At a Glance
- Tasks: Lead digital performance strategies and collaborate with global clients and teams.
- Company: Join a dynamic team at Zenith Global, a leader in innovative media solutions.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Be part of a diverse team that values creativity and collaboration.
- Why this job: Make an impact on global brands while driving innovation in digital performance.
- Qualifications: 4-5 years in Paid Search/Social, strong leadership, and client-facing experience.
The predicted salary is between 58500 - 71500 £ per year.
As a Director, you will join the Digital and Data team on the Coty account, based in London at Zenith's HQ. You will report directly to the Global Data & Digital lead and work closely with the whole team. You will be a key member of the team and will have contact with global Coty clients as well as external partners and colleagues across various disciplines within Publicis Media.
The Performance Director role will be responsible for the following:
- Lead in best practice policies and processes for Performance Channels (Search & Social)
- Paid and Organic Search strategy
- Local teams trainings, support and knowledge sharing
- Search & Social guidelines deployment
- Deliver client account growth strategies
- Understand and expand upon knowledge of attribution, conversion rate optimization and user-experience
- Ensure quality assurance processes are adhered to by PPC and Social Team
- Ensure the team and accounts are aligned with and executing against key success metrics looked at by the global Publicis team
As Performance, you will:
- Analyse wider industry and market trends and how these apply and affect clients' account performance
- Ensure correct measurement strategies are in place for all clients
- Identify areas for client growth and initiate growth strategies
- Nurture key partnerships with Google, Bing, DS360, Facebook, Snap, Twitter
- Help facilitate a strong 'team' ethos and exhibit focused and positive team leadership
- Ensure client and agency targets are achieved and effectively grow Paid Search and Social revenue
- Identify areas of development for line managers and create career development plans
- Generate case studies and award entries
Qualifications:
- Minimum 4-5 years Paid Search and/or Social related experience
- Extensive client-facing experience
- Demonstrable experience in a biddable role
- Experience in managing a team and conducting team appraisals, as well as performance management
- Experience in driving innovation in Biddable media
- Advanced knowledge of SA360
- Advanced knowledge of AdWords and Analytics
- Advanced knowledge of Microsoft Excel
- Strong leadership, communication skills and ability to engage with planning teams and also brand leaders at the client side
- Confidence and experience of working on large accounts ideally in an agency environment
- Be solution driven, innovative and proactive with how you drive performance for your accounts
- Be strategic and commercially minded in planning goals for your teams as well as being able to shape and develop a biddable strategy
Additional Information:
At Zenith Global, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and helps drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences. We are committed to encouraging our talent to participate in Publicis Groupe's wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company's many business resource groups.
Global Digital Performance Business Director in Whitehall employer: Publicis Media
Publicis Media is an exceptional employer that fosters a dynamic work culture where innovation and collaboration thrive. With a strong emphasis on employee growth, we provide comprehensive benefits such as pension plans and private medical cover, ensuring our team members feel valued and supported. Located in a vibrant digital market, this role offers unique opportunities to make a significant impact on global brands while advancing your career in the fast-paced world of e-commerce analytics.
StudySmarter Expert Advice🤫
We think this is how you could land Global Digital Performance Business Director in Whitehall
✨Show Your Creative Side
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Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Publicis Media are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Publicis Media on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Global Digital Performance Business Director in Whitehall
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Publicis Media. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Publicis Media:Show us that you’ve done your homework! In your application, briefly mention what you admire about Publicis Media’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Publicis Media
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Publicis Media will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
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✨Be Ready for Scenario-Based Questions
At Publicis Media, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
