drive significant results.

Embrace Testing and Innovation

Share instances where you've tested aggressive strategies and turned failures into successes. Discuss your approach to experimentation and how it has led to million-dollar wins, showcasing your adaptability and creative mindset.