At a Glance
- Tasks: Lead global campaign performance reporting and deliver actionable insights for iconic brands.
- Company: Starcom, a global leader in communications planning and media with a supportive culture.
- Benefits: Hybrid working model, inclusive benefits, and opportunities for personal growth.
- Why this job: Join a dynamic team and make an impact on global campaigns with data-driven insights.
- Qualifications: Analytical mindset, strong Excel skills, and experience with media performance metrics.
- Other info: Recognised as one of Campaign’s Best Places to Work for three consecutive years.
The predicted salary is between 36000 - 60000 ÂŁ per year.
With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward.
We place a huge focus on our People and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture.
Overview: We’re now looking for a Global Campaign Performance Manager to join our Global Data & Analytics team — a role that sits right at the intersection of data, media, and global brand storytelling. This is a fantastic opportunity for someone who loves turning complex, multi‑market media data into meaningful insights that shape future global campaigns — and who enjoys working with one of the world’s most iconic brands.
Responsibilities: As Global Campaign Performance Manager, you’ll be embedded within the global reporting team, partnering closely with central planning and activation teams. Your work will directly influence how global campaigns are optimised, evaluated, and evolved. Key responsibilities include:
- Leading performance reporting for global, centralised campaigns across brand, education, sustainability, gaming, and digital experiences
- Delivering pacing reports, end‑of‑campaign reports, and deep post‑campaign analysis with clear, actionable recommendations
- Supporting mid‑campaign optimisations in collaboration with planning and digital activation teams
- Leading global post‑campaign analysis, integrating multi‑market performance and planning data
- Enriching insights using additional data sources such as brand studies, MMM outputs, search trends, and client‑owned data
- Translating complex media performance into clear narratives for stakeholders with varying levels of media knowledge
- Supporting data QA processes to ensure accuracy, consistency, and robustness of reporting
- Collaborating across global teams to improve reporting standards, processes, and innovation initiatives
Qualifications: We’re looking for someone who is analytically curious, detail‑oriented, and confident working in a fast‑paced global environment. You’ll likely bring:
- Strong understanding of paid media planning, buying, and performance metrics (CPM, CPA, CTR, VTR, ROAS, etc.)
- Experience working with large, cross‑channel datasets and drawing clear “so what?” insights
- Advanced Excel skills (pivot tables, lookups, data manipulation) and strong PowerPoint storytelling ability
- Confidence working with multiple stakeholders across markets and disciplines
- Excellent organisational skills and the ability to manage multiple deadlines with precision
- A proactive, collaborative mindset and genuine enthusiasm for learning and improvement
Nice to have (but not essential):
- Agency experience in a media analytics or performance role
- Experience working in a global or multi‑market context
- Exposure to data visualisation or advanced analytics tools
- Understanding of global media taxonomies or data governance principles
Additional information: Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness.
Campaign Performance Manager employer: Publicisgroupe
Contact Detail:
Publicisgroupe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Campaign Performance Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Starcom. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your experience with data and media performance. Bring these along to interviews to impress.
✨Tip Number 3
Be ready to discuss your insights! When you get an interview, think about how you can translate complex data into clear narratives. This is key for the Campaign Performance Manager role.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're serious about joining our awesome team.
We think you need these skills to ace Campaign Performance Manager
Some tips for your application 🫡
Show Your Passion for Data: When writing your application, let us see your enthusiasm for data and analytics shine through! Share specific examples of how you've turned complex data into actionable insights in your previous roles.
Tailor Your Application: Make sure to customise your application to highlight the skills and experiences that align with the Campaign Performance Manager role. We want to see how your background fits with our focus on global brand storytelling and performance metrics.
Be Clear and Concise: Keep your writing clear and to the point. Use straightforward language to explain your achievements and how they relate to the responsibilities of the role. Remember, we appreciate clarity just as much as creativity!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity with Starcom.
How to prepare for a job interview at Publicisgroupe
✨Know Your Metrics
Familiarise yourself with key performance metrics like CPM, CPA, and ROAS. Be ready to discuss how you've used these metrics in past roles to drive campaign success. This shows you understand the core of what the role entails.
✨Data Storytelling is Key
Prepare to explain complex data insights in a simple way. Use examples from your experience where you translated data into actionable recommendations. This will demonstrate your ability to communicate effectively with stakeholders who may not have a deep media background.
✨Show Your Collaborative Spirit
Think of instances where you've worked with cross-functional teams. Highlight your proactive approach and how you’ve contributed to team success. Starcom values collaboration, so showing that you can work well with others is crucial.
✨Be Ready for Scenario Questions
Anticipate questions about how you would handle specific campaign challenges or data discrepancies. Prepare structured responses that showcase your analytical thinking and problem-solving skills. This will help you stand out as a candidate who can thrive in a fast-paced environment.