Director of Planning - Remote in London

Company descriptionWith a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, Primark, Samsung, Stellantis, and Visa. We place a huge focus on our People, and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential, and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work for five years in a row, Media Week's Agency of the Year 2025 and one of the Sunday Times Best Places to Work 2025.OverviewHelp shape how one of the world’s most loved brands shows up in cultureAt Publicis One, we believe media can do more than deliver messages – it can create meaningful experiences that people choose to be part of. We're looking for an Experience Design Director to help shape how LEGO engages audiences around the world through connected, culturally relevant and partnership-enabled experiences.This is an opportunity to work at the intersection of strategy, creativity, media and innovation, helping transform business challenges into audience-first experiences that inspire participation, connection and growth.You'll work closely with client teams, creative partners and specialist capabilities across the Publicis network to develop bold ideas, strategic frameworks and go-to-market recommendations that bring the LEGO brand to life in new and exciting ways.Whether your background is in communications planning, creative strategy, partnerships, experience design or integrated marketing, we'd love to hear from you if you're passionate about creating work that resonates with people and drives meaningful impact.ResponsibilitiesWhat you'll be doing...Create Experience-Led StrategiesDevelop strategic recommendations that bring together audience insight, media thinking, creative opportunities and partnership potentialTranslate brand and business challenges into compelling experience platforms that can work across markets, channels and touchpointsBuild frameworks and approaches that help brands create stronger cultural relevance and business impactUnlock New OpportunitiesIdentify partnership, innovation and activation opportunities that enhance campaign effectivenessCollaborate with creative agencies, media specialists, platform partners and client stakeholders to bring ideas to lifeExplore emerging cultural trends, platforms and formats to uncover new opportunities for the LEGO brandDrive Collaboration Across TeamsPartner with strategy, insights, analytics, commerce, partnerships and local market teams to ensure ideas are evidence-based and practical to deliverBring together diverse perspectives and disciplines into clear, actionable strategic directionsHelp shape best-practice playbooks and inspiration materials for global and local teamsInfluence and InspirePresent strategic thinking confidently and clearly to internal and client stakeholdersBuild compelling narratives that help others understand the opportunity and align around a shared visionContribute to thought leadership, innovation initiatives and the ongoing evolution of the LEGO businessQualificationsWhat We're Looking ForWe're interested in people with experience in areas such as strategy, planning, partnerships, creative development, experience design or integrated marketing.You may be a great fit if you have:Experience developing strategic solutions that combine audience understanding, creativity and commercial thinkingA strong understanding of how brands create impact through connected experiences across paid, owned, earned and partner channelsThe ability to navigate complex stakeholder environments and build alignment across different teams and perspectivesConfidence shaping ideas that connect media, content, partnerships, culture and experienceStrong communication, presentation and storytelling skillsA collaborative and proactive mindset, with the ability to thrive in a fast-moving environmentCuriosity about culture, innovation, entertainment, technology, platforms and partnershipsStrong organisational skills and the ability to manage multiple projects and prioritiesExperience working in global or multi-market environments, or within entertainment, gaming, retail, family-focused brands or partnership-led marketing, would be beneficial but is not essential.Skills That Will Help You SucceedStrategic Thinking – turning business and brand challenges into compelling experience opportunitiesCreative Problem Solving – identifying new ways to connect brands with audiencesPartnership & Media Knowledge – understanding how channels, platforms, creators and partners can work together to create impactInfluencing & Collaboration – bringing people together around a shared vision and moving ideas forwardInsight-Led Decision Making – using data, audience understanding and evidence to strengthen recommendationsOrganisation & Prioritisation – managing complexity while maintaining momentum across multiple workstreams#LI-MP1 Additional informationStarcom offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:ð Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).Publicis Groupe works primarily from the office or our clients' office four days per week.At Starcom, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.