At a Glance
- Tasks: Drive data strategies and integrate ad tech solutions for clients.
- Company: Join Spark Foundry, a leader in data-driven marketing.
- Benefits: Enjoy a competitive benefits package including pension and private medical cover.
- Other info: Inclusive workplace culture that values diversity and personal growth.
- Why this job: Be at the forefront of ad tech innovation and make a real impact.
- Qualifications: 5+ years in digital advertising and strong project management skills required.
The predicted salary is between 60000 - 80000 € per year.
The Audience Design team is at the core of what we do at Spark Foundry. The Data & Platforms team of data and marketing technology specialists have deep expertise in the ever-changing universe of ad technology, data management, data-driven marketing, and enable a data-first strategy throughout our planning and buying process.
The Associate Director will be integral in driving ad/mar tech and data integration conversations and strategies on behalf of our clients and then implementing these strategies with the Strategy, Activation, and Operations teams as well as clients themselves. The Associate Director will become an expert in the data landscape and will consult with internal teams and clients on partner/vendor selection, data onboarding, platform integrations, audience activation and testing framework, and audience reporting/insights.
This highly motivated, detail-oriented individual will work with both the client and internal stakeholders to educate them on the myriad uses of data and to drive innovation in the use of data and technology for the client, think things like clean rooms, CDPs, advanced audience strategies, full-funnel measurement, etc. They will also generate insights and audience profiles to align with strategic planning and will work with third-party data vendors and publishers to maximize the data opportunity for the client and go beyond what is currently available. Successful candidates will have a well-rounded knowledge base of the digital advertising and data landscape and a passion for working with marketers to drive advertising value.
Role Objectives
- Manage data strategy for advertising clients, communicating strategies/recommendations to clients using a consultative approach
- Understand how platform/data technologies work and offer the ability to explain technical concepts in ordinary terms (be technically savvy - understand the opportunities and limitations)
- Identify opportunities – industry learning, meet with vendors and provide a POV, with a client lens and in desired format – education/evangelize the findings
- Oversee relationship with the Identity Resolution platforms, CDPs, or other AdTech solutions and project manage the deployment and activation of data technology solutions
- Partner with internal Programmatic and media investment arms to support campaign activation as well as advanced data use cases
- Oversee, author and/or constructively edit and review the writing of media documents (timelines, POVs, RFPs, plans, agreements, client memos, and correspondence from within and outside the agency).
- Share knowledge with client and internal teams regarding audience insights and results to impact business needs
- Provides input to client business-related decisions
Client Responsibilities
- Ownership of day-to-day client relationship (mid-level)
- Anticipates risks and prepares multiple resolutions
- Actively manages client care strategies
- Builds strong client relationships
Management Responsibilities
- Accountable for manager and associate level deliverables
- Provides clear and concise direction and messages
- Has Intellectual Capital, understands people want to hear a point of view
- Showcases the ability to manage & mentor others
- Accountable for onboarding and team readiness
Qualifications
- 5+ years of prior digital advertising experience in a client-services capacity
- 2+ years managing 2+ direct reports
- In-depth technical knowledge of ad and marketing technology, including ad servers, rich media, dynamic creative, streaming video, OBA, ad verification, customer data management platforms, identity resolution solutions, DSPs, etc
- Strong project management skills and keen ability to delegate
- Strong understanding of digital media planning and management processes
- Expert knowledge and experience with Identity Solution tools (eg. Epsilon, Liveramp, Neustar)
- Expert understanding and usage of CDP (eg. Salesforce, Adobe, Treasure Data)
- Expert understanding data flow within adtech/martech ecosystem.
Benefits
Spark Foundry offers a wide range of benefits to support our employees. Core benefits include Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives.
Equal Opportunity Statement
At Spark Foundry, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application. Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.
Associate Director, Platform employer: Publicisgroupe
At Spark Foundry, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. Our commitment to employee growth is evident through comprehensive benefits, including enhanced parental leave and reflection days, as well as a strong focus on inclusivity and diversity. Located in a vibrant environment, our team thrives on the opportunity to engage with cutting-edge ad technology and data strategies, making a meaningful impact for our clients while enjoying a supportive and empowering workplace.
StudySmarter Expert Advice🤫
We think this is how you could land Associate Director, Platform
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that Associate Director role.
✨Tip Number 2
Show off your expertise! When you get the chance to chat with potential employers, make sure to highlight your knowledge of ad tech and data strategies. Be ready to discuss how you've tackled similar challenges in the past.
✨Tip Number 3
Don’t be shy about asking questions during interviews. This shows your interest and helps you understand if the company aligns with your values. Plus, it gives you a chance to demonstrate your consultative approach!
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us at StudySmarter. It’s a great way to stand out and show that you’re keen on being part of our team.
We think you need these skills to ace Associate Director, Platform
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in digital advertising and data strategy. We want to see how your skills align with the role of Associate Director, so don’t hold back on showcasing your relevant expertise!
Showcase Your Technical Savvy:Since this role requires a solid understanding of ad tech and data integration, be sure to mention any specific platforms or technologies you’ve worked with. We love candidates who can break down complex concepts into simple terms, so give us examples of how you've done that!
Highlight Your Client Management Skills:As you'll be managing client relationships, it’s crucial to demonstrate your experience in this area. Share stories about how you've built strong client connections and navigated challenges—this will show us you’re ready for the day-to-day responsibilities.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Publicisgroupe
✨Know Your Tech Inside Out
Make sure you have a solid understanding of ad and marketing technology. Brush up on key concepts like CDPs, identity resolution tools, and data flow within the adtech ecosystem. Being able to explain these in simple terms will show your technical savvy and help you connect with both clients and internal teams.
✨Showcase Your Client Management Skills
Prepare examples that highlight your experience in managing client relationships. Think about times when you anticipated risks or provided multiple solutions to challenges. This will demonstrate your consultative approach and ability to build strong client connections.
✨Be Ready to Discuss Data Strategies
Familiarise yourself with current trends in data-driven marketing and be prepared to discuss how you would manage data strategies for clients. Bring insights on audience activation and testing frameworks, as well as how you can drive innovation using data and technology.
✨Demonstrate Leadership and Mentorship
Since this role involves managing others, think about your leadership style and how you've mentored team members in the past. Be ready to share specific examples of how you've provided clear direction and supported your team's growth.
