At a Glance
- Tasks: Lead measurement strategies and drive marketing effectiveness across various brands and markets.
- Company: Starcom, a global leader in communications planning and media with a people-first approach.
- Benefits: Comprehensive benefits including pension, private medical cover, and flexible working arrangements.
- Other info: Join a diverse team committed to inclusivity and personal growth.
- Why this job: Make a real impact by shaping data-driven marketing strategies for top global brands.
- Qualifications: 8-10 years in marketing measurement or analytics, with strong leadership skills.
The predicted salary is between 58500 - 71500 £ per year.
With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward.
The Measurement Lead will own and drive the measurement agenda across assigned Kellanova segments, brands and markets, ensuring that measurement is not just reported, but actively used to improve marketing effectiveness, investment decisions and learning maturity. This role sits at the intersection of analytics, media strategy, data governance, experimentation and client leadership.
Measurement Strategy & Leadership
- Lead the development and implementation of measurement strategies across assigned Kellanova segments, brands and markets.
- Translate high-level business, brand and media objectives into clear KPI frameworks, learning agendas and measurement plans.
- Partner with strategy, planning, channel, data, reporting and global measurement teams to ensure measurement is embedded throughout the planning and activation process.
- Act as the senior measurement partner for internal teams and Kellanova stakeholders.
- Identify measurement gaps across markets, brands, channels and reporting processes.
Test & Learn / Experimentation Ownership
- Own the Test & Learn roadmap across assigned areas.
- Oversee the design and execution of incrementality tests.
- Ensure test proposals are supported by appropriate pre-test analysis.
- Monitor live tests to ensure they remain on track.
- Translate test outcomes into simple, actionable recommendations.
MMM, Econometrics & Investment Effectiveness
- Lead the interpretation and application of Media Mix Modelling outputs.
- Help teams understand and apply response curves, saturation points, marginal ROI, average ROI, diminishing returns and channel interdependencies.
- Challenge simplistic interpretations of MMM outputs where needed.
- Partner with modelling, data science and analytics teams.
Data Quality, Governance & Reporting Readiness
- Lead the measurement data agenda.
- Work with teams to identify and resolve data quality issues.
- Support the transition from manual data processes towards more automated workflows.
Stakeholder Management & Client Influence
- Confidently lead senior stakeholder conversations.
- Build trusted relationships with Kellanova stakeholders.
- Manage competing priorities across multiple workstreams.
Operating Model, Enablement & Team Leadership
- Define ways of working for measurement across assigned brands, markets or segments.
- Create and maintain practical measurement guidance.
- Support and coach measurement managers, analysts or cross-functional team members.
Required Experience
- 8–10+ years’ experience in marketing measurement, econometrics, media analytics, data science, digital analytics, marketing effectiveness, consultancy or agency-side analytics.
- Significant experience working directly with senior clients and internal stakeholders.
- Proven ability to lead measurement strategy across multiple workstreams.
- Experience interpreting and applying MMM, experimentation and campaign measurement outputs.
- Demonstrable experience improving measurement processes, data quality, reporting standards, testing roadmaps or analytical ways of working.
- Experience managing, coaching or directing analysts, managers or cross-functional contributors is highly desirable.
Starcom offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave.
At Starcom, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.
We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you.
Measurement Lead in London employer: Publicis Media
At Publicis Health, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. As the Head of Data Strategy & Data Management, you will have the opportunity to lead transformative data initiatives within the healthcare sector, supported by comprehensive benefits including private medical care and reflection days. Our commitment to employee growth is evident through our inclusive environment and diverse career development opportunities, making Publicis Health UK a truly rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Measurement Lead in London
✨Show Your Creative Side
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Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Publicis Media are looking for.
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✨Attend Industry Events
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We think you need these skills to ace Measurement Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Publicis Media. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Publicis Media:Show us that you’ve done your homework! In your application, briefly mention what you admire about Publicis Media’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Publicis Media
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Publicis Media will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Publicis Media, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
