At a Glance
- Tasks: Lead innovative influencer strategies and elevate social media impact for global brands.
- Company: Join Publicis Groupe, a leader in marketing and digital transformation.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Be part of a creative team that values cultural relevance and strategic thinking.
- Why this job: Shape the future of influencer marketing and drive real change in the industry.
- Qualifications: 10+ years in influencer marketing with a deep understanding of Gen Z behaviours.
The predicted salary is between 80000 - 100000 £ per year.
Publicis Groupe is a global leader in communications, positioned at every stage of the value chain from consulting to execution, delivering marketing and digital business transformation at scale. We are seeking a culturally fluent, strategically rigorous Influencer Strategy Director to join our global influencer leadership team. This role is central to elevating the quality, effectiveness and strategic impact of social and influencer work across our agencies globally. Sitting at the intersection of social, influence, culture and connected media, this role acts as a strategic guardian and subject matter expert—shaping creator‑led strategies that drive relevance, differentiation, and measurable ROI for clients.
Responsibilities
- Lead best‑in‑class social and influencer strategy, ensuring alignment with broader brand and communications frameworks.
- Act as the strategic guardian between brand strategy, creative ambition, and influencer execution.
- Elevate the quality of social and influencer work across agencies globally, setting clear standards for excellence.
- Partner with markets to upskill strategic capability and challenge outputs to be braver, sharper, and culturally relevant.
- Operate as a deep subject‑matter expert in creators, living and breathing the creator economy across platforms and formats.
- Shape influencer strategies within a connected media ecosystem, articulating how creator activity drives ROI and business impact.
- Stay ahead of cultural, platform, and behavioural shifts to future‑proof influencer and social strategies.
- Lead on influencer strategy within Groupe new business pitches, shaping compelling social and creator‑led growth narratives.
- Act as a trusted senior advisor to clients on cultural positioning, social behaviour, and influencer effectiveness.
- Contribute to internal and external thought leadership, helping position Publicis Media as a leader in influence and culture.
Qualifications and Experience
- Proven experience in influencer marketing, social strategy, or cultural consultancy within an agency or brand environment with over 10 years of experience.
- Ability to work in a highly matrixed organization and successful in managing teams with indirect influence.
- Deep understanding of internet culture, creators, Gen Z behaviours, and emerging subcultures along with an understanding of global social and influencer ecosystems and platform dynamics.
- Strategic and creative thinker, able to turn cultural insight into measurable brand impact.
- Strong storytelling and presentation skills, with senior‑level client credibility.
- Comfortable navigating fast‑moving environments and evolving cultural landscapes.
- Strong leadership, project management, and communication skills.
Key Skills
- Strategic Leadership
- Creator & Cultural Intelligence
- Social & Influencer Expertise
- Connected Media & ROI Thinking
- New Business & Commercial Acumen
- Creative Collaboration
Influencer Strategy Director in Whitehall employer: Publicis Media
Publicis Groupe is an exceptional employer that fosters a dynamic and inclusive work culture, encouraging creativity and strategic thinking at every level. With a strong emphasis on employee growth, the company offers numerous opportunities for professional development and collaboration within a global network of talented individuals. Located in a vibrant city, employees benefit from a stimulating environment that embraces innovation and cultural relevance, making it an ideal place for those passionate about shaping the future of influencer marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer Strategy Director in Whitehall
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge in influencer marketing and social strategy. Whether it's a blog post or a video, let us see your skills in action—this could catch the eye of potential employers.
✨Tip Number 3
Prepare for interviews by researching the company culture and their recent campaigns. We want to see you come in with ideas that align with their vision. Tailor your pitch to show how you can elevate their influencer strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Influencer Strategy Director in Whitehall
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Influencer Strategy Director role. Highlight your experience in influencer marketing and social strategy, and show us how you can elevate our work across agencies globally.
Showcase Your Expertise:We want to see your deep understanding of internet culture and the creator economy. Share specific examples of how you've shaped successful influencer strategies and driven measurable ROI for clients in your previous roles.
Be Authentic:Let your personality shine through in your application. We value cultural fluency and strategic thinking, so don’t be afraid to share your unique perspective on current trends and how they relate to our work at Publicis Groupe.
Apply Through Our Website:To make sure your application gets the attention it deserves, apply directly through our website. This way, we can easily track your application and get back to you as soon as possible!
How to prepare for a job interview at Publicis Media
✨Know Your Influencers
Dive deep into the world of influencers before your interview. Familiarise yourself with key players in the creator economy, especially those relevant to the agency's clients. Being able to discuss specific examples of successful influencer campaigns will show your expertise and passion for the role.
✨Showcase Your Strategic Thinking
Prepare to discuss how you would approach influencer strategies within a connected media ecosystem. Think about how you can articulate the ROI of creator-led initiatives and be ready to share your thoughts on current trends in social media and influencer marketing.
✨Cultural Fluency is Key
Since this role requires a strong understanding of internet culture and Gen Z behaviours, brush up on recent cultural shifts and emerging subcultures. Be prepared to discuss how these insights can shape effective influencer strategies that resonate with target audiences.
✨Practice Your Storytelling Skills
As a strategic guardian, you'll need to convey complex ideas clearly and compellingly. Practice telling stories about your past experiences in influencer marketing, focusing on how your strategies led to measurable impact. This will help you build credibility with senior-level clients during the interview.
