At a Glance
- Tasks: Lead innovative social and influencer strategies to drive brand impact globally.
- Company: Join Publicis Media, a global leader in communications and digital transformation.
- Benefits: Enjoy flexible working, wellness support, and generous family-friendly policies.
- Other info: Work anywhere for up to 6 weeks a year and enjoy additional paid leave.
- Why this job: Shape the future of influencer marketing and make a real cultural impact.
- Qualifications: 10+ years in influencer marketing with a deep understanding of Gen Z behaviours.
The predicted salary is between 80000 - 100000 £ per year.
Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe, Publicis Media's digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.
Publicis Groupe is a global leader in communications, positioned at every stage of the value chain – from consulting to execution – delivering marketing and digital business transformation at scale. We are seeking a culturally fluent, strategically rigorous Influencer Strategy Director to join our global influencer leadership team. This role is central to elevating the quality, effectiveness and strategic impact of social and influencer work across our agencies globally.
Sitting at the intersection of social, influence, culture and connected media, this role acts as a strategic guardian and subject matter expert – shaping creator‐led strategies that drive relevance, differentiation and measurable ROI for clients.
What you'll do:
- Lead best‐in‐class social and influencer strategy, ensuring alignment with broader brand and communications frameworks.
- Act as the strategic guardian between brand strategy, creative ambition and influencer execution.
- Elevate the quality of social and influencer work across agencies globally, setting clear standards for excellence.
- Partner with markets to upskill strategic capability and challenge outputs to be braver, sharper and culturally relevant.
- Operate as a deep subject matter expert in creators, living and breathing the creator economy across platforms and formats.
- Shape influencer strategies within a connected media ecosystem, articulating how creator activity drives ROI and business impact.
- Stay ahead of cultural, platform and behavioural shifts to future‐proof influencer and social strategies.
- Lead on influencer strategy within Groupe new business pitches, shaping compelling social and creator‐led growth narratives.
- Act as a trusted senior advisor to clients on cultural positioning, social behaviour and influencer effectiveness.
- Contribute to internal and external thought leadership, helping position Publicis Media as a leader in influence and culture.
What we're looking for:
- Proven experience in influencer marketing, social strategy or cultural consultancy within an agency or brand environment with over 10+ years of experience.
- Ability to work in highly matrixed organization and successful in managing teams with indirect influence.
- Deep understanding of internet culture, creators, Gen Z behaviours and emerging subcultures along with an understanding of global social and influencer ecosystems and platform dynamics.
- Strategic and creative thinker, able to turn cultural insight into measurable brand impact.
- Strong storytelling and presentation skills, with senior‐level client credibility.
- Comfortable navigating fast‐moving environments and evolving cultural landscapes.
- Strong leadership, project management, and communication skills.
SKILLS
- Strategic Leadership
- Creator & Cultural Intelligence
- Social & Influencer Expertise
- Connected Media & ROI Thinking
- New Business & Commercial Acumen
- Creative Collaboration
Additional Information:
Publicis Groupe has fantastic benefits on offer to all of our employees. In the UK, in addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plan, we also offer:
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us! Publicis Groupe operates a hybrid working pattern with full time employees being office-based four days during the working week.
Global Social & Influencer Strategy Director in London employer: Publicis Media
Publicis Groupe is an exceptional employer, offering a dynamic work culture that fosters creativity and strategic thinking in the heart of London. With a commitment to employee well-being, benefits such as flexible working arrangements, reflection days for personal growth, and family-friendly policies ensure a supportive environment. The opportunity to work globally and access to extensive professional development resources make it an ideal place for those looking to thrive in the fast-paced world of social and influencer marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Global Social & Influencer Strategy Director in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge of social and influencer strategies. Whether it’s a blog post, a video, or even a tweet, let your voice be heard. This can catch the eye of potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their approach to influencer marketing and come armed with ideas on how you can elevate their strategies. This shows you’re not just interested, but invested!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search. Let’s get you in the door!
We think you need these skills to ace Global Social & Influencer Strategy Director in London
Some tips for your application 🫡
Show Your Passion for Influencer Strategy:When writing your application, let your enthusiasm for influencer marketing shine through. Share specific examples of how you've successfully navigated the creator economy and made a measurable impact in previous roles.
Tailor Your Application:Make sure to customise your CV and cover letter to reflect the skills and experiences mentioned in the job description. Highlight your strategic thinking and cultural fluency, as these are key to the role.
Be Clear and Concise:Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to see your achievements and relevant experience at a glance.
Apply Through Our Website:We encourage you to submit your application directly through our website. This ensures that your application is seen by the right people and helps us streamline the process. Plus, it’s super easy!
How to prepare for a job interview at Publicis Media
✨Know Your Influencers
Before the interview, dive deep into the latest trends in influencer marketing and social media. Familiarise yourself with key influencers in various niches and understand their impact on different demographics, especially Gen Z. This knowledge will help you demonstrate your cultural fluency and strategic thinking.
✨Showcase Your Strategic Mindset
Prepare to discuss specific examples of how you've shaped successful influencer strategies in the past. Be ready to articulate how these strategies drove measurable ROI for clients. Use metrics and case studies to back up your claims, as this will showcase your ability to turn insights into impactful actions.
✨Cultural Relevance is Key
Stay ahead of cultural shifts and be prepared to discuss how they influence social and influencer strategies. Bring examples of recent campaigns that effectively tapped into current trends or movements. This will show that you can navigate fast-moving environments and keep strategies fresh and relevant.
✨Engage with Storytelling
During the interview, focus on your storytelling skills. Practice presenting your ideas in a compelling way that resonates with the interviewers. Use narratives to illustrate your points about leadership, project management, and collaboration, making sure to highlight how these skills have led to successful outcomes in your previous roles.
