At a Glance
- Tasks: Create impactful marketing programs to enhance customer engagement and drive product adoption.
- Company: Join a leading tech company shaping real-time experiences for millions globally.
- Benefits: Enjoy competitive pay, flexible remote work, and a supportive team culture.
- Other info: Collaborative environment with opportunities for continuous learning and career advancement.
- Why this job: Make a real difference in customer relationships and drive growth with innovative marketing strategies.
- Qualifications: 3+ years in B2B SaaS marketing with a data-driven mindset.
The predicted salary is between 50000 - 65000 £ per year.
About Pub Nub
At Pub Nub, we power real-time experiences used by millions of people around the world.
Our platform enables businesses to build real-time applications through developer-friendly APIs and real-time infrastructure.
Pub Nub powers the world's most engaging real-time experiences—including chat, live updates, and interactive applications—for more than 2,000 companies, including Verizon, Autodesk, Zillow, and Dropbox.
Our global data network processes trillions of messages each month with sub-100 ms latency across 15+ data centers.
Backed by $130M in funding, we're shaping the future of how the world connects.
About the Role
At Pub Nub, customer growth is a key part of our go-to-market strategy.
As our Customer Lifecycle Marketing Manager, you'll own the marketing programs that help customers adopt more of our platform, realize greater value, expand their usage, and stay engaged throughout their journey.
You'll lead lifecycle marketing initiatives focused on customer health, retention, expansion, and re-engagement, working closely with Customer Success, Account Managers, and our Go-to-Market Engineering (GTME) team.
Success in this role means improving Net Revenue Retention (NRR), reducing preventable churn, and creating a steady pipeline of expansion opportunities across our existing customer base.
If you enjoy turning customer insights and product usage data into relevant, well-timed marketing programs, this is a high-impact opportunity with significant ownership and room to grow.
Key Responsibilities
- Build customer lifecycle and nurture programs.
- Design platform expansion and feature adoption campaigns.
- Partner with GTME on customer health scoring.
- Identify customer expansion signals using data.
- Create ROI reports and value summaries for Account Managers.
- Execute multi-team penetration campaigns within enterprise accounts.
- Build win-back and customer re-engagement campaigns.
- Analyze churn trends and improve retention strategies.
- Partner closely with Customer Success and Account Managers.
- Measure lifecycle program performance and optimize results.
About You
- Minimum Requirements
- 3+ years in B2B Saa S lifecycle, customer, or retention marketing.
- Experience marketing to developer-focused audiences.
- Data-driven approach to segmentation, timing, and measurement.
- Hands-on experience with CRM and marketing automation.
- Strong cross-functional collaboration with Customer Success and Sales.
- Nice to Have Skills
- Experience using product usage data.
- Familiarity with product-led growth programs.
- Background driving expansion and Net Revenue Retention.
- Experience supporting developer or technical customer bases.
- Experience marketing to enterprise customers.
- Why Join Pub Nub
At Pub Nub, you'll join a collaborative, people-first company where curiosity, ownership, and innovation are valued.
We work across teams to solve meaningful challenges, create exceptional customer experiences, and build technology that powers real-time applications used around the world.
As a remote-first company, we value flexibility, collaboration, and continuous learning.
You'll work alongside talented colleagues who are passionate about solving complex problems and delivering meaningful impact for our customers.
We offer competitive compensation and thoughtfully designed benefits to support your success and well-being.
Work Authorization Requirement
Applicants must be legally authorized to work in the United Kingdom.
This is a fully remote position, with employment provided through an Employer of Record (EOR).
Pub Nub is unable to provide visa sponsorship for this position.
Ready to Drive Customer Growth?
If you're excited about creating marketing programs that strengthen customer relationships, increase product adoption, and drive long-term growth, we'd love to hear from you.
Join Pub Nub and help customers unlock the full potential of real-time technology.
Information Accuracy Note
Candidates are expected to provide accurate, complete, and truthful information throughout the application and hiring process.
Any material misrepresentation or omission may affect employment eligibility.
Customer Lifecycle Marketing Manager employer: PubNub
At PubNub, we pride ourselves on being a people-first company that fosters a collaborative and innovative work culture. As a remote-first employer, we offer flexibility and a supportive environment where you can thrive alongside talented colleagues while driving meaningful customer growth. With competitive compensation and comprehensive benefits, we are dedicated to your success and well-being as you help shape the future of real-time technology.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Lifecycle Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for PubNub and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like PubNub are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with PubNub on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at PubNub. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Customer Lifecycle Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit PubNub. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of PubNub:Show us that you’ve done your homework! In your application, briefly mention what you admire about PubNub’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at PubNub
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at PubNub will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At PubNub, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
