Content Development Director

Company Description

Within Publicis Groupe’s Intelligent Creativity business, we specialize in bringing creative ideas to life, and to consumers. By combining 100 years of craft excellence with 6,000 experts across 52 locations of the world’s biggest studio network, we leverage the industry’s richest data, through the power of agentic AI, to radically redefine content production with Intelligent Content. We intuitively deliver this through Marcel Make, the world’s first Intelligent Content agent. The result? Predictively performing content that unlocks business growth in unprecedented ways. No more guesswork. No more waste. Just content that works, working a lot harder.

Overview

Reporting directly to the Publicis Production Global CEO, the Publicis Production Global Marketing Team is strategically positioned to drive its ambitious growth targets across all aspects of its business, with particular focus on: new business, organic growth across our global clients, tech and AI, culture building and knowledge sharing across our 60 locations globally.

The Marketing Team Does So By Creating, Bringing To Life And To Market, And Constantly Updating Publicis Production's Go-to-market Proposition (GTM) Which Aligns To a single global brand: Publicis Production a client-centric and truly ownable promise: Intelligent Content a unique technology platform that brings together craft and data, through the power of agentic AI, to deliver on our promise: Marcel Make.

Role

This GTM proposition needs to be articulated within a set of solutions and products and brought to life across all our audiences in carefully picked and designed channels, with tailored content. The Strategic Content Lead plays a critical role shaping future-facing compelling narratives for the most strategic and senior stakeholders in the ecosystem: within the Groupe: Groupe executive leadership, Production executive leadership, Production management, Global Client Leads (GCLs) and Global Client Production Leads (GCPLs), and externally: senior existing clients and key prospects.

Responsibilities

• Gain a deep understanding of industry trends and client needs through research, constant industry scouting across the technology, production, creative and media ecosystem, and close collaboration with our CEO, client team and growth team.
• In collaboration with the marketing team, strategically build and implement a content matrix and calendar, suggesting ideas and topics, that support all our initiatives and channels such as industry events and awards, executive profiling, client top-to-top meetings, strategic growth opportunities, global townhall presentations, website, social media.
• Translate content needs into compelling narratives across various formats, including but not limited to: visually impactful strategic power point presentations such as GTM propositions, credentials, critical client presentations, longer form content such as thought leadership pieces to promote the executive committee of Publicis Production, including our CEO, Global Chief Client Officer and Chief Technology Officer, website content, commission moving and still visual material to support.
• Provide a strategically critical eye on more standard content such as case studies, assisting with editing.
• Ensure that in shape, design and style, our content lives up to the highly qualitative content that we produce daily for clients, creating a true showcase of our best capabilities.
• In doing so, work in close collaboration with and become an indispensable partner to key members of the Global Production Executive Committee: the CEO (GTM and overall company reputation build), the Chief Technology Officer (new tech platform), the Chief Client Officer (future-facing inspiration), the Chief Growth Officer (growth content), the Chief Talent Officer (culture).
• Work in close collaboration with the Groupe’s KGC (Key Groupe Clients)/GCL team by proactively providing relevant and usable content through pertinent formats and becoming an active player in the events organised by that team, making sure production is top of their agenda.
• Collaborate with the External Marketing Lead and Events and Social Lead on events where existing clients, GCPLs and/or GCLs are present (e.g.: Cannes Lions).

Qualifications

Candidate Profile

• Minimum of 10 years’ experience in marketing and communications, with experience of global roles and in the media industry.
• Deep understanding of current marketing and media industry and trends.
• Keen interest in marketing, production and new business work.
• Highly strategic with an ability to capture trends and think ahead.
• Excellent storyteller able to elevate and re-angle content to make it fit for every audience and need, as well at ease with copy writing.
• Happy to work in a very lean team and manner, resourceful, independent.
• Experience in and very comfortable navigating complex multi-stakeholder organisations, working with very senior stakeholders, worldwide.
• Comfortable managing highly sensitive content across different stakeholders with varying needs.

Nice to have

• Basic knowledge of SEO and GEO (Generative Engine Optimisation) content writing.
• Knowledge of and experience with social media marketing.

Additional Information

Diversity and inclusion is a core part of who we are at Publicis Production. We’re committed to building an inclusive culture that encourages, celebrates and supports our wonderfully diverse employee group – whatever their age, gender identity, race, sexual orientation, physical or mental ability or ethnicity. Diversity and inclusion doesn’t just fuel our creativity and innovation, it brings us closer to our people and audiences. We will continue to strive to create a culture and environment where everyone feels empowered and more importantly comfortable enough to bring their full, authentic selves to work. We are committed to providing reasonable adjustments for employees with disabilities and for candidates in our application process. If you need assistance or adjustment due to a disability, please contact us.