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For Companies At a Glance
- Tasks: Lead the development of innovative ad tech strategies and optimise digital marketing technologies.
- Company: Join Publicis Groupe, a global leader in marketing and digital transformation since 1926.
- Benefits: Enjoy flexible working, wellness days, and family-friendly policies alongside competitive perks.
- Why this job: Shape the future of marketing technology in a dynamic, collaborative environment with global impact.
- Qualifications: Strong background in digital marketing and ad tech, with excellent communication and project management skills.
- Other info: Work remotely for up to 6 weeks a year and access 24/7 personal support services.
The predicted salary is between 43200 - 72000 £ per year.
Company founded in 1926 by Marcel Bleustein-Blanchet, today Publicis Groupe is the largest communications group in the world and a leader in marketing, communication, and digital business transformation. Publicis Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Present in over 100 countries, Publicis Groupe employs around 103,000 professionals.
About the Role:
We’re looking for a highly skilled and forward-thinking Senior Manager, AdTech/MarTech to join our growing team. This is a pivotal role for someone with deep experience across the ad tech and martech landscape, from dynamic creative optimization and measurement platforms to tag management systems and conversion APIs. As a Senior Manager, AdTech/MarTech, you will drive the development and execution of strategies that integrate and optimize a complex suite of digital marketing technologies. You will act as a connector between global and regional teams, ensuring seamless implementation and governance across the stack.
Responsibilities:
- Strategic Leadership & Ad Tech Strategy: Design and implement holistic ad tech and martech strategies that align with business and client goals. Lead integration and rollout of tools such as attribution models, DCO platforms, CMPs, tag management systems (TMS), and mobile measurement platforms (MMPs).
- Campaign Enablement & Optimization: Oversee deployment and optimization of digital campaigns through technologies like DCO, SPO, and MMP. Drive efficiency through data-informed testing, measurement frameworks, and performance optimization techniques.
- Tagging, Pixel & Tech Implementation: Own onsite tagging strategies and data accuracy across web and mobile environments. Partner with developers to audit, implement, and maintain tags and pixels; ensure alignment with global standards.
- Ad Platform Governance: Manage structural integrity and consistency of global ad account setups across platforms including Meta, CM360, Google Ads, and various DSPs. Champion the use of naming conventions, taxonomy frameworks, and platform governance best practices.
- Analytics & Reporting: Use tools like GA4 and Adobe Analytics to create actionable insights and stakeholder dashboards. Collaborate with regions to drive visibility, consistency, and readiness across reporting outputs.
- Data Governance & Compliance: Enforce policies that safeguard data privacy, accuracy, and platform compliance. Implement and optimize Conversion APIs and data pipelines that support attribution and decision-making.
- Cross-Team Collaboration & Communication: Serve as a strategic partner to regional teams, HQ, and Centers of Excellence. Lead knowledge-sharing initiatives, facilitate workshops, and keep teams informed of emerging tools and innovations.
- Innovation & Thought Leadership: Stay ahead of trends and recommend new technologies to enhance marketing effectiveness and agility. Evaluate and experiment with new solutions to ensure our marketing ecosystem remains cutting-edge.
Qualifications:
- Strong experience in digital marketing with a strong focus on ad tech/martech strategy.
- Deep understanding of ad serving platforms such as CM360, Flashtalking, Adform, or Innovid.
- Proven track record in implementing tag management solutions (e.g., Google Tag Manager, Adobe Launch).
- Proficient in web analytics tools (e.g., GA4, Adobe Analytics).
- Hands-on experience with DCO, MMPs (AppsFlyer, Kochava), SPO, Conversion APIs, and data clean rooms.
- Familiarity with CDPs, CMPs, DSPs, and social/search activation platforms (e.g., Meta, Google Ads).
- Strong knowledge of data governance, privacy frameworks, and compliance standards.
- Analytical thinker with the ability to interpret data into actionable recommendations.
- Strong project management skills and comfort working across complex, global teams.
- Excellent written and verbal communication skills, with the ability to present confidently to senior stakeholders.
- Comfortable in a dynamic, fast-paced environment with shifting priorities.
- Fluency in English is required; additional languages are a plus.
Additional Information:
Benefits: In the UK, alongside the core benefits such as Pension, Life Assurance, Private Medical, and Income Protection Plan, we also offer:
- WORK YOUR WORLD: opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS: Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS: 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES: We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF: You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS: This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Publicis Groupe operates a hybrid working pattern.
Senior Manager, AdTech/MarTech employer: Publicis Media
Contact Detail:
Publicis Media Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager, AdTech/MarTech
✨Tip Number 1
Familiarise yourself with the latest trends in AdTech and MarTech. Follow industry leaders on social media, subscribe to relevant newsletters, and participate in webinars to stay updated. This knowledge will not only help you during interviews but also demonstrate your passion for the field.
✨Tip Number 2
Network with professionals already working in AdTech and MarTech roles. Attend industry conferences or local meetups to connect with potential colleagues and learn about their experiences. Building these relationships can provide valuable insights and may even lead to referrals.
✨Tip Number 3
Prepare to discuss specific tools and platforms mentioned in the job description, such as Google Tag Manager or Adobe Analytics. Having hands-on experience or case studies ready to share can set you apart from other candidates and show your practical knowledge.
✨Tip Number 4
Demonstrate your strategic thinking by preparing examples of how you've successfully integrated technology into marketing strategies in the past. Be ready to discuss the impact of your initiatives on campaign performance and how you overcame challenges in implementation.
We think you need these skills to ace Senior Manager, AdTech/MarTech
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in ad tech and martech. Focus on specific projects where you've implemented strategies or technologies mentioned in the job description, such as DCO platforms or tag management systems.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and technology. Discuss how your background aligns with the responsibilities of the Senior Manager role, particularly your experience with data governance and cross-team collaboration.
Showcase Analytical Skills: Provide examples of how you've used analytics tools like GA4 or Adobe Analytics to drive marketing performance. Highlight any specific metrics or outcomes that demonstrate your ability to turn data into actionable insights.
Highlight Leadership Experience: Since this is a senior role, emphasise your leadership skills. Share instances where you've led teams or projects, particularly in fast-paced environments, and how you’ve facilitated knowledge-sharing or innovation within your team.
How to prepare for a job interview at Publicis Media
✨Showcase Your AdTech/MarTech Expertise
Make sure to highlight your deep understanding of ad tech and martech strategies during the interview. Be prepared to discuss specific tools you've used, such as DCO platforms or tag management systems, and how they contributed to successful campaigns.
✨Demonstrate Strategic Thinking
Publicis Groupe is looking for someone who can design and implement holistic strategies. Prepare examples of how you've aligned technology with business goals in previous roles, showcasing your ability to think strategically and drive results.
✨Emphasise Cross-Team Collaboration
As a Senior Manager, you'll need to work closely with various teams. Share experiences where you've successfully collaborated across departments, facilitated knowledge-sharing initiatives, or led workshops to keep teams informed about emerging tools.
✨Prepare for Data-Driven Discussions
Given the focus on analytics and reporting, be ready to discuss how you've used data to inform decisions. Bring examples of how you've created actionable insights from tools like GA4 or Adobe Analytics, and how those insights impacted campaign performance.
