Digital Hub Business Director

Company description

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

Zenith International is the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.

We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Adobe, Reckitt, TikTok, Edrington, Coty and Electrolux.

Our Commitment

At Zenith International, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and helps drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.

We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.

Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.

Overview

Zenith International (part of Publicis Media) is looking for a Digital Hub Lead to own the overall account performance across all digital channels for an exciting client brand following an important pitch win. You will have the opportunity to lead a renowned award-winning team of 30+ digital experts across two continents and a multitude of platforms.

About the Client

This is a new client for Zenith International as the result of a recent competitive pitch win. It is a ‘Power of One’ client, comprising the best talent and product offering from agencies across the Publicis Groupe, including creative, production, strategy, technology and media planning and buying. The win represents a significant commercial opportunity for the agency and will provide a platform for talent to learn, grow and progress their careers.

The client is a leader in the international travel and hospitality industry with a significant footprint globally, most notably within Europe and North Africa, offering premium, mid-range and economy solutions for guests. They invest in all digital media across brand and performance and have clear and specific KPIs the agency will be measured against. In order to deliver these KPIs, we need the best talent to drive strategic innovation and operational excellence consistently.

This role will sit within the Europe and North Africa (ENA) region and will have accountability for delivery across 43 local markets in a centralised regional model.

Who We Are Looking For

We are looking for an experienced digital leader for one of our large agency clients. Your strong leadership skills, digital activation expertise, and strategic superpowers will come into play whilst talking to senior clients and internal stakeholders in multiple markets and leading the team to greatness. Your ability to multitask and digital strategy, planning, activation, and operations are second to none and will be called upon every day.

As a genuine people person who is digitally (activation) very proficient, this role will provide you with the opportunity to work across 40+ markets with a large team which is involved in all elements of the clients’ digital advertising.

This role is dedicated and will sit within the ENA regional hub team based in Zenith International. The candidate will be expected to form a strong relationship with the hub lead to drive best practice and leverage valuable learnings and wider team members on the account for full digital collaboration.

Ideally you have a passion for all things digital, designing and refining process and must have exceptional problem-solving abilities enabling you to understand key blockers affecting delivery.

Responsibilities

• Primary point of contact across the client’s digital business
• Be an internal ambassador for the client team and for the digital hub
• Stabilise, consolidate and ultimately grow the agency’s business by introducing new workstreams and increasing budgets through strong media performance
• Digital activation excellence and ownership of overall quality of output
• Defining and refining processes for optimal operational performance and efficiency
• Overseeing reporting frameworks and delivery of timely reporting and insight documents
• Ensuring the ongoing commercial viability of the digital hub through strong finance process management and ownership of the client P&L
• Senior internal and external stakeholder management
• Direct and indirect line management of 30+ FTEs in London and offshore

Qualifications

What you need to succeed

• Experience across digital channel strategy, planning, and activation within social, search, programmatic and e-commerce (multi-market)
• Experience across digital reporting, ad technology, governance
• Experience with large digital activation teams across multiple locations
• Experience with senior stakeholders and building trust and credibility
• Experience working across multiple markets and managing a diverse team
• Ability to manage upwards and engage with senior leadership within Publicis
• Integrated, strategic media experience with a good understanding of digital with some knowledge of campaign activation management

Nice to have

• Knowledge of AI and AI-relevant coding languages e.g. Python
• Experience in relevant vertical

Additional information

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics – Pension, Life Assurance, Private Medical and Income Protection Plans – we also offer:

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS – Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

#LI-MP1

#J-18808-Ljbffr