At a Glance
- Tasks: Lead audience-driven media strategies for a global tech giant.
- Company: Join Spark Foundry, a diverse and inclusive agency at the forefront of innovation.
- Benefits: Enjoy competitive perks like private medical cover, reflection days, and a collaborative work environment.
- Other info: Be part of a culture that values diversity and inclusivity.
- Why this job: Shape audience strategy on high-profile global accounts and make a real impact.
- Qualifications: Experience in media strategy and a knack for simplifying complex ideas.
The predicted salary is between 80000 - 100000 £ per year.
Company Description
Who We Are in the UK? Spark Foundry, the Acceleration Agency. We help brands to identify, learn and respond to opportunities faster than the competition. Every client has an area of their business they need to accelerate, from short-term goals to long-term transformation. We’ve proven our approach during the most difficult year on record. Now we’re using it to provide a launchpad for their future. Come be an accelerator with us.
How we accelerate:
- Planning: an approach that works in practice rather than theory, arming planners with the ability to create cutting edge campaigns
- Intelligence: a suite of tools that give definitive answers to big questions, and uncovers actionable insights about real people
- Trading: a model built on flexibility and trusted relationships, underpinned with bold guarantees
- Relationships: a culture of asking challenging questions to better understand the brief – we are not a ‘yes’ agency
- People: a strong history of recruiting talent from diverse backgrounds and accelerating their careers
Our Commitment
We are diverse through our experience, people and the clients we look after - and we celebrate that diversity. Our people hold us accountable to our beliefs and via regular surveys and our grass roots D&I team, The Collective, and internal next generation board, Firestarters, we hold regular events and work continually towards generating ideas, initiatives and educating our people to ensure we are a diverse and inclusive agency. As part of our dedication to create an inclusive and diverse workforce, Spark Foundry is committed to equal access to opportunity for people without regard to race, age, sex, disability, neurodiversity, sexual orientation, gender identity or religion.
Overview
London | Hybrid Spark Foundry is looking for a Global Strategy Director to join the team working on Meta, spanning its family of apps and public affairs business. This is a senior role at the centre of one of the most influential and complex global accounts, covering platforms used by billions of people worldwide. The work sits across multiple business areas, requiring a strong understanding of how audiences behave across products, markets and cultural contexts. A key focus for this role, and for Spark more broadly, is audience strategy. You’ll play a central role in defining how audiences are understood, built and activated across markets, ensuring strategy is grounded in real insight and translates clearly into planning and execution.
The role
As Global Strategy Director, you’ll lead the development of audience-led, insight-driven media strategies across international markets. You’ll work closely with global and local teams to ensure strategies are consistent, actionable and built around a clear understanding of people, not just channels. This role requires someone who can move between big-picture thinking and practical application, connecting audience insight, data, media and creative thinking into a clear strategic direction.
What you’ll be doing:
- Leading the development of global, audience-first media strategies across Meta’s business areas
- Defining and evolving audience frameworks, ensuring they are actionable across markets
- Working with data, research and platform insights to build a clear understanding of audience behaviour
- Translating strategy into practical guidance for planning teams and local markets
- Acting as a senior strategic partner to clients, bringing clarity and direction to complex challenges
- Leading workshops and strategic conversations with internal teams and stakeholders
- Ensuring alignment between global strategy and local execution
- Championing best practice in audience planning, measurement and effectiveness
What we’re looking for:
- Strong experience in media or communications strategy, ideally within an agency environment
- Proven ability to build audience-led strategies and translate them into planning frameworks
- Deep understanding of digital ecosystems, data and full-funnel media planning
- Experience working across global or multi-market accounts
- Confident communicator, comfortable influencing senior stakeholders
- Ability to simplify complex ideas and bring clarity to strategy
- Collaborative approach, with experience working across multiple teams and disciplines
Why this role:
- Work on one of the most high-profile global tech accounts
- Be part of a team shaping how audience strategy is applied at scale
- Exposure to cutting-edge thinking across data, platforms and global media
- A genuinely collaborative environment across markets and disciplines
- A role with real influence on how strategy is defined and delivered
Additional Information
Spark Foundry offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives.
Publicis Groupe works primarily from the office or our clients' office four days per week. At Spark Foundry, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application. Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.
Global Strategy Director in London employer: Publicis Media
Publicis Media is an exceptional employer that fosters a dynamic work culture where innovation and collaboration thrive. With a strong emphasis on employee growth, we provide comprehensive benefits such as pension plans and private medical cover, ensuring our team members feel valued and supported. Located in a vibrant digital market, this role offers unique opportunities to make a significant impact on global brands while advancing your career in the fast-paced world of e-commerce analytics.
StudySmarter Expert Advice🤫
We think this is how you could land Global Strategy Director in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and think about how you can contribute to their mission of accelerating brands.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Global Strategy Director. Highlight your ability to connect audience insights with actionable strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Global Strategy Director in London
Some tips for your application 🫡
Know Your Audience:Before you start writing, take a moment to understand who you're addressing. Tailor your application to reflect the values and goals of Spark Foundry, especially around audience strategy and inclusivity.
Be Insight-Driven:Show us your ability to think critically and provide insights. Use data or examples from your experience that demonstrate how you've developed audience-led strategies in the past.
Keep It Clear and Concise:We love clarity! Make sure your application is straightforward and easy to read. Avoid jargon where possible and focus on communicating your ideas effectively.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Publicis Media
✨Know Your Audience
Before the interview, dive deep into understanding Spark Foundry's approach to audience strategy. Familiarise yourself with their methods of building audience frameworks and how they translate insights into actionable strategies. This will help you speak their language and demonstrate your alignment with their goals.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your experience in media or communications strategy. Be ready to discuss how you've successfully built audience-led strategies and the impact they had on planning frameworks. This will show that you have the practical experience they’re looking for.
✨Be a Collaborative Communicator
Spark Foundry values collaboration, so be prepared to discuss how you've worked across multiple teams and disciplines. Share examples of how you’ve influenced senior stakeholders and simplified complex ideas. This will illustrate your ability to connect with others and drive strategic conversations.
✨Ask Insightful Questions
During the interview, don’t hesitate to ask questions that reflect your understanding of the role and the company. Inquire about their current challenges in audience strategy or how they measure effectiveness. This shows your genuine interest and helps you engage in a meaningful dialogue with the interviewers.
