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- Tasks: Lead innovative media strategies for Samsung, driving growth through digital marketing.
- Company: Join Starcom, a global leader in communications planning and media with a supportive culture.
- Benefits: Enjoy flexible working, reflection days, and family-friendly policies.
- Why this job: Shape the future of digital marketing while making a real impact on global campaigns.
- Qualifications: 5+ years in digital media leadership with expertise in performance marketing.
- Other info: Work in a dynamic environment with opportunities for personal and professional growth.
The predicted salary is between 43200 - 72000 £ per year.
Company Description: With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward.
Overview: We are seeking a strategic and results-oriented Global Performance Business Director to lead our Samsung media account, driving significant growth and innovation through Search, Performance Max (PMax), the Google ecosystem, and the broader digital landscape. This pivotal leadership role demands a visionary thinker, an inspirational leader, and a technical expert capable of translating complex data into impactful, strategic action.
Responsibilities:
- Strategic Vision & Leadership: Develop and implement holistic, full-funnel performance media strategies across Search, PMax, YouTube, Programmatic, Social, and E-commerce, aligned with Samsung's global business objectives.
- Client Partnership: Cultivate and maintain strong relationships with senior clients in South Korea, the US, and European markets, acting as a trusted advisor and ensuring alignment between media strategies and business outcomes.
- Team Management & Development: Lead and mentor a high-performing, London-based team of Search Strategy and Insights specialists, fostering a culture of innovation, collaboration, and continuous improvement.
- AI Innovation & Adoption: Champion the adoption of AI-powered solutions across media planning, creative testing, optimization, and reporting, driving automation and enhancing campaign performance.
- Channel Expertise & Technical Oversight: Provide strategic guidance and oversight for Google Ads, SA360, Performance Max, YouTube, DV360, and Meta, while maintaining a working knowledge of TikTok, programmatic DSPs, and emerging platforms.
- Data-Driven Storytelling & Communication: Distill complex data sets into clear, compelling narratives and actionable insights for senior stakeholders.
- Thought Leadership & Innovation: Serve as a thought leader within the agency and the industry, contributing to knowledge-sharing, best practice development, and the advancement of performance media strategies.
- Financial Oversight: Manage budgets and ensure efficient resource allocation across campaigns, maximizing ROI and achieving business targets.
Qualifications:
- Significant experience in digital media and performance marketing, with 5+ years in leadership roles managing large accounts and teams.
- Deep expertise in Search, PMax, SA360, DV360, YouTube, and strong proficiency across Meta, Programmatic DSPs, and e-commerce platforms.
- Proven track record of developing and executing successful performance media strategies that drive significant business growth.
- Exceptional communication, presentation, and storytelling skills, with the ability to influence and persuade senior stakeholders.
- Strong understanding of ad tech, analytics, and measurement tools (GA4, CM360, attribution models).
- Experience leading and mentoring high-performing teams, fostering innovation, and driving AI-powered performance solutions.
- Experience managing large budgets and delivering against revenue and profitability targets.
- Demonstrated ability to build and maintain strong client relationships.
Benefits:
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level.
- FAMILY FRIENDLY POLICIES - We provide 26 weeks of full pay for family milestones.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF - You are entitled to an additional day off for your birthday.
- GREAT LOCAL DISCOUNTS including membership discounts with local restaurants and retailers.
Publicis Groupe operates a hybrid working pattern with full-time employees being office-based three days during the working week.
Global Performance Business Director in London employer: Publicis Media
Contact Detail:
Publicis Media Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Performance Business Director in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Starcom or similar companies. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for interviews by practising your storytelling skills. You want to showcase your experience in digital media and performance marketing in a way that resonates with the interviewers. Make it engaging and relevant!
✨Tip Number 3
Show off your passion for AI and innovation! Since this role involves championing AI-powered solutions, be ready to discuss how you've used tech to drive results in past roles. It’ll set you apart from the crowd.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Global Performance Business Director in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Global Performance Business Director role. Highlight your experience with digital media and performance marketing, especially in relation to the responsibilities outlined in the job description.
Showcase Your Leadership Skills: Since this role involves team management and client partnerships, be sure to include examples of how you've successfully led teams and built strong client relationships in your previous roles. We want to see your leadership style shine through!
Data-Driven Storytelling: Demonstrate your ability to translate complex data into compelling narratives. Include specific instances where your insights have driven business growth or improved campaign performance. This will show us you can communicate effectively with senior stakeholders.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves. Plus, you’ll find all the details about our culture and values there!
How to prepare for a job interview at Publicis Media
✨Know Your Stuff
Make sure you’re well-versed in the latest trends and tools in digital media, especially around Search, PMax, and the Google ecosystem. Brush up on your knowledge of AI innovations and how they can enhance campaign performance, as this role demands a technical expert.
✨Showcase Your Leadership Skills
Prepare to discuss your experience in leading teams and managing large accounts. Think of specific examples where you’ve fostered innovation and collaboration within your team, as well as how you’ve built strong client relationships. This will demonstrate your capability as a strategic leader.
✨Data is Your Best Friend
Be ready to talk about how you’ve used data-driven storytelling in past roles. Prepare to share examples of how you’ve distilled complex data into actionable insights for stakeholders, and practice presenting these findings clearly and compellingly.
✨Align with Company Values
Familiarise yourself with Starcom’s focus on people and their commitment to D&I and L&D programmes. Think about how your personal values align with theirs and be prepared to discuss how you can contribute to their culture of making 'Brave Plays' in your work.
