At a Glance
- Tasks: Lead innovative influencer strategies and elevate social media impact across global agencies.
- Company: Join Publicis Media, a global leader in communications and digital transformation.
- Benefits: Enjoy flexible working, wellness support, and unique perks like Reflection Days and birthday leave.
- Other info: Collaborative environment with opportunities for personal growth and global experiences.
- Why this job: Shape the future of influencer marketing and drive real cultural impact for top brands.
- Qualifications: 10+ years in influencer marketing with a deep understanding of Gen Z behaviours and internet culture.
The predicted salary is between 80000 - 100000 € per year.
Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe, Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.
Publicis Groupe is a global leader in communications, positioned at every stage of the value chain – from consulting to execution – delivering marketing and digital business transformation at scale. We are seeking a culturally fluent, strategically rigorous Influencer Strategy Director to join our global influencer leadership team. This role is central to elevating the quality, effectiveness and strategic impact of social and influencer work across our agencies globally. Sitting at the intersection of social, influence, culture and connected media, this role acts as a strategic guardian and subject matter expert – shaping creator‑led strategies that drive relevance, differentiation and measurable ROI for clients.
What you'll do:
- Lead best‑in‑class social and influencer strategy, ensuring alignment with broader brand and communications frameworks.
- Act as the strategic guardian between brand strategy, creative ambition and influencer execution.
- Elevate the quality of social and influencer work across agencies globally, setting clear standards for excellence.
- Partner with markets to upskill strategic capability and challenge outputs to be braver, sharper and culturally relevant.
- Operate as a deep subject matter expert in creators, living and breathing the creator economy across platforms and formats.
- Shape influencer strategies within a connected media ecosystem, articulating how creator activity drives ROI and business impact.
- Stay ahead of cultural, platform and behavioural shifts to future‑proof influencer and social strategies.
- Lead on influencer strategy within Groupe new business pitches, shaping compelling social and creator‑led growth narratives.
- Act as a trusted senior advisor to clients on cultural positioning, social behaviour and influencer effectiveness.
- Contribute to internal and external thought leadership, helping position Publicis Media as a leader in influence and culture.
What we're looking for:
- Proven experience in influencer marketing, social strategy or cultural consultancy within an agency or brand environment with over 10+ years of experience.
- Ability to work in highly matrixed organization and successful in managing teams with indirect influence.
- Deep understanding of internet culture, creators, Gen Z behaviours and emerging subcultures along with an understanding of global social and influencer ecosystems and platform dynamics.
- Strategic and creative thinker, able to turn cultural insight into measurable brand impact.
- Strong storytelling and presentation skills, with senior‑level client credibility.
- Comfortable navigating fast‑moving environments and evolving cultural landscapes.
- Strong leadership, project management, and communication skills.
Skills:
- Strategic Leadership
- Creator & Cultural Intelligence
- Social & Influencer Expertise
- Connected Media & ROI Thinking
- New Business & Commercial Acumen
- Creative Collaboration
Additional Information:
Publicis Groupe has fantastic benefits on offer to all of our employees. In the UK, in addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plan, we also offer:
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us! Publicis Groupe operates a hybrid working pattern with full time employees being office-based four days during the working week.
Global Influencer Strategy Director in Slough employer: Publicis Media
Publicis Media is an exceptional employer that champions a vibrant work culture, offering employees the chance to thrive in a dynamic environment at the forefront of influencer marketing and digital transformation. With a commitment to employee well-being, benefits such as flexible working arrangements, reflection days for self-care, and family-friendly policies, Publicis Media fosters personal and professional growth while ensuring a supportive atmosphere. The opportunity to work globally and access to extensive resources makes this role not just a job, but a meaningful career path in a leading global communications firm.
StudySmarter Expert Advice🤫
We think this is how you could land Global Influencer Strategy Director in Slough
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge of influencer marketing and social strategy. Whether it’s a blog post, a video, or even a tweet, let your voice be heard. This can catch the eye of potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their approach to influencer strategies and come ready with ideas on how you can elevate their game. This shows you’re not just interested in any job, but specifically in them!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us. Let’s make it happen!
We think you need these skills to ace Global Influencer Strategy Director in Slough
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Global Influencer Strategy Director role. Highlight your experience in influencer marketing and social strategy, and show us how your skills align with what we're looking for.
Showcase Your Storytelling Skills:Since this role requires strong storytelling abilities, use your application to demonstrate how you can turn cultural insights into compelling narratives. Share examples of past successes that showcase your strategic thinking and creativity.
Be Authentic:We want to see the real you! Don’t be afraid to let your personality shine through in your application. Show us your passion for the creator economy and how you stay ahead of cultural trends.
Apply Through Our Website:For the best chance of success, make sure to apply directly through our website. This way, we can easily track your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Publicis Media
✨Know Your Influencer Landscape
Before the interview, dive deep into the current influencer marketing trends and key players in the industry. Familiarise yourself with how different platforms operate and the latest cultural shifts. This will not only show your passion but also your expertise in the field.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples where you've successfully developed and executed influencer strategies. Highlight how these strategies drove measurable ROI for clients. Use data and storytelling to illustrate your points, as this role demands a blend of creativity and analytical thinking.
✨Demonstrate Cultural Fluency
Be ready to talk about your understanding of Gen Z behaviours and emerging subcultures. Share insights on how you’ve adapted strategies to resonate with diverse audiences. This will prove that you can navigate the fast-moving cultural landscape effectively.
✨Engage with Thought Leadership
Research Publicis Media’s recent initiatives and thought leadership pieces. Be prepared to discuss how you can contribute to their vision and position them as leaders in influence and culture. This shows your commitment to the company and your proactive approach to the role.
