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- Tasks: Create imaginative publicity campaigns and engaging marketing strategies for exciting book titles.
- Company: Join Eye Books, a vibrant independent publisher celebrating 30 years of storytelling.
- Benefits: Remote work, competitive salary, and opportunities for six-monthly pay increases.
- Why this job: Make your mark in the publishing industry while working on creative projects.
- Qualifications: At least one year of experience in publicity or marketing, with a flexible mindset.
- Other info: Collaborative team environment with regular meet-ups in London.
The predicted salary is between 31500 - 44100 £ per year.
Eye Books is an independent publisher that is celebrating its 30th anniversary this year. Its original mantra of “publishing ordinary people doing extraordinary things” created a raft of superb travel publishing in its early years. That has morphed into a more general guiding principle of “great stories, well told.” Last year we launched Wilton Square, whose first intention was to provide a home for Unbound authors after that company went bankrupt. It now publishes a mixture of ongoing Unbound authors and its own commissions, mainly literary fiction and quality non-fiction.
Despite the venerable age of Eye Books, we are very much in start-up mode. We have a new publisher to establish, and an older one that has many new opportunities. This requires everyone to throw themselves into their defined roles but must be happy to take on anything that is required at that time.
Bringing in a full-time, totally committed, switched-on and talented Publicity and Marketing Executive to join the core team of five is the next step in our growth. You will have at least one year’s experience working in publicity and/or marketing.
Publicity- Working closely with the publicity Director, you will have some original titles and all the paperbacks.
- Create compelling, imaginative publicity campaigns.
- Pitch and respond to opportunities across print, broadcast and other media.
- Maintain effective links with media and trade partners.
- Write and distribute press releases.
- Manage prize submissions.
- Organise launch events.
- Manage trade and review mailings.
- We work with an external digital marketing partner who manages our website infrastructure and paid digital advertising. Creative development, campaign planning and asset creation are led in-house. Close collaboration with this partner is essential.
- Conceive, design and deliver creative marketing campaigns for frontlist and backlist titles, from initial idea through to execution.
- Design marketing assets in-house, including digital visuals, social media assets, campaign graphics, newsletters and sales-facing materials.
- Develop clear, imaginative campaign plans with tailored messaging for different audiences and channels.
- Manage and curate social media channels, newsletters and digital content to drive engagement and sales.
- Plan and maintain content calendars across platforms, ensuring consistency of tone and brand.
- Oversee website content and updates, working closely with our external digital partner.
- Brief, liaise with and collaborate closely with the external digital partner on paid social activity, optimisation and reporting.
- Driven and flexible.
- Able to work under pressure and take on work not necessarily within the immediate remit of the job description, consistent with our start-up mode.
- Understand the company and their role within it.
- Recognise that this is an opportunity to make a name for themselves within the industry.
Location: We all work remotely and meet up in London at least every two months.
Salary: £31,500 with six-monthly increases.
Closing date: 6th February.
How to apply: Write a good letter with a CV to Will Atkinson at will@eye-books.com.
Publicity and Marketing Executive – Eye Books/Wilton Square employer: Publishers' Publicity Circle
Contact Detail:
Publishers' Publicity Circle Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Publicity and Marketing Executive – Eye Books/Wilton Square
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend virtual events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your creativity! When you get the chance to pitch ideas during interviews, don’t hold back. Share your imaginative campaign concepts or past successes to demonstrate how you can bring value to Eye Books.
✨Tip Number 3
Be proactive! If you see an opportunity to collaborate with media or trade partners, mention it in your conversations. This shows you're already thinking about how to contribute to the team’s success.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of our growing team at Eye Books.
We think you need these skills to ace Publicity and Marketing Executive – Eye Books/Wilton Square
Some tips for your application 🫡
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Make sure to highlight your experience in publicity and marketing, and don’t forget to show your passion for storytelling. We want to see how you can bring our titles to life!
Tailor Your CV: Don’t just send the same CV to everyone. Tailor it to reflect the skills and experiences that are most relevant to the Publicity and Marketing Executive role. We love seeing how your background aligns with our mission at Eye Books.
Show Off Your Creativity: Since we’re all about great stories, well told, let your creativity shine through in your application. Whether it’s a unique design for your CV or an imaginative approach in your cover letter, we appreciate fresh ideas!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves. Don’t miss out on this opportunity!
How to prepare for a job interview at Publishers' Publicity Circle
✨Know Your Stuff
Before the interview, dive deep into Eye Books and Wilton Square. Familiarise yourself with their recent titles, campaigns, and overall ethos. This will not only show your genuine interest but also help you tailor your responses to align with their vision of 'great stories, well told'.
✨Showcase Your Creativity
As a Publicity and Marketing Executive, creativity is key. Prepare examples of past campaigns you've worked on, especially those that were imaginative and effective. Be ready to discuss how you can bring fresh ideas to their publicity and marketing efforts.
✨Be Ready to Adapt
Given the start-up nature of Eye Books, flexibility is crucial. Think of instances where you've successfully taken on tasks outside your usual role. Highlight your ability to pivot and tackle new challenges, as this will resonate with their need for a driven and adaptable team member.
✨Engage with Their Audience
Understand the target audience for both Eye Books and Wilton Square. Prepare to discuss how you would engage with them through social media and other channels. Show that you can develop tailored messaging that resonates with different demographics, which is essential for driving engagement and sales.
