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- Tasks: Lead influencer campaigns for iconic brands and ensure creative excellence across Europe.
- Company: Join Starcom, a global leader in communications planning with a supportive culture.
- Benefits: Work remotely, enjoy extra leave days, and access 24/7 wellbeing support.
- Why this job: Be at the forefront of influencer marketing and make a real impact on brand success.
- Qualifications: Experience in influencer management and strong communication skills are essential.
- Other info: Dynamic team environment with opportunities for professional growth and innovation.
The predicted salary is between 43200 - 72000 ÂŁ per year.
Company Description
With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our 'Power of One' business model, with teams that span multiple disciplines across clients such as Aldi, P&G, P&O Ferries, Primark, Samsung, Stellantis, and Visa.
We place a huge focus on our People and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make "Brave Plays" in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign's Best Places to Work for three years in a row (2021, 2022 and 2023) and most excitingly, Media Week's Agency of the Year 2023!
Overview
Publicis Groupe is seeking an Influencer Marketing Activation Director to lead influencer campaign execution for a globally recognized client with a portfolio of iconic brands across Snacking, Petcare, and Food & Nutrition. This is a rare opportunity to join a bespoke, integrated agency team at the heart of our client's marketing transformation journey. You'll play a key role in delivering best-in-class influencer activations across Europe â helping to future-proof the client's business as part of Publicis' Power of One model, which unites media, production, data & tech, social, influencer, and commerce to create end-to-end PESO experiences.
You'll oversee influencer partnerships for the Pets portfolio across the UK and EU, ensuring creative excellence, flawless execution, and measurable impact. The global team spans 70+ markets, all working with one shared vision: To build a better today, for tomorrow.
Leadership & Delivery
- Lead and manage the Influencer Talent team (three direct reports) to deliver influencer campaigns across UK and EU markets.
- Act as the primary client contact for all local influencer activations â ensuring alignment, communication, and accountability across markets.
- Oversee end-to-end campaign execution: briefing, talent selection, content approvals, compliance, and post-campaign reporting.
- Maintain high-quality standards across all influencer partnerships and ensure adherence to brand and legal guidelines.
Strategy & Collaboration
- Partner closely with the Influencer Strategy Director and PNE Hub Lead to translate strategic objectives into effective activations.
- Coordinate with the Paid Social Hub to integrate influencer boosting strategies and optimize content performance.
- Support in the development of the PCA (Post-Campaign Analysis) and continuous improvement of influencer programs.
Innovation & Industry Leadership
- Stay ahead of creator culture and platform trends to ensure activations remain cuttingâedge and relevant.
- Build and nurture strong relationships with influencers, creators, and agencies across markets.
- Contribute to innovation workshops, bestâpractice frameworks, and ongoing thought leadership within the influencer and creator space.
Qualifications
- Strong experience in influencer, talent, or social media management â ideally within an agency or global brand environment.
- Deep understanding of creator ecosystems, social platforms, and influencer marketing best practices.
- Proven ability to lead large-scale activations across multiple markets.
- Strong background in talent management, negotiation, and relationship building with influencers and creators.
- Confident communicator â able to engage with senior clients, internal stakeholders, and external partners.
- Strong project management skills with high attention to detail, organization, and quality assurance.
- Experience with influencer and content management platforms (e.g., CreatorIQ, Traackr, or Tagger) preferred.
- Passion for innovation, creativity, and the evolving influencer landscape.
- Ability to lead, inspire, and mentor a team to deliver operational excellence and professional growth.
Benefits
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS - Two additional days of paid leave to step away from your usual dayâtoâday work and create time to focus on your wellâbeing and selfâcare.
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP, BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us! Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).
Influencer Marketing Activation Director in London employer: Publicis Media
Contact Detail:
Publicis Media Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Influencer Marketing Activation Director in London
â¨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and donât be shy about reaching out to influencers or professionals on LinkedIn. You never know who might have the inside scoop on job openings!
â¨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your past influencer campaigns and successes. This is your chance to shine and demonstrate what you can bring to the table, especially for a role like Influencer Marketing Activation Director.
â¨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their brand values and recent campaigns. This will help you tailor your responses and show that youâre genuinely interested in how you can contribute to their success.
â¨Tip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets seen by the right people. Plus, it shows youâre serious about joining our awesome team at Publicis Groupe!
We think you need these skills to ace Influencer Marketing Activation Director in London
Some tips for your application đŤĄ
Tailor Your Application: Make sure to customise your CV and cover letter for the Influencer Marketing Activation Director role. Highlight your relevant experience in influencer marketing and how it aligns with our values at Publicis Groupe.
Showcase Your Creativity: This role is all about innovation and creativity, so donât hold back! Include examples of past campaigns you've led or contributed to, especially those that demonstrate your ability to think outside the box.
Be Clear and Concise: When writing your application, keep it clear and to the point. Use bullet points where necessary to make it easy for us to see your key achievements and skills at a glance.
Apply Through Our Website: We encourage you to apply directly through our website. Itâs the best way for us to receive your application and ensures youâre considered for this exciting opportunity!
How to prepare for a job interview at Publicis Media
â¨Know Your Influencers
Before the interview, research the influencers and creators relevant to the role. Understand their styles, audiences, and recent campaigns they've been involved in. This will not only show your passion for influencer marketing but also demonstrate your ability to engage with the creator ecosystem.
â¨Showcase Your Leadership Skills
Be prepared to discuss your experience in leading teams and managing projects. Share specific examples of how you've successfully executed large-scale influencer campaigns, highlighting your project management skills and attention to detail. This is crucial for a role that involves overseeing a team and ensuring high-quality standards.
â¨Understand the Brand's Vision
Familiarise yourself with the brands you'll be working with, such as those in the Pets portfolio. Understand their values, target audience, and recent marketing strategies. This knowledge will help you align your ideas with the company's goals and demonstrate your commitment to their mission.
â¨Prepare for Scenario Questions
Expect to face scenario-based questions during the interview. Think about potential challenges in influencer marketing and how you would address them. For example, how would you handle a situation where an influencer's content doesn't align with brand guidelines? Having clear, strategic responses ready will showcase your problem-solving abilities.
