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For Companies At a Glance
- Tasks: Lead exciting marketing campaigns for a dynamic B2B portfolio at Coventry University Group.
- Company: Join a global education group committed to equality, diversity, and inclusion.
- Benefits: Enjoy competitive salary, generous leave, and discounts on tuition and retail.
- Why this job: Make a real impact by driving marketing strategies that empower meaningful partnerships.
- Qualifications: Proven experience in marketing, communications, and digital analytics is essential.
- Other info: Collaborative environment with excellent career growth opportunities.
The predicted salary is between 46115 - 52464 £ per year.
Salary: Competitive starting salary range from £46,115 up to £52,464 (dependent on experience) with the potential to progress. A discretionary range for candidates with exceptional experience can be discussed/considered.
Contract: Fixed Term for 12 Months, Full Time
Location: Coventry
The Role
We’re looking for a dynamic Marketing and Communications Manager to champion and deliver standout campaigns across Coventry University Group’s growing B2B portfolio. In this influential role, you’ll drive the marketing strategy for key areas such as our Enterprise and Innovation Office, Better Futures Apprenticeships, and the National Institute of Teaching and Education. You’ll immerse yourself in our audiences and stakeholders, truly understanding their needs, ambitions and challenges. Using these insights, you’ll create compelling marketing and communication plans that build brand awareness, generate high-quality leads, and empower our business-facing teams to convert interest into meaningful partnerships. Collaboration will be at the heart of what you do. Working closely with colleagues across the Group, you’ll ensure that every piece of print and digital content aligns with our brand, meets compliance requirements, and delivers a consistent message that resonates with our clients.
Our Successful Candidate
You will have substantial experience working within marketing, public relations, or communications roles, allowing you to confidently navigate diverse stakeholder needs and fast-moving environments. You will have a proven ability to develop and deliver effective marketing and communication plans or strategies tailored to specific client groups. This experience means you understand how to translate objectives into meaningful campaigns that deliver real results. A solid grasp of digital analytics is essential, enabling you to monitor performance, interpret data, and report on campaign effectiveness with confidence. This analytical mindset will help you continuously refine and optimise your work. Finally, you’ll have experience managing marketing budgets, ensuring that spend is targeted, efficient, and aligned with strategic priorities.
The Benefits
- Excellent Employers Pension Contribution
- 30 days Annual leave plus Bank Holidays
- New Holiday Purchase Scheme up to 5 additional days
- Life Assurance 4 x Salary
- BUPA Cash Plan
- 50% off Tuition Fees for staff dependants
- CU Reward Scheme Discounts across a range of High Street/ Online Retailers
- Cycle To work scheme
Our Culture
As a global Education Group, equality, diversity, and inclusion are embedded within the fabric of our organisation and are a key focus of our core values. We harness the power and potential of the diverse cultures, backgrounds, abilities, and experiences of our students, colleagues, and partners to create opportunities for all.
Closing Date: 12/2/2026
Marketing Manager (B2B) in Coventry employer: PublishingCrossing
Contact Detail:
PublishingCrossing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager (B2B) in Coventry
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Show Off Your Skills
When you get the chance to chat with potential employers, make sure to highlight your achievements and how you’ve tackled challenges in past roles. We want to see how you can bring value to the table, so don’t hold back!
✨Tailor Your Approach
Every company is different, so take the time to research their culture and values. When you’re networking or interviewing, weave in how your experience aligns with their goals. We love seeing candidates who genuinely understand our mission!
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we often have exclusive opportunities listed there that you won’t find anywhere else.
We think you need these skills to ace Marketing Manager (B2B) in Coventry
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Marketing Manager role. Highlight your relevant experience in B2B marketing and how it aligns with our mission at StudySmarter. We want to see how you can bring your unique skills to our team!
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use specific examples of successful campaigns you've led or strategies you've implemented. We love seeing quantifiable results that demonstrate your impact in previous roles.
Be Authentic: Let your personality shine through in your application. We value authenticity and want to get a sense of who you are beyond your professional experience. Share your passion for marketing and how it drives you to create compelling campaigns.
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of success. This way, your application will be reviewed by our team right away, and you’ll be one step closer to joining us at StudySmarter!
How to prepare for a job interview at PublishingCrossing
✨Know Your Audience
Before the interview, take some time to research Coventry University Group and its B2B portfolio. Understand their key areas like the Enterprise and Innovation Office and Better Futures Apprenticeships. This will help you tailor your responses and show that you're genuinely interested in their mission.
✨Showcase Your Campaign Success
Prepare specific examples of marketing campaigns you've developed and delivered in the past. Highlight how these campaigns met client needs and drove results. Use metrics to demonstrate your success, as this aligns with their focus on generating high-quality leads and building brand awareness.
✨Emphasise Collaboration Skills
Since collaboration is key in this role, be ready to discuss how you've worked with cross-functional teams in previous positions. Share stories that illustrate your ability to align messaging and content across different departments, ensuring a consistent brand voice.
✨Be Data-Driven
Given the importance of digital analytics in this role, come prepared to talk about how you've used data to monitor campaign performance and make informed decisions. Discuss any tools or methods you've employed to analyse results and optimise marketing strategies.
