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For Companies At a Glance
- Tasks: Lead digital strategy for global campaigns and collaborate with teams to optimise media plans.
- Company: Join Publicis Groupe, a leading global communications company focused on innovation and creativity.
- Benefits: Enjoy flexible working, reflection days, and great local discounts, plus comprehensive health benefits.
- Why this job: Be at the forefront of digital trends while making a real impact on client campaigns.
- Qualifications: Experience in digital campaign planning and strong analytical skills are essential.
- Other info: Work remotely for up to 6 weeks a year and enjoy a supportive, inclusive workplace.
The predicted salary is between 43200 - 72000 £ per year.
Overview
As Digital Manager, you will be the go-to person for our digital specialist team, as lead co-ordinator for all digital strategy in the campaigns you are involved on. Working closely with the wider team, you will be responding to briefs and presenting digital tactical approach to clients. You will lead on reporting ad PCA s and use your experience in digital to proactively propose solutions to elevate our media campaigns.
Responsibilities
The successful applicant for this role will lead the direct digital planning and buying for UK and Global campaigns across Meta’s divisions. This will include:
- Analysis of the brief,
- Work on the tactical response decks,
- Preparation of detailed media plans and other supporting documents for the campaign launch,
- Work on campaign launch and optimisations (creating campaign taxonomy, using tools like Google Campaign Manager and Double Verify),
- Work on post campaign analysis
- Spends reconciliation
You may be working closely with the Meta planning teams to help keep service level high and deliver innovative and effective media plans that drive growth for our clients. Collaborating with Media Partners and internal teams, you will create best in class solutions for our client’s needs alongside managing and supporting the growth of the Digital Account Executives in the team.
In this role, you\’ll be expected to stay up to date with digital trends both in media and our client vertical to ensure we are always using the latest insights and best in class digital practices in our plans. You will be involved in the communication with the clients (digital tactical and PCA presentations, sharing optimizations etc).
Qualifications
- Relevant experience in planning consumer facing Digital Campaigns, across Display, Video, OTT (activated directly and programmatically), understanding of Paid Search & Paid Social will be beneficial although not mandatory.
- Familiar with translating a holistic strategy to digital, this means to take objective, audience work, and trends, and ensure that these flow through digital in a non-siloed manner; using the power of each channel to harmonise with the overall campaign.
- Experience working across regional/global campaigns is preferable but not mandatory.
- Strong knowledge of Excel/Google Sheets, PPT/Google Slides, Google Campaign manager, Double Verify.
- Strong understanding of key reporting metrics across channels and how these ladder up to support client business objectives.
- Ability to analyse the data and build insights.
- Strong organisational and communication skills.
- Ability to meet deadlines in a fast-paced environment and effectively prioritize workload.
Additional information
Spark has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS – Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAGs (Employee Action Groups).
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Global Digital Manager employer: Publicisgroupe
Contact Detail:
Publicisgroupe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Digital Manager
✨Tip Number 1
Familiarise yourself with the latest digital trends and tools, especially those related to Meta's divisions. This knowledge will not only help you in interviews but also demonstrate your proactive approach to staying updated in a fast-evolving field.
✨Tip Number 2
Network with professionals in the digital marketing space, particularly those who have experience with global campaigns. Engaging with industry peers can provide insights and potentially lead to referrals that could strengthen your application.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed digital campaigns in the past. Highlight your analytical skills and ability to derive insights from data, as these are crucial for the role.
✨Tip Number 4
Showcase your organisational and communication skills during any interactions with us. Being able to articulate your thoughts clearly and manage multiple tasks effectively is key to succeeding in a fast-paced environment like ours.
We think you need these skills to ace Global Digital Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital campaign planning and buying. Emphasise your familiarity with tools like Google Campaign Manager and your ability to analyse data for insights.
Craft a Compelling Cover Letter: In your cover letter, explain how your skills align with the responsibilities of the Global Digital Manager role. Mention specific examples of past campaigns you've worked on and how you contributed to their success.
Showcase Your Knowledge of Digital Trends: Demonstrate your understanding of current digital trends in your application. Discuss how you stay updated and how you can apply this knowledge to enhance media campaigns for clients.
Highlight Collaboration Skills: Since the role involves working closely with various teams, emphasise your teamwork and communication skills. Provide examples of how you've successfully collaborated with others to achieve campaign goals.
How to prepare for a job interview at Publicisgroupe
✨Know Your Digital Tools
Familiarise yourself with tools like Google Campaign Manager and Double Verify. Be prepared to discuss how you've used these tools in past campaigns and how they can enhance digital strategies.
✨Showcase Your Analytical Skills
Be ready to demonstrate your ability to analyse data and build insights. Prepare examples of how your analysis has led to successful campaign optimisations in the past.
✨Understand the Client's Needs
Research the company and its clients thoroughly. Be prepared to discuss how you would translate their objectives into a cohesive digital strategy that aligns with their overall campaign goals.
✨Communicate Effectively
Strong communication skills are crucial for this role. Practice presenting your ideas clearly and confidently, as you'll need to convey complex digital strategies to clients and team members alike.
