At a Glance
- Tasks: Manage B2B paid social accounts, focusing on LinkedIn campaigns and client communication.
- Company: Cubaka is an award-winning UK social media agency working with top brands like Virgin and AXA.
- Benefits: Enjoy unlimited holiday, free breakfast, hybrid working, and a choice of company laptop.
- Why this job: Join a creative team dedicated to impactful social media strategies and client success.
- Qualifications: 3+ years in paid social campaigns for B2B clients, with strong analytical skills.
- Other info: Flexible hybrid model with regular team socials and charity opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Cubaka is an award-winning Social Media agency based in the UK that works with brands such as Hartley's Jelly & Jam, Bathroom Brands, bp, PlayOJO, AXA Investment Managers, Linda McCartney Foods, Virgin and Virgin Red, Dow Chemical Company and Avanti West Coast Trains, amongst others. We are a friendly mix of Strategists, Creatives, Account Managers, Media Planners and Buyers - all with one goal: creating work that wins people's time on social media, in the most exciting ways possible.
Role overview
We're looking for a B2B Paid Media Account Manager to join our team. Reporting to one of our Account Directors, you will take ownership of growing your assigned paid social accounts and executing campaigns, with a focus on LinkedIn. We operate a flexible hybrid remote model, with the option to work from both our London office (near Oxford Circus), two days per week and three days from home.
As a B2B Paid Media Account Manager at Cubaka, you will:
- Communicate Paid Media processes and best practices for B2B clients by leveraging your in-depth understanding of these concepts to explain them to clients and guide junior colleagues, especially on LinkedIn.
- Be the primary paid media point of contact for your assigned accounts, developing a deep understanding of each client's business goals.
- Translate these goals into actionable paid social objectives on LinkedIn, and occasionally on Meta, while managing expectations around expected results and the strategies required to achieve them.
- Own the paid media strategy and monthly paid media plans, overseeing the correct implementation and ongoing optimisations.
- Take full ownership of account and project planning, both internally and externally, while managing, tracking, and estimating agency revenue and timelines.
- Identify opportunities and address weaknesses on the client side, with a focus on driving revenue growth for your accounts.
- Contribute to putting together pitches/proposals for new clients to secure new business.
You will bring:
- At least 3 years of experience and an in-depth knowledge of working on paid social campaigns across key social platforms like LinkedIn and Meta, for B2B clients.
- Experience analysing platform data to draw meaningful conclusions and providing actionable recommendations.
- Experience in financial budgets & tracking.
- Foster a culture of proactivity within the team by encouraging and enabling their initiative.
And in return, Cubaka offers:
- Unlimited holiday (paid annual leave)
- Free breakfast in the office
- Perkbox - A rewards, perks and benefits platform
- Auto-enrolment pension (retirement benefit), with up to 8% contribution
- Regular socials and team-building sessions
- Annual salary review, quarterly performance reviews
- Choice of company Apple MacBook Pro or PC
- Hybrid office working (approx 2 days in the office, 3 days at home - flexible)
- Charity opportunities within working hours
Cubaka, part of the Brandwidth Group, recognises that managing diversity is a continuous process of improvement and not a one-off initiative. Therefore, we develop and review our diversity strategy on an annual basis to support the achievement of business goals, including ways of addressing the diverse needs of our clients. We take pride in keeping up to date with employment law and best practices when promoting equal opportunities and ensuring a diverse workforce.
B2B Paid Media Account Manager employer: Publitek
Contact Detail:
Publitek Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Paid Media Account Manager
✨Tip Number 1
Familiarise yourself with the latest trends and best practices in B2B paid media, especially on LinkedIn. This will not only help you understand the landscape but also allow you to speak confidently about strategies during interviews.
✨Tip Number 2
Network with professionals in the industry, particularly those who work at Cubaka or similar agencies. Engaging with them on platforms like LinkedIn can provide insights into the company culture and expectations for the role.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past, focusing on your analytical skills and how you've used data to drive results. Be ready to share examples that highlight your ability to optimise paid social strategies.
✨Tip Number 4
Showcase your understanding of financial budgets and tracking by discussing how you've managed budgets in previous roles. This will demonstrate your capability to handle the financial aspects of the position effectively.
We think you need these skills to ace B2B Paid Media Account Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the B2B Paid Media Account Manager position at Cubaka. Tailor your application to highlight relevant experience in managing paid social campaigns, particularly on LinkedIn.
Craft a Tailored CV: Your CV should reflect your experience with B2B clients and paid media strategies. Emphasise your achievements in previous roles, especially those related to revenue growth and campaign optimisation. Use metrics to demonstrate your impact.
Write a Compelling Cover Letter: In your cover letter, express your passion for social media and your understanding of the B2B landscape. Mention specific brands or campaigns you've worked on that align with Cubaka's client portfolio, showcasing your ability to drive results.
Showcase Your Analytical Skills: Since the role requires analysing platform data, include examples of how you've used data to inform decisions in past campaigns. Highlight any tools or methodologies you are familiar with that can help in drawing meaningful conclusions.
How to prepare for a job interview at Publitek
✨Know Your Platforms
Make sure you have a solid understanding of LinkedIn and Meta, as these are key platforms for the role. Be prepared to discuss specific campaigns you've managed and the results achieved, showcasing your expertise in B2B paid media.
✨Understand Client Goals
Demonstrate your ability to translate client business goals into actionable paid social objectives. Bring examples of how you've successfully aligned campaign strategies with client expectations in previous roles.
✨Showcase Analytical Skills
Be ready to discuss how you've used data analysis to inform your decisions. Prepare to share instances where your insights led to optimisations that improved campaign performance and drove revenue growth.
✨Emphasise Team Collaboration
Highlight your experience working within a team and fostering a proactive culture. Discuss how you've guided junior colleagues or collaborated with strategists and creatives to achieve successful outcomes in past projects.