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- Tasks: Lead influencer campaigns for iconic brands in Snacking, Petcare, and Food & Nutrition.
- Company: Join Publicis Groupe, a global leader in marketing and digital transformation.
- Benefits: Enjoy flexible working, reflection days, and great local discounts.
- Why this job: Be at the forefront of influencer marketing and drive impactful activations across Europe.
- Qualifications: Experience in influencer management and strong project management skills required.
- Other info: Work in a dynamic environment with opportunities for professional growth.
The predicted salary is between 43200 - 72000 ÂŁ per year.
Founded in 1926 by Marcel Bleustein-Blanchet, today Publicis Groupe is the second largest communications group in the world and a leader in marketing, communication, and digital business transformation. Publicis Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Present in over 100 countries, Publicis Groupe employs around 103,000 professionals.
Publicis Groupe is seeking an Influencer Activation Director to lead influencer campaign execution for a globally recognized client with a portfolio of iconic brands across Snacking, Petcare, and Food & Nutrition. This is a rare opportunity to join a bespoke, integrated agency team at the heart of our client’s marketing transformation journey. You’ll play a key role in delivering best-in‑class influencer activations across Europe — helping to future‑proof the client’s business as part of Publicis’ Power of One model, which unites media, production, data & tech, social, influencer, and commerce to create end‑to‑end PESO experiences. You’ll oversee influencer partnerships for the Pets portfolio across the UK and EU, ensuring creative excellence, flawless execution, and measurable impact.
The global team spans 70+ markets, all working with one shared vision: To build a better today, for tomorrow.
Responsibilities- Lead and manage the Influencer Talent team (three direct reports) to deliver influencer campaigns across UK and EU markets.
- Act as the primary client contact for all local influencer activations — ensuring alignment, communication, and accountability across markets.
- Oversee end‑to‑end campaign execution: briefing, talent selection, content approvals, compliance, and post‑campaign reporting.
- Maintain high‑quality standards across all influencer partnerships and ensure adherence to brand and legal guidelines.
- Partner closely with the Influencer Strategy Director and PNE Hub Lead to translate strategic objectives into effective activations.
- Coordinate with the Paid Social Hub to integrate influencer boosting strategies and optimise content performance.
- Support in the development of the PCA (Post‑Campaign Analysis) and continuous improvement of influencer programs.
- Stay ahead of creator culture and platform trends to ensure activations remain cutting‑edge and relevant.
- Build and nurture strong relationships with influencers, creators, and agencies across markets.
- Contribute to innovation workshops, best‑practice frameworks, and ongoing thought leadership within the influencer and creator space.
- Strong experience in influencer, talent, or social media management — ideally within an agency or global brand environment.
- Deep understanding of creator ecosystems, social platforms, and influencer marketing best practices.
- Proven ability to lead large‑scale activations across multiple markets.
- Strong background in talent management, negotiation, and relationship building with influencers and creators.
- Confident communicator — able to engage with senior clients, internal stakeholders, and external partners.
- Strong project management skills with high attention to detail, organisation, and quality assurance.
- Experience with influencer and content management platforms (e.g., CreatorIQ, Traackr, or Tagger) preferred.
- Passion for innovation, creativity, and the evolving influencer landscape.
- Ability to lead, inspire, and mentor a team to deliver operational excellence and professional growth.
In the UK, alongside the core benefits such as Pension, Life Assurance, Private Medical, and Income Protection Plan, we also offer:
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS - Two additional days of paid leave to step away from your usual day‑to‑day work and create time to focus on your well‑being and self‑care.
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Publicis Groupe operates a hybrid working pattern with full time employees being office‑based three days during the working week.
Influencer Activation Director employer: Publicis Media
Contact Detail:
Publicis Media Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer Activation Director
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out to influencers or professionals on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your previous influencer campaigns or any relevant projects. This is your chance to shine and demonstrate what you can bring to the table. Make sure it’s easily accessible when you’re chatting with potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its recent campaigns. Be ready to discuss how you can contribute to their goals, especially in influencer activation. Tailor your responses to show you understand their brand and audience.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search. So, hit that apply button and let’s get you on board!
We think you need these skills to ace Influencer Activation Director
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for influencer marketing shine through! We want to see how much you love the industry and what makes you tick. Share your experiences and why you’re excited about this role at Publicis Groupe.
Tailor Your CV: Make sure your CV is tailored to the Influencer Activation Director role. Highlight relevant experience in influencer management and campaign execution. We want to see how your skills align with our needs, so don’t be shy about showcasing your achievements!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us your story! Use it to explain why you’re the perfect fit for this position. Be specific about your past successes and how they relate to the responsibilities of the role. We love a good narrative!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you’re serious about joining our team at Publicis Groupe. We can’t wait to hear from you!
How to prepare for a job interview at Publicis Media
✨Know Your Influencer Landscape
Before the interview, dive deep into the current influencer trends and key players in the market. Familiarise yourself with successful campaigns, especially in the Snacking, Petcare, and Food & Nutrition sectors. This will show your passion and understanding of the industry.
✨Showcase Your Leadership Skills
Be prepared to discuss your experience in leading teams and managing influencer campaigns. Share specific examples of how you've successfully guided a team through challenges and delivered impactful results. Highlight your ability to inspire and mentor others.
✨Demonstrate Strategic Thinking
Think about how you can translate strategic objectives into effective influencer activations. Be ready to discuss your approach to aligning campaign goals with client expectations and how you measure success post-campaign.
✨Engage with Confidence
As a confident communicator, practice articulating your thoughts clearly and engagingly. Prepare to discuss how you build relationships with influencers and clients, and be ready to answer questions about your negotiation tactics and project management skills.
