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- Tasks: Lead innovative influencer strategies and elevate social media impact across global agencies.
- Company: Join Publicis Media, a global leader in communications and digital transformation.
- Benefits: Enjoy flexible working, reflection days, and comprehensive wellbeing support.
- Other info: Work anywhere in the world for up to 6 weeks a year.
- Why this job: Shape the future of influencer marketing and drive real brand impact.
- Qualifications: 10+ years in influencer marketing with a deep understanding of Gen Z behaviours.
The predicted salary is between 80000 - 100000 £ per year.
Company Description
Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe, Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.
Overview
Publicis Groupe is a global leader in communications, positioned at every stage of the value chain – from consulting to execution – delivering marketing and digital business transformation at scale. We are seeking a culturally fluent, strategically rigorous Influencer Strategy Director to join our global influencer leadership team. This role is central to elevating the quality, effectiveness and strategic impact of social and influencer work across our agencies globally. Sitting at the intersection of social, influence, culture and connected media, this role acts as a strategic guardian and subject matter expert – shaping creator-led strategies that drive relevance, differentiation and measurable ROI for clients.
What you'll do:
- Lead best-in-class social and influencer strategy, ensuring alignment with broader brand and communications frameworks.
- Act as the strategic guardian between brand strategy, creative ambition and influencer execution.
- Elevate the quality of social and influencer work across agencies globally, setting clear standards for excellence.
- Partner with markets to upskill strategic capability and challenge outputs to be braver, sharper and culturally relevant.
- Operate as a deep subject matter expert in creators, living and breathing the creator economy across platforms and formats.
- Shape influencer strategies within a connected media ecosystem, articulating how creator activity drives ROI and business impact.
- Stay ahead of cultural, platform and behavioural shifts to future-proof influencer and social strategies.
- Lead on influencer strategy within Groupe new business pitches, shaping compelling social and creator-led growth narratives.
- Act as a trusted senior advisor to clients on cultural positioning, social behaviour and influencer effectiveness.
- Contribute to internal and external thought leadership, helping position Publicis Media as a leader in influence and culture.
What we're looking for:
- Proven experience in influencer marketing, social strategy or cultural consultancy within an agency or brand environment with over 10+ years of experience.
- Ability to work in highly matrixed organization and successful in managing teams with indirect influence.
- Deep understanding of internet culture, creators, Gen Z behaviours and emerging subcultures along with an understanding of global social and influencer ecosystems and platform dynamics.
- Strategic and creative thinker, able to turn cultural insight into measurable brand impact.
- Strong storytelling and presentation skills, with senior-level client credibility.
- Comfortable navigating fast-moving environments and evolving cultural landscapes.
- Strong leadership, project management, and communication skills.
SKILLS
- Strategic Leadership
- Creator
WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave. FLEXIBLE WORKING, BANK HOLIDAY SWAP.
Influencer Strategy Director employer: Publicis Media
Contact Detail:
Publicis Media Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer Strategy Director
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge of influencer marketing and social strategy. Whether it’s a blog post, a video, or even a tweet thread, let your voice be heard. This not only builds your personal brand but also catches the eye of potential employers.
✨Tip Number 3
Tailor your approach for each opportunity. When you find a role that excites you, research the company and its culture. Use this insight to craft your pitch when you reach out or during interviews. Show them you’re not just another candidate; you’re the perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you. Plus, applying directly shows your enthusiasm and commitment to joining our team. Let’s get you on board!
We think you need these skills to ace Influencer Strategy Director
Some tips for your application 🫡
Show Your Passion for Influencer Strategy: When you're writing your application, let your enthusiasm for influencer marketing shine through. We want to see how you connect with the creator economy and how your experience aligns with our mission at Publicis Media.
Tailor Your Application: Make sure to customise your CV and cover letter for this role. Highlight your relevant experience in social strategy and cultural consultancy, and don’t forget to mention any specific campaigns or projects that showcase your skills.
Be Clear and Concise: We appreciate clarity! Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to see your key achievements and skills at a glance.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Publicis Media
✨Know Your Influencer Landscape
Before the interview, dive deep into the current influencer landscape. Familiarise yourself with key players, emerging trends, and how different platforms are evolving. This will not only show your passion for the role but also demonstrate your strategic thinking and cultural fluency.
✨Showcase Your Storytelling Skills
Prepare to share compelling stories from your past experiences that highlight your successes in influencer marketing and social strategy. Use specific examples that illustrate how you turned cultural insights into measurable brand impact, as this aligns perfectly with what they’re looking for.
✨Be Ready to Discuss ROI
Since the role focuses on driving measurable ROI through influencer strategies, come prepared with examples of how you've successfully linked creator activity to business outcomes. This will showcase your ability to think strategically and understand the financial implications of your work.
✨Engage with Cultural Insights
Stay ahead of cultural shifts and be ready to discuss how these changes can influence social and influencer strategies. Bring fresh ideas to the table about how to future-proof their approaches, showing that you’re not just reactive but proactive in your thinking.