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- Tasks: Lead market analytics, turning data into actionable insights for growth and performance.
- Company: Starcom, a global leader in communications planning and media with a supportive culture.
- Benefits: Competitive salary, pension, private medical, reflection days, and inclusive benefits.
- Why this job: Make a real impact by shaping how data drives growth in a connected marketing model.
- Qualifications: Extensive marketing analytics experience and strong statistical expertise required.
- Other info: Join a diverse team committed to inclusivity and personal development.
The predicted salary is between 28800 - 48000 ÂŁ per year.
With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward.
This is a rare opportunity to step into a senior, high-impact analytics leadership role at the heart of a truly connected marketing model. As Market Analytics & Insights Lead, you’ll sit at the intersection of Paid and Owned media, turning complex data into clear, actionable insight that directly shapes growth, performance and long‑term customer value. You’ll act as the strategic analytics authority for the UK market—partnering closely with senior stakeholders, influencing leadership decisions, and ensuring every channel is powered by intelligent, future‑focused insight.
Responsibilities
- Lead the market analytics agenda, delivering proactive insight and growth recommendations that influence senior decision‑makers.
- Drive advanced, AI‑enabled analytics and ensure robust data governance across all workstreams.
- Own the Connected Model, using omnichannel IDs and Customer Lifetime Value to track the full customer journey.
- Roll up your sleeves with statistical modelling and deep‑dive analysis using tools such as SQL or R.
- Oversee end‑to‑end reporting, from in‑campaign optimisation to post‑campaign performance.
- Act as the technical bridge between Paid and Owned teams, supporting platforms such as analytics, CRM and campaign tools.
- Lead and develop a high‑performing analytics team, balancing strategic oversight with coaching and delivery.
- Own and evolve the CRO roadmap, optimising digital experiences across key touchpoints.
Qualifications
- Extensive experience in marketing analytics, ideally within complex, long consideration purchase journeys.
- Strong statistical and data‑mining expertise, with proven impact on commercial outcomes.
- Deep knowledge of at least one core analytics or marketing technology platform, with confidence across the wider ecosystem.
- Experience leading teams and influencing at senior or C‑suite level.
- A mindset that blends strategic thinking with hands‑on execution.
Why this role?
You’ll have real influence, real visibility, and the chance to build something meaningful shaping how data drives growth across an entire market. If you’re motivated by impact, collaboration and solving complex problems at scale, this role offers the platform to do exactly that.
If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.
Market Analytics & Insights Lead in London employer: Publicisgroupe
Contact Detail:
Publicisgroupe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Market Analytics & Insights Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with your own. This will help you show that you're not just a fit for the role, but for the team too!
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills and experiences make you the perfect candidate for the Market Analytics & Insights Lead role. Keep it concise and impactful—think of it as your personal brand statement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our awesome team at Starcom.
We think you need these skills to ace Market Analytics & Insights Lead in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for analytics and insights shine through. We want to see how excited you are about the role and how you can contribute to our mission of harnessing data to drive growth.
Tailor Your CV: Make sure your CV is tailored to the Market Analytics & Insights Lead position. Highlight relevant experience and skills that align with the job description. We love seeing how your background fits into our vision!
Be Clear and Concise: Keep your application clear and to the point. Use straightforward language to explain your achievements and how they relate to the responsibilities outlined in the job description. We appreciate clarity!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Publicisgroupe
✨Know Your Data Inside Out
As a Market Analytics & Insights Lead, you'll need to demonstrate your expertise in data analysis. Brush up on your statistical modelling skills and be ready to discuss how you've used tools like SQL or R in past projects. Prepare specific examples of how your insights have influenced decision-making.
✨Showcase Your Leadership Skills
This role involves leading a high-performing analytics team, so be prepared to talk about your leadership style. Share experiences where you've successfully coached team members or influenced senior stakeholders. Highlight any 'Brave Plays' you've made in your career that showcase your ability to drive change.
✨Understand the Connected Model
Familiarise yourself with the concept of the Connected Model and how it applies to omnichannel marketing. Be ready to discuss how you would track customer journeys using Customer Lifetime Value and omnichannel IDs. This shows you're not just a data analyst but someone who understands the bigger picture.
✨Prepare for Problem-Solving Scenarios
Expect to face real-world problems during your interview. Think of complex challenges you've tackled in the past and how you approached them. Use the STAR method (Situation, Task, Action, Result) to structure your answers, demonstrating your hands-on problem-solving abilities.