At a Glance
- Tasks: Lead audience strategy and design scalable frameworks for impactful digital experiences.
- Company: Join a leading innovative brand shaping the future of audience engagement.
- Benefits: Enjoy a comprehensive benefits package including pension, medical cover, and reflection days.
- Other info: Inclusive culture that values diverse backgrounds and promotes career growth.
- Why this job: Make a real impact by turning data into actionable strategies in a dynamic environment.
- Qualifications: Experience in AdTech and audience strategy with strong leadership and communication skills.
The predicted salary is between 60000 - 80000 £ per year.
We are hiring an Audience & AdTech Associate Director to help shape how one of the world’s most innovative brands connects with audiences at scale. This is a unique opportunity to combine strategy, data, and technology to build smarter, more effective digital experiences. Sitting at the heart of Adobe.Pub, you’ll influence how audience and AdTech capabilities evolve across a complex, high-investment media ecosystem. If you’re passionate about turning data into impact and leading teams to deliver meaningful change, this role offers real scope to make your mark.
Responsibilities
- Lead the end-to-end audience strategy, from segmentation and enrichment through to activation and performance measurement.
- Design scalable frameworks that connect first-party, contextual, and partner data across channels.
- Oversee audience infrastructure and governance, ensuring consistency, quality, and operational excellence.
- Translate data, analytics, and modelling insights into actionable audience strategies that drive results.
- Shape AdTech strategy across ad serving, tagging, and tracking, ensuring a strong and future‑ready foundation.
- Drive automation initiatives that improve efficiency, reduce manual processes, and support scale.
- Partner with cross-functional teams and lead stakeholders across marketing, data, product, and privacy functions.
Qualifications
- Strong experience in AdTech, audience strategy, or digital activation within an agency or advertiser environment.
- Deep understanding of audience segmentation, data activation, and cross-platform delivery.
- Knowledge of AdTech ecosystems including ad servers, DSPs, and data platforms.
- Experience translating data privacy requirements into practical, compliant activation strategies.
- Ability to design scalable processes and introduce automation to improve performance and efficiency.
- Confident communicator who can simplify complex concepts and influence a range of stakeholders.
- Experience leading or mentoring teams, with a collaborative and supportive leadership style.
Benefits
Zenith International offers a wide range of benefits to support our employees. Highlighted core benefits include Pension, Life Assurance, and Private Medical cover, alongside enhanced policies such as Reflection Days and Shared Parental Leave. Additional initiatives are also available.
EEO Statement
At Zenith International we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs — for example, related to disability, neurodivergence, or a health condition — please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application. Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change — building a culture where everyone feels seen, respected, and genuinely included.
Audience Associate Director in London employer: Publicisgroupe
Zenith International is an exceptional employer that fosters a culture of innovation and collaboration, making it an ideal place for professionals passionate about audience strategy and AdTech. With a commitment to employee growth, we offer extensive benefits including pension plans, private medical cover, and unique initiatives like Reflection Days, ensuring our team members thrive both personally and professionally. Located at the heart of a dynamic media ecosystem, this role provides the opportunity to influence impactful digital experiences while working alongside talented colleagues in a supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Audience Associate Director in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Publicisgroupe and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Publicisgroupe are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Publicisgroupe on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Publicisgroupe. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Audience Associate Director in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Publicisgroupe. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Publicisgroupe:Show us that you’ve done your homework! In your application, briefly mention what you admire about Publicisgroupe’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Publicisgroupe
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Publicisgroupe will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Publicisgroupe, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
