Publicis Groupe, known for its world-renowned creativity, best in class technology and data assets, and digital and consulting expertise, is one of the world’s largest communications groups. With 103,000 staff in over 100 countries, the Groupe has capabilities in Creative, Media, Digital Business Transformation and Production. In 2014, Publicis acquired Sapient, which hailed the start of a profound transformation. The 2019 acquisition of Epsilon bolstered this transformation by driving our data-led offering to new heights. PUBLICIS MEDIA Publicis Media harnesses the power of modern media through global agency brands Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX and integrated platform-based technologies including CJ, CitrusAd, Epsilon and Profitero. A key business solution of Publicis Groupe, Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide. The Technology & Activation Group is a global digital ad technology, operations, and measurement team of professionals supported by best-in-class technology and expertly designed procedures. TAAG helps to form the foundation of our Data and analytics practice by turning the data we create into a true asset for our business. TAAG supports and complements the digital and analytics teams and builds expertise to educate some of our most valuable media professionals. We are looking for an experienced digital media specialist, with expertise in the fields of digital media technology, ad operations, ad tech, mar tech and measurement, who can come in and immediately make an impact. This will be both in terms of applying industry knowledge (and sharing this with the team) to manage key tagging, trafficking, data, measurement, and partner relationships to drive campaign efficiency and develop leading technical expertise. The successful candidate will have a fully rounded knowledge of digital ad serving, measurement, and associated technology and partners. Lead and standardise global best practices, quality control, thought leadership, and client relationship management. • Establish and refine processes for flawless campaign execution, considering local nuances. • Manage tagging, data collection, and operational activities aligned with campaign KPIs. Identify, deploy, and optimize digital technology solutions (e.g., ad servers, DMPs). • Manage strategic technology vendor relationships and ensure team compliance. • Lead product roadmaps and thought leadership for digital AdTech/MarTech solutions. • Collaborate with client teams to define technology needs for search, social, mobile, display, and video campaigns. • Maintain operational playbooks, project plans, and compliance frameworks. • Manage global team activities, tool access, and training programs. • Ensure proper implementation of data collection technologies and campaign KPIs. • Proficiency in MS Excel and PowerPoint • Expertise in tagging, ad verification, and data reporting with a detail-oriented mindset. • Exceptional communication and relationship-building skills, with fluency in English (additional languages a plus). • A proactive, problem-solving attitude and ability to excel under tight deadlines. Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
Contact Detail:
Publicis Media Recruiting Team