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- Tasks: Lead TikTok Shop strategy and activation, overseeing operations and driving revenue growth.
- Company: Join Publicis Media, a global leader in digital-first media solutions.
- Benefits: Enjoy competitive benefits including pension, private medical cover, and reflection days.
- Why this job: Shape the future of social commerce and work with top brands on innovative campaigns.
- Qualifications: Strong experience in paid media and e-commerce, especially with TikTok Shop.
- Other info: Inclusive workplace culture with opportunities for personal and professional growth.
The predicted salary is between 80000 - 100000 £ per year.
Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe, Publicis Media's digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.
Publicis Groupe is seeking a Director of Social Commerce & TikTok Shop Programs to lead the strategy, build, and activation of TikTok Shop solutions for global clients. This role will oversee programs end-to-end (brief to launch and beyond), ensuring scalable, revenue-driving social commerce execution. You'll act as the senior client and internal lead, working across media, creative, e-commerce, and analytics teams to deliver integrated TikTok Shop campaigns. This is a key opportunity to help build a Groupe-wide Centre of Excellence and shape the future of social commerce within Publicis' Power of One model.
Responsibilities
- Lead TikTok Shop strategy and activation from brief through launch
- Oversee shop operations (catalogues, PDPs, fulfillment, compliance)
- Drive paid media, influencer, and content amplification strategies
- Define and track performance metrics (KPIs, ROAS, GMV)
- Act as a trusted client advisor and senior stakeholder lead
- Support new business, thought leadership, and capability building
Qualifications
- Strong experience in paid media, e-commerce, or social commerce
- Proven experience launching and scaling TikTok Shop (or similar platforms)
- Deep knowledge of paid social, influencer marketing, and retail operations
- Experience driving revenue growth and performance marketing outcomes
- Confident working with senior stakeholders and cross-functional teams
- Leadership experience managing and developing teams
Publicis Media offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave.
At Publicis Media, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We'll work with you to ensure the process works for you. Sharing this information will never impact your application.
Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.
Director, Social Commerce (TikTok Shop) in London employer: Publicisgroupe
Contact Detail:
Publicisgroupe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Social Commerce (TikTok Shop) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Publicis Media or have experience with TikTok Shop. A friendly chat can open doors and give you insights that might just set you apart from the competition.
✨Tip Number 2
Showcase your expertise! Prepare a portfolio or case studies that highlight your success in social commerce and paid media. When you get the chance to chat with hiring managers, share specific examples of how you've driven revenue growth and launched successful campaigns.
✨Tip Number 3
Be proactive! If you see a job opening on our website, don’t just apply—follow up with a message expressing your enthusiasm. This shows initiative and can help you stand out in a sea of applications.
✨Tip Number 4
Prepare for interviews by understanding Publicis Media's values and recent projects. Tailor your responses to reflect how your skills align with their mission. Being well-informed will impress your interviewers and demonstrate your genuine interest in the role.
We think you need these skills to ace Director, Social Commerce (TikTok Shop) in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Director, Social Commerce role. Highlight your experience with TikTok Shop and social commerce strategies, as this will show us you understand what we're looking for.
Showcase Your Achievements: Don’t just list your responsibilities; share specific achievements that demonstrate your impact in previous roles. Use metrics where possible to illustrate how you've driven revenue growth or improved performance marketing outcomes.
Be Authentic: We want to get to know the real you! Let your personality shine through in your application. Share your passion for social commerce and why you’re excited about the opportunity at Publicis Media.
Apply Through Our Website: For the best chance of success, make sure to apply directly through our website. This helps us keep track of your application and ensures it reaches the right people quickly!
How to prepare for a job interview at Publicisgroupe
✨Know Your TikTok Shop Inside Out
Before the interview, make sure you’re well-versed in TikTok Shop’s features and functionalities. Familiarise yourself with recent case studies or successful campaigns that highlight how brands have effectively used TikTok Shop to drive sales. This will show your passion and expertise in social commerce.
✨Showcase Your Leadership Skills
As a Director, you'll need to demonstrate your ability to lead cross-functional teams. Prepare examples of how you've successfully managed projects from brief to launch, particularly in e-commerce or social media contexts. Highlight your experience in driving revenue growth and how you’ve developed team members in previous roles.
✨Understand Performance Metrics
Be ready to discuss key performance indicators (KPIs) relevant to social commerce, such as ROAS and GMV. Bring insights on how you’ve tracked and optimised these metrics in past roles. This will illustrate your analytical skills and your ability to drive results through data-driven strategies.
✨Prepare Thought Leadership Insights
Publicis Media values innovation and thought leadership. Think about trends in social commerce and how they might impact future strategies. Prepare to share your insights on where you see the industry heading and how you can contribute to building a Centre of Excellence within the company.