At a Glance
- Tasks: Drive developer awareness and engagement for Blocks Network through innovative marketing strategies.
- Company: Join PubNub's exciting new initiative, Blocks.ai, focused on the Internet of Agents.
- Benefits: Enjoy competitive pay, equity, flexible remote work, and a supportive team culture.
- Other info: Fully remote role with opportunities for creativity and collaboration.
- Why this job: Shape the future of AI applications while building a vibrant developer community.
- Qualifications: Experience in developer marketing and strong technical fluency required.
About Blocks.ai
Blocks.ai is a new initiative being built by PubNub, a global technology company with more than 15 years of experience powering real-time applications and digital experiences. The Blocks team operates with the pace, ownership and experimentation of an early-stage product while benefiting from PubNub's proven global infrastructure, engineering expertise and established company foundation. This role is part of PubNub and will be dedicated to building developer awareness, adoption and community for Blocks Network. Blocks.ai is the secure network for the Internet of Agents. We solve what happens after someone builds an AI agent: helping them make it reachable, discoverable, useful and commercially viable without taking on a new infrastructure project. An agent stays wherever its developer chooses to run it and connects to Blocks Network through a single outbound connection—no inbound ports, static IP, DNS or firewall configuration required. Blocks.ai handles the routing, discovery, presence, streaming, security and economics between agents and the people, applications and other agents that need them. Our open-source Python and TypeScript SDKs are built on PubNub's proven global real-time infrastructure, combining the speed and accessibility of a developer-first platform with technology trusted in production for more than 15 years.
About the Role
Blocks Network is looking for a Developer Marketing Manager to help developers discover, understand, try and adopt our platform, with an initial focus on builders creating AI applications and agents. You'll own developer marketing across awareness, acquisition, activation, engagement and advocacy, turning technical product capabilities into useful, credible stories and experiences that meet developers where they learn, build and share. Working closely with Product, Growth, Engineering and a dedicated Developer Relations (DevRel) partner, you'll create and distribute technical content, campaigns, demos and developer programmes while continuously improving the journey from first discovery to first successful build. Success means attracting the right developers, earning their trust, helping them become successful with Blocks Network and measurably growing an active developer ecosystem. This is a fully remote role for candidates based in the United Kingdom.
Key Responsibilities
- Own and execute developer marketing programmes that drive awareness, qualified developer acquisition, activation and ongoing engagement for Blocks Network.
- Develop clear positioning and messaging for AI application and agent developers, translating APIs, SDKs and technical capabilities into relevant developer outcomes without losing accuracy or credibility.
- Build an authentic presence in the developer communities and ecosystems where our audience learns, builds and collaborates.
- Listen to developers, participate in technical conversations and turn community and product feedback into actionable marketing and developer-experience insights.
- Partner with Developer Relations to create and distribute tutorials, technical demos, sample projects, integration examples, launch content, workshops and other developer resources.
- Independently prototype lightweight demos, examples, landing-page experiences or technical marketing assets when useful.
- Plan and distribute campaigns and content across developer channels such as documentation, GitHub, newsletters, social platforms, community forums, events, partnerships and relevant third-party ecosystems.
- Improve the developer journey from discovery through first successful build by using qualitative feedback, product data and funnel analytics to identify friction and test ways to increase activation.
- Define and report on meaningful developer-growth metrics including qualified acquisition, activation, engagement, retention and advocacy.
- Use analytics, experimentation and developer feedback to continuously prioritise and improve programmes.
About You
Minimum Requirements
- Hands-on experience in developer marketing, technical marketing, Developer Relations, developer advocacy, technical product marketing, developer growth, or another role combining technical products with external developer engagement.
- Strong technical fluency: you can understand APIs, SDKs, code examples and modern software-development workflows well enough to communicate accurately and participate credibly in developer conversations.
- Experience creating technical content or developer resources such as tutorials, demos, documentation, sample applications, integration guides or workshops.
- Evidence of helping developers move beyond awareness toward evaluation, hands-on product use, activation or adoption.
- Experience using data, analytics, experimentation or developer feedback to understand performance and improve developer journeys or programmes.
- A community-minded, collaborative approach and comfort working across Product, Growth, Engineering and Developer Relations.
Nice to Have Skills
- Experience marketing APIs, SDKs, developer tools, cloud infrastructure, open-source technology or developer platforms.
- Familiarity with AI application development, AI agents, LLM tooling or adjacent developer ecosystems.
- Experience building or growing developer communities through GitHub, Discord, Reddit, Stack Overflow, developer events, open-source ecosystems or similar channels.
- Ability to use AI-assisted development tools to prototype simple demos, sample applications, landing-page experiences or other technical marketing assets.
- Hands-on experience with Python, TypeScript or another modern programming language.
- Experience measuring and improving developer acquisition, activation, engagement or retention funnels.
Why Join Blocks.ai
Blocks.ai is creating the connective layer for an emerging Internet of Agents, and this role will help shape how its first developer communities discover, understand and use it. You'll have room to test ideas, work directly with the people building the product and see the impact of your work in what developers build and share across the network. You'll help establish the developer marketing motion from an early stage rather than inheriting a mature playbook. Because Blocks.ai is being built by PubNub, you'll combine the pace, ownership and experimentation of a new venture with the backing of proven global infrastructure and an experienced technology team. As a remote-first company, we value flexibility, collaboration and continuous learning. You'll work closely with Product, Growth, Engineering and Developer Relations while having the freedom to experiment with new ways of reaching and activating developers. We offer competitive compensation, equity, thoughtfully designed benefits and flexible remote-work policies to support your success and well-being.
Ready to Help Build the Internet of Agents?
If you're excited about developer technology, AI agents and building a developer community and go-to-market motion from an early stage, we'd love to hear from you.
Work Authorization Requirement
Applicants must be legally authorized to work in the United Kingdom. This is a fully remote position. PubNub is unable to provide visa sponsorship for this position.
Information Accuracy Note
Candidates are expected to provide accurate, complete and truthful information throughout the application and hiring process. Any material misrepresentation or omission may affect employment eligibility.
Developer Marketing Manager, Blocks Network employer: PubNub
At PubNub, we pride ourselves on being a people-first company that fosters a collaborative and innovative work culture. As a remote-first employer, we offer flexibility and continuous learning opportunities, allowing you to thrive alongside passionate colleagues while making a meaningful impact in the real-time application space. With competitive compensation and thoughtfully designed benefits, including equity options, we are committed to supporting your success and well-being as you help shape the future of technology.
StudySmarter Expert Advice🤫
We think this is how you could land Developer Marketing Manager, Blocks Network
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for PubNub and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like PubNub are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with PubNub on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at PubNub. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Developer Marketing Manager, Blocks Network
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit PubNub. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of PubNub:Show us that you’ve done your homework! In your application, briefly mention what you admire about PubNub’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at PubNub
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at PubNub will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At PubNub, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
