Head of SEO

Company description With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, P&O Ferries, Primark, Samsung, Stellantis, and Visa. We place a huge focus on our People and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work for three years in a row (2021, 2022 and 2023) and most excitingly, Media Week’s Agency of the Year 2023! Overview What will you be doing? The Head of Performance Experience is a senior figure within Performance, leading the SEO department (SEO, content & UX). They will lead a multi-disciplinary team delivering industry-leading solutions and driving excellence in client performance. This role will be responsible for owning the P&L and growth of the Performance Experience / SEO department, owning senior client engagements, integration into the business and staying at the forefront of the industry. This is both an outward and inward looking role, requiring both external facing profile building and behind the scenes leadership to generate new business, retain and grow clients, nurture and develop a leading department and improve across all key metrics. Responsibilities Key responsibilities across three key areas: Product You recognize that driving growth comes through having the best product in the industry. You will: Develop a range of products and solutions that can be taken to existing clients and the wider market that are industry leading, demonstrating innovation & growth. Bring PerfExp truly into the fold within a media agency context, unlocking the next era of growth for the department & clients. Evangelise the SEO product internally to clients, across the Groupe and externally to the wider industry. Nurture and grow a team and enrich the careers of all talent and deliver on the objectives of the business. Be at the forefront of marketing, media/marketing and broader industry developments, and cultivate a culture of continuous learning and development at all levels within the team. Co-ordinate with BDs and leadership figures to constantly iterate new client products and bring the outside in. Revenue You will have a razor focus on revenue growth. You will: Own the revenue and profitability across all clients. Be accountable for diligent and well-informed forecasting across all of your accounts. Identify and ensure your team are able to identify lateral and organic growth opportunities. Lead new business initiatives and cross sells to clients. Create new prospects through networking and external recognition. Client Experience You will be an expert communicator able to talk to anyone from a new starter to the CMO of a prospective client. Be the senior client confidant and point of escalation. Pro-actively seek out new opportunities through your network and through attending networking and new business events. Senior client stakeholder management. Craft long standing relationships with leading industry figures. Have clear roadmap of client development and communications – a to > from structure of account development. Qualifications What are we looking for? Deep SEO expertise and ability to convey complex ideas in a digestible fashion. Understanding how SEO & related services connect & integrate into media. Strong commercial understanding and ability to accurately forecast, report and reconcile revenue. Leadership level communication and relationship-building skills. Ability to inspire and drive towards an ambition, bringing people with you on the journey. Please note this is a 12 months maternity cover (fixed term contract). Additional information Starcom has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer: WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year. REFLECTION DAYS – Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care. HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching. FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave. FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment. GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre. Full details of our benefits will be shared when you join us! Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process. Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups). #J-18808-Ljbffr