At a Glance
- Tasks: Lead B2B client relationships and deliver integrated marketing programmes across social media and digital channels.
- Company: Cubaka, an award-winning Social Media agency with a friendly and collaborative culture.
- Benefits: Unlimited holiday, free breakfast, perks platform, and regular team socials.
- Other info: Hybrid role with excellent career growth and development opportunities.
- Why this job: Join a dynamic team and make a real impact in the B2B marketing space.
- Qualifications: 5+ years in client-facing roles, with strong B2B account management experience.
The predicted salary is between 50000 - 65000 £ per year.
Cubaka is an award-winning Social Media agency based in the UK, that works with brands such as Braskem, Sodexo, National Grid, The Dow Chemical Company, F&C Investment Trust, Virgin and Avanti West Coast Trains, amongst others.
We are a friendly mix of Strategists, Creatives, Account Managers, Media Planners and Buyers - all with one goal: creating work that wins people's time on social media, in the most exciting ways possible.
Role overview
We are looking for an experienced client services professional, currently at Account Director level, to join our London team.
Reporting to the Head of B2B, you will lead a portfolio of B2B clients, including organisations across sustainable chemicals, plastics, and food services.
You'll be responsible for building trusted senior client relationships, driving account growth, providing strategic counsel, and leading the successful delivery of integrated marketing programmes across social media, content marketing and wider digital channels.
Alongside managing the client relationship, you will own the commercial management of the account: forecasting, scoping, estimating, and invoicing.
This is a hybrid role, with at least two days per week based in our London office and the remainders spent working remotely within the UK.
As an Account Director - Social & Content (B2B) at Cubaka, you will
- Lead client relationships across a portfolio of B2B accounts, including a US-based client, building trusted relationships with stakeholders up to Director and VP level.
- Lead delivery of integrated social, content, influencer, website, and digital programmes from briefing through evaluation.
- Contribute informed B2B marketing insight to client discussions and planning sessions.
- Drive growth across the client portfolio by identifying opportunities to expand services, increase revenue, and strengthen long-term partnerships.
- Lead content strategy across client accounts, aligning activity with business goals and ensuring social and web channels operate as a connected ecosystem.
- Oversee resource planning across strategy and delivery teams, leading briefing processes and maintaining efficient workflows.
- Improve operational processes, systems, and ways of working by identifying gaps and implementing enhancements.
- Manage account finances, including forecasting, scoping new work, preparing estimates, and supporting invoicing activity.
- Facilitate early-stage content planning, connecting client objectives with strategy and delivery teams before overseeing implementation.
- Line manage and support the development of an Account Manager through coaching, feedback, and growth opportunities.
You will bring
- 5+ year’s experience in a client-facing agency role, including experience managing B2B accounts.
- A track record of building trusted relationships with senior stakeholders.
- Experience across social and digital channels within B2B marketing, including organic social, paid social, web content, and influencer programmes.
- Experience overseeing resource planning and briefing processes within an agency environment, including improving operational effectiveness across cross-functional teams.
- Experience managing forecasting, scoping, estimating, budgeting, and account financial oversight at a senior level.
- Experience engaging with stakeholders across executive, global, and leadership-level audiences.
- Experience managing concurrent workstreams while maintaining accuracy and oversight.
- Knowledge of B2B marketing and contribution to strategic planning and decision-making.
And in return, Cubaka offers
- Unlimited holiday (paid annual leave)
- Free breakfast in the office
- Perkbox - A rewards, perks and benefits platform
- Auto-enrolment pension (retirement benefit), with up to 8% contribution
- Regular socials and team-building sessions
- Annual salary review, bi-annual performance reviews
- Choice of company Apple Mac Book Pro or PC
Cubaka, part of the Brandwidth Group, recognises that managing diversity is a continuous process of improvement and not a one-off initiative.
Therefore, we develop and review our diversity strategy on an annual basis to support the achievement of business goals, including ways of addressing the diverse needs of our clients.
We take pride in keeping up to date with employment law and best practices when promoting equal opportunities and ensuring a diverse workforce.
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Account Director - Social & Content (B2B) in City of Westminster employer: Publitek
Cubaka is an exceptional employer that fosters a vibrant and inclusive work culture, where creativity and collaboration thrive. With benefits like unlimited holiday, free breakfast, and a focus on employee growth through regular performance reviews, we empower our team to excel in their roles while enjoying a healthy work-life balance. Located in London, our hybrid working model allows for flexibility, making it an ideal environment for professionals seeking meaningful and rewarding careers in the dynamic field of social media and content marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Account Director - Social & Content (B2B) in City of Westminster
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Publitek and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Publitek are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Publitek on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Publitek. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Account Director - Social & Content (B2B) in City of Westminster
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Publitek. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Publitek:Show us that you’ve done your homework! In your application, briefly mention what you admire about Publitek’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Publitek
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Publitek will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Publitek, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
