Paid Media Account Manager in City of Westminster

We're an award-winning Social Media agency based in the UK that works with brands such as Hartley's Jelly & Jam, Bathroom Brands, BP, PlayOJO, AXA Investment Managers, Linda McCartney Foods, Virgin and Virgin Red, Dow Chemical Company, and Avanti West Coast Trains, amongst others. We are a friendly mix of Strategists, Creatives, Account Managers, Media Planners and Buyers - all with one goal: creating work that wins people's time on social media, in the most exciting ways possible.

As a Paid Media Account Manager at Cubaka, you will:

• Lead paid media planning and delivery: develop paid media plans in response to client briefs, thinking through the role of each platform, audience strategy, budget phasing, campaign structure, creative requirements, testing opportunities and measurement approach. Plan, build and optimise campaigns hands-on across platforms such as Meta, LinkedIn, TikTok and other relevant paid social channels. Manage campaigns with strong attention to detail, making sure setup, targeting, tracking, budgets, naming conventions, pacing and quality checks are all handled properly. Monitor campaigns regularly, identify performance opportunities and make clear optimisation decisions across creative, audiences, budgets, bidding, placements, formats and campaign structure.
• Manage multi-market campaigns: Manage paid social activity across multiple markets, helping to adapt media plans, campaign structures, budgets and reporting to different territories. Work with clients and internal teams to understand market-specific priorities, audience behaviours, timings, creative requirements and performance expectations. Communicate with client stakeholders in other countries, managing feedback from different markets and keeping activity moving across regional teams. Compare performance across markets, spot useful differences and turn those learnings into practical recommendations. Understand the extra complexity that comes with global or multi-territory paid social campaigns.
• Be a trusted client contact: Build strong relationships through clear communication, reliable delivery and confident recommendations. Help clients understand what we are doing, why we are doing it, how performance is tracking and what needs to happen next. Manage expectations, especially when targets, budgets, creative assets, timelines, regional priorities or platform realities need careful explanation. Prepare and lead campaign updates, reporting calls and performance discussions, turning data into useful insight rather than simply reading out numbers.
• Connect media with creative: Work closely with Cubaka's creative, strategy, production and account teams to make sure paid media thinking is built into the campaign process. Advise on how creative ideas can work in paid social, including formats, platform roles, audience behaviour, testing routes, asset requirements and performance considerations. Bridge the gap between creative ambition and media delivery, making sure campaigns are exciting, practical and set up to perform. Consult on media delivery for creative campaigns, while respecting the role of the wider team in developing the strategy, idea and output.
• Turn performance data into clear recommendations: Analyse campaign results, identify what is working and explain why it matters. Produce and contribute to reports that cover KPI performance, insight, learnings and recommendations for future activity. Spot patterns in the data, challenge assumptions and recommend practical next steps that improve campaign performance. Explain performance in plain English and link recommendations back to client objectives.
• Manage budgets, scopes and timelines: Manage budgets carefully, keeping track of media spend, campaign pacing and delivery against plan. Understand the importance of scopes, timings, internal resources and commercial pressure in an agency environment. Help manage client requests in a responsive but realistic way, raising risks early. Support accurate forecasting, invoicing and internal budget tracking where required.
• Contribute to growth and better ways of working: Look for opportunities to improve performance, test new approaches and grow client accounts where there is a genuine case to do so. Support new business when needed, including audits, forecasts, paid media recommendations, pitch thinking or proposal development. Stay close to platform changes, paid social best practice, measurement developments and creative trends. Help improve how paid media work is planned, delivered and reported, making the team’s processes sharper and more efficient over time.

You will bring:

• 3 to 5 years' experience in paid social media, ideally within an agency or client-facing environment.
• Strong hands-on experience planning, building, managing and optimising paid social campaigns.
• Good knowledge of Meta Ads Manager, LinkedIn Campaign Manager and TikTok Ads Manager.
• Strong B2C paid social experience, with B2B experience a useful advantage.
• Experience managing multi-market or global paid social campaigns, including adapting activity for different territories, stakeholders and performance contexts.
• Confidence working with client stakeholders in other countries or regions.
• Clear understanding of paid media planning, audience targeting, campaign structure, budget management, optimisation, reporting and measurement.
• Strong analytical skills, with the ability to interpret campaign data and turn it into useful recommendations.
• Confidence in client communication, including presenting plans, explaining performance, managing expectations and handling questions.
• Ability to work closely with creative, strategy, production and account teams, especially when paid media supports wider creative campaigns.
• Good understanding of how creative works in paid social, including how hooks, formats, messaging, platform behaviours and asset variations can affect performance.
• Strong project management skills, managing multiple clients, campaigns, markets, timelines and deliverables at once.
• Commercial awareness, including scopes, budgets, time tracking, resource pressure and account growth.
• Proactive mindset, spotting issues, suggesting improvements and taking ownership without waiting to be told what to do.

And in return, Cubaka offers:

• Unlimited holiday (paid annual leave)
• Free breakfast in the office
• Perkbox – a rewards, perks and benefits platform
• Auto-enrolment pension with up to 8% contribution
• Regular socials and team-building sessions
• Annual salary review, quarterly performance reviews
• Choice of company: Apple MacBook Pro or PC

Cubaka, part of the Brandwidth Group, recognises that managing diversity is a continuous process of improvement and not a one-off initiative. Therefore, we develop and review our diversity strategy on an annual basis to support the achievement of business goals, including ways of addressing the diverse needs of our clients. We take pride in keeping up to date with employment law and best practices when promoting equal opportunities and ensuring a diverse workforce.