At a Glance
- Tasks: Lead B2B media strategies and drive impactful campaigns for a global tech client.
- Company: Publicis Pro, an award-winning B2B marketing agency focused on creativity and strategy.
- Benefits: Comprehensive benefits package including pension, private medical cover, and reflection days.
- Other info: Inclusive culture that values diversity and supports personal growth.
- Why this job: Shape the future of B2B marketing while working with innovative technology and diverse teams.
- Qualifications: Strong media planning experience with a focus on B2B and data-driven strategies.
The predicted salary is between 60750 - 74250 £ per year.
Publicis Pro is an integrated B2B marketing agency that exists to find the extraordinary in every business and tell the world about it. Our approach brings together strategy, creative, influence and commerce to move markets, create remarkable brands, shape decisions, and connect the sales journey.
Extraordinary work can only be done by extraordinary people – so we’re committed to building an agency environment where remarkable talent can flourish and grow. The results of our efforts? We’ve got multiple ‘Best Place to Work’ awards under our belt, plus one of the best benefits packages in the industry. Publicis Pro is a singular agency environment that combines deep care for our work with deep care for our people – and we’re always on the lookout for extraordinary new talent.
Diversity and inclusion is a core part of who we are at Publicis Pro. We’re committed to building an inclusive culture that encourages, celebrates and supports our wonderfully diverse employee group – whatever their age, gender identity, race, sexual orientation, physical or mental ability or ethnicity. Diversity and inclusion doesn’t just fuel our creativity and innovation, it brings us closer to our people and audiences. We will continue to strive to create a culture and environment where everyone feels empowered and more importantly comfortable enough to bring their full, authentic selves to work.
We are hiring a Media Planning Manager with a B2B specialism to lead strategic thinking and drive meaningful impact for a major global technology client. This is an opportunity to work at the intersection of data, creativity and commercial strategy, shaping how businesses connect with other businesses in a fast-evolving landscape. You’ll play a key role in delivering insight-led, integrated planning that drives measurable results. If you’re passionate about B2B audiences and influencing complex customer journeys, this role offers both challenge and growth.
What you'll be doing:
- Lead the development of B2B media strategies that align with client objectives and deliver measurable business outcomes
- Translate audience insight into clear, actionable planning frameworks and channel strategies
- Act as a senior client contact, building trusted relationships and guiding strategic conversations
- Oversee the planning and execution of integrated campaigns across multiple channels
- Collaborate closely with data, performance and creative teams to deliver connected, audience-first campaigns
- Use data and performance insights to optimise campaigns and inform future planning decisions
- Support and mentor junior team members, contributing to a collaborative and high-performing team culture
Skills we're looking for:
- Strong experience in media planning, with a focus on B2B or complex audience strategies
- Ability to translate data and insight into clear strategic thinking and recommendations
- Confident communicator, able to engage and influence senior stakeholders
- Experience working across integrated channels, with an understanding of how they work together
- Organised and adaptable, able to manage multiple projects and priorities effectively
- Collaborative approach, with a focus on building strong relationships internally and externally
- Curiosity and interest in technology, innovation and how businesses connect with audiences
Publicis Pro offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave.
At Publicis Pro, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.
We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.
Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.
B2B Media Manager in London employer: Publicis Media
Publicis Media is an exceptional employer that fosters a dynamic work culture where innovation and collaboration thrive. With a strong emphasis on employee growth, we provide comprehensive benefits such as pension plans and private medical cover, ensuring our team members feel valued and supported. Located in a vibrant digital market, this role offers unique opportunities to make a significant impact on global brands while advancing your career in the fast-paced world of e-commerce analytics.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Media Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Publicis Media and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Publicis Media are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Publicis Media on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Publicis Media. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace B2B Media Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Publicis Media. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Publicis Media:Show us that you’ve done your homework! In your application, briefly mention what you admire about Publicis Media’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Publicis Media
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Publicis Media will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Publicis Media, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
