At a Glance
- Tasks: Lead innovative social and influencer strategies that drive brand impact and ROI.
- Company: Join Publicis Media, a global leader in communications and digital transformation.
- Benefits: Enjoy flexible working, wellness support, and fantastic family-friendly policies.
- Other info: Work anywhere for up to 6 weeks a year and enjoy additional paid leave for well-being.
- Why this job: Shape the future of influencer marketing and make a real cultural impact.
- Qualifications: 10+ years in influencer marketing with a deep understanding of Gen Z behaviours.
The predicted salary is between 80000 - 100000 £ per year.
Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe, Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.
Publicis Groupe is a global leader in communications, positioned at every stage of the value chain – from consulting to execution – delivering marketing and digital business transformation at scale. We are seeking a culturally fluent, strategically rigorous Influencer Strategy Director to join our global influencer leadership team. This role is central to elevating the quality, effectiveness and strategic impact of social and influencer work across our agencies globally. Sitting at the intersection of social, influence, culture and connected media, this role acts as a strategic guardian and subject matter expert – shaping creator‑led strategies that drive relevance, differentiation and measurable ROI for clients.
What you'll do:
- Lead best‑in‑class social and influencer strategy, ensuring alignment with broader brand and communications frameworks.
- Act as the strategic guardian between brand strategy, creative ambition and influencer execution.
- Elevate the quality of social and influencer work across agencies globally, setting clear standards for excellence.
- Partner with markets to upskill strategic capability and challenge outputs to be braver, sharper and culturally relevant.
- Operate as a deep subject matter expert in creators, living and breathing the creator economy across platforms and formats.
- Shape influencer strategies within a connected media ecosystem, articulating how creator activity drives ROI and business impact.
- Stay ahead of cultural, platform and behavioural shifts to future‑proof influencer and social strategies.
- Lead on influencer strategy within Groupe new business pitches, shaping compelling social and creator‑led growth narratives.
- Act as a trusted senior advisor to clients on cultural positioning, social behaviour and influencer effectiveness.
- Contribute to internal and external thought leadership, helping position Publicis Media as a leader in influence and culture.
What we're looking for:
- Proven experience in influencer marketing, social strategy or cultural consultancy within an agency or brand environment with over 10+ years of experience.
- Ability to work in highly matrixed organization and successful in managing teams with indirect influence.
- Deep understanding of internet culture, creators, Gen Z behaviours and emerging subcultures along with an understanding of global social and influencer ecosystems and platform dynamics.
- Strategic and creative thinker, able to turn cultural insight into measurable brand impact.
- Strong storytelling and presentation skills, with senior‑level client credibility.
- Comfortable navigating fast‑moving environments and evolving cultural landscapes.
- Strong leadership, project management, and communication skills.
SKILLS
- Strategic Leadership
- Creator & Cultural Intelligence
- Social & Influencer Expertise
- Connected Media & ROI Thinking
- New Business & Commercial Acumen
- Creative Collaboration
Additional Information:
Publicis Groupe has fantastic benefits on offer to all of our employees. In the UK, in addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plan, we also offer:
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us! Publicis Groupe operates a hybrid working pattern with full time employees being office-based four days during the working week.
Global Social & Influencer Strategy Director in Slough employer: Publicis Media
Publicis Groupe is an exceptional employer, offering a dynamic work culture that champions creativity and strategic thinking in the heart of the UK. With a commitment to employee well-being through unique benefits like Reflection Days and the Work Your World programme, team members are empowered to thrive both personally and professionally. The company fosters growth opportunities within a globally recognised network, making it an ideal place for those looking to make a meaningful impact in the influencer marketing landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Global Social & Influencer Strategy Director in Slough
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge of social and influencer strategies. Whether it’s a blog post, a video, or even a podcast, let your voice be heard. This can help you stand out and attract attention from potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their approach to influencer marketing and come ready with ideas on how you can contribute. Tailor your responses to show you’re not just a fit for the role, but for the team too!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Publicis Media. Let’s make it happen!
We think you need these skills to ace Global Social & Influencer Strategy Director in Slough
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Global Social & Influencer Strategy Director role. Highlight your experience in influencer marketing and social strategy, and show how it aligns with what we’re looking for at Publicis Media.
Showcase Your Storytelling Skills:Since strong storytelling is key for this position, use your application to demonstrate your ability to craft compelling narratives. Share examples of how you've turned cultural insights into impactful strategies in your previous roles.
Be Authentic:We value authenticity, so let your personality shine through in your application. Don’t just list your skills; share your passion for the creator economy and how you stay ahead of cultural trends. This will help us see the real you!
Apply Through Our Website:To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to track your application and ensure it reaches the right people in our team.
How to prepare for a job interview at Publicis Media
✨Know Your Influencer Landscape
Before the interview, dive deep into the current trends in influencer marketing and social media. Familiarise yourself with key players, emerging platforms, and cultural shifts that impact the creator economy. This knowledge will help you demonstrate your expertise and show that you're ahead of the curve.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples where you've successfully shaped influencer strategies that drove measurable ROI. Use the STAR method (Situation, Task, Action, Result) to structure your responses, making it easy for the interviewers to see your strategic mindset in action.
✨Cultural Fluency is Key
Given the role's focus on cultural relevance, be ready to discuss how you've navigated different cultural landscapes in your previous roles. Share insights on how you’ve adapted strategies to resonate with diverse audiences, particularly Gen Z and emerging subcultures.
✨Engage with Storytelling
Your storytelling skills will be crucial in this role. Prepare a few compelling narratives about your past experiences that highlight your leadership and project management abilities. Make sure these stories reflect your understanding of the intersection between brand strategy and influencer execution.
