At a Glance
- Tasks: Lead innovative social and influencer strategies that drive brand impact and relevance.
- Company: Join a global leader in communications with a vibrant, diverse culture.
- Benefits: Enjoy flexible working, reflection days, and comprehensive wellbeing support.
- Other info: Work anywhere in the world for up to 6 weeks a year.
- Why this job: Shape the future of influencer marketing and make a real difference for clients.
- Qualifications: 10+ years in influencer marketing with a deep understanding of Gen Z behaviours.
The predicted salary is between 80000 - 100000 £ per year.
Company Description
Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe, Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.
Overview
Publicis Groupe is a global leader in communications, positioned at every stage of the value chain – from consulting to execution – delivering marketing and digital business transformation at scale. We are seeking a culturally fluent, strategically rigorous Influencer Strategy Director to join our global influencer leadership team. This role is central to elevating the quality, effectiveness and strategic impact of social and influencer work across our agencies globally. Sitting at the intersection of social, influence, culture and connected media, this role acts as a strategic guardian and subject matter expert – shaping creator-led strategies that drive relevance, differentiation and measurable ROI for clients.
What you'll do:
- Lead best-in-class social and influencer strategy, ensuring alignment with broader brand and communications frameworks.
- Act as the strategic guardian between brand strategy, creative ambition and influencer execution.
- Elevate the quality of social and influencer work across agencies globally, setting clear standards for excellence.
- Partner with markets to upskill strategic capability and challenge outputs to be braver, sharper and culturally relevant.
- Operate as a deep subject matter expert in creators, living and breathing the creator economy across platforms and formats.
- Shape influencer strategies within a connected media ecosystem, articulating how creator activity drives ROI and business impact.
- Stay ahead of cultural, platform and behavioural shifts to future-proof influencer and social strategies.
- Lead on influencer strategy within Groupe new business pitches, shaping compelling social and creator-led growth narratives.
- Act as a trusted senior advisor to clients on cultural positioning, social behaviour and influencer effectiveness.
- Contribute to internal and external thought leadership, helping position Publicis Media as a leader in influence and culture.
What we're looking for:
- Proven experience in influencer marketing, social strategy or cultural consultancy within an agency or brand environment with over 10+ years of experience.
- Ability to work in highly matrixed organization and successful in managing teams with indirect influence.
- Deep understanding of internet culture, creators, Gen Z behaviours and emerging subcultures along with an understanding of global social and influencer ecosystems and platform dynamics.
- Strategic and creative thinker, able to turn cultural insight into measurable brand impact.
- Strong storytelling and presentation skills, with senior-level client credibility.
- Comfortable navigating fast-moving environments and evolving cultural landscapes.
- Strong leadership, project management, and communication skills.
SKILLS
- Strategic Leadership
- Creator
WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
FLEXIBLE WORKING, BANK HOLIDAY SWAP
Global Social & Influencer Strategy Director employer: Publicis Media
Publicis Media is an exceptional employer that champions a vibrant work culture, offering employees the chance to thrive in a dynamic, global environment. With a commitment to employee well-being through initiatives like Reflection Days and 24/7 support via Help@Hand, we prioritise mental health and work-life balance. Our flexible working arrangements and family-friendly policies further enhance our appeal, making us a top choice for those seeking meaningful and rewarding careers in the ever-evolving landscape of media and influencer strategy.
StudySmarter Expert Advice🤫
We think this is how you could land Global Social & Influencer Strategy Director
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge of influencer marketing and social strategy. Whether it’s a blog post, a video, or even a tweet, let your voice be heard. This can catch the eye of potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their approach to influencer strategies and come ready with ideas on how you can elevate their game. This shows you’re not just interested in any job, but specifically in them!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search. Let’s get you that dream role together!
We think you need these skills to ace Global Social & Influencer Strategy Director
Some tips for your application 🫡
Show Your Passion for Influencer Strategy:When you're writing your application, let your enthusiasm for influencer marketing shine through. We want to see how you connect with the creator economy and how you can bring that energy to our team.
Tailor Your Experience:Make sure to highlight your relevant experience in social strategy and influencer marketing. We’re looking for someone who can demonstrate their understanding of internet culture and Gen Z behaviours, so don’t hold back on those examples!
Be Clear and Concise:While we love a good story, keep your application focused and to the point. Use clear language to convey your ideas and experiences, making it easy for us to see why you’d be a great fit for the role.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity with Publicis Media!
How to prepare for a job interview at Publicis Media
✨Know Your Influencers
Before the interview, dive deep into the latest trends in influencer marketing and social media. Familiarise yourself with key players in the creator economy and be ready to discuss how they can impact brand strategies. This shows you’re not just knowledgeable but also passionate about the field.
✨Showcase Your Strategic Thinking
Prepare to share specific examples of how you've turned cultural insights into successful campaigns. Think about measurable outcomes and ROI you've achieved in past roles. This will demonstrate your ability to think strategically and creatively, which is crucial for the role.
✨Cultural Fluency is Key
Brush up on current cultural trends and Gen Z behaviours. Be prepared to discuss how these insights can shape influencer strategies. Showing that you understand the nuances of different cultures and subcultures will set you apart as a candidate who can elevate the agency's work.
✨Engage with Storytelling
Practice your storytelling skills! You’ll need to present your ideas clearly and compellingly. Think about how you can weave narratives around your experiences and insights, making them relatable and impactful for the interviewers. Strong presentation skills are essential for this role.
