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- Tasks: Lead innovative media strategies for Samsung, driving growth through digital channels.
- Company: Join Starcom, a global leader in communications planning and media with a supportive culture.
- Benefits: Enjoy flexible working, reflection days, and family-friendly policies.
- Why this job: Make a real impact in digital marketing while shaping the future of performance media.
- Qualifications: 5+ years in digital media leadership with expertise in performance marketing.
- Other info: Be part of a dynamic team that values innovation and personal development.
The predicted salary is between 43200 - 72000 £ per year.
Company Description: With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, P&O Ferries, Primark, Samsung, Stellantis, and Visa.
Overview: We are seeking a strategic and results-oriented Global Performance Business Director to lead our Samsung media account, driving significant growth and innovation through Search, Performance Max (PMax), the Google ecosystem, and the broader digital landscape. This pivotal leadership role demands a visionary thinker, an inspirational leader, and a technical expert capable of translating complex data into impactful, strategic action. You will be the driving force behind performance excellence, working closely with senior leadership within Samsung and across our internal teams.
Responsibilities:
- Strategic Vision & Leadership: Develop and implement holistic, full-funnel performance media strategies across Search, PMax, YouTube, Programmatic, Social, and E-commerce, aligned with Samsung's global business objectives.
- Client Partnership: Cultivate and maintain strong relationships with senior clients in South Korea, the US, and European markets, acting as a trusted advisor and ensuring alignment between media strategies and business outcomes.
- Team Management & Development: Lead and mentor a high-performing, London-based team of Search Strategy and Insights specialists, fostering a culture of innovation, collaboration, and continuous improvement.
- AI Innovation & Adoption: Champion the adoption of AI-powered solutions across media planning, creative testing, optimization, and reporting, driving automation and enhancing campaign performance.
- Channel Expertise & Technical Oversight: Provide strategic guidance and oversight for Google Ads, SA360, Performance Max, YouTube, DV360, and Meta, while maintaining a working knowledge of TikTok, programmatic DSPs, and emerging platforms.
- Data-Driven Storytelling & Communication: Distill complex data sets into clear, compelling narratives and actionable insights for senior stakeholders.
- Thought Leadership & Innovation: Serve as a thought leader within the agency and the industry, contributing to knowledge-sharing, best practice development, and the advancement of performance media strategies.
- Financial Oversight: Manage budgets and ensure efficient resource allocation across campaigns, maximizing ROI and achieving business targets.
Qualifications:
- Significant experience in digital media and performance marketing, with 5+ years in leadership roles managing large accounts and teams.
- Deep expertise in Search, PMax, SA360, DV360, YouTube, and strong proficiency across Meta, Programmatic DSPs, and e-commerce platforms.
- Proven track record of developing and executing successful performance media strategies that drive significant business growth.
- Exceptional communication, presentation, and storytelling skills, with the ability to influence and persuade senior stakeholders.
- Strong understanding of ad tech, analytics, and measurement tools (GA4, CM360, attribution models).
- Experience leading and mentoring high-performing teams, fostering innovation, and driving AI-powered performance solutions.
- Experience managing large budgets and delivering against revenue and profitability targets.
- Demonstrated ability to build and maintain strong client relationships.
Benefits:
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level.
- FAMILY FRIENDLY POLICIES - We provide 26 weeks of full pay for maternity, adoption, surrogacy, and shared parental leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF - You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS including membership discounts with local restaurants and retailers.
Publicis Groupe operates a hybrid working pattern with full-time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process.
Global Performance Business Director employer: Publicis Media
Contact Detail:
Publicis Media Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Performance Business Director
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Show them you’re not just another candidate; you’re genuinely interested in their mission and values.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with the role. Keep it concise but impactful – think of it as your personal brand statement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Global Performance Business Director
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Global Performance Business Director role. Highlight your experience in digital media and performance marketing, especially with big accounts like Samsung. We want to see how your skills align with our needs!
Showcase Your Leadership Skills: Since this role involves leading a high-performing team, don’t forget to share examples of how you've successfully managed teams in the past. We love seeing how you’ve fostered innovation and collaboration, so let us know about your mentoring experiences!
Be Data-Driven: We’re all about data at Starcom! When you write your application, include specific examples of how you’ve used data to drive performance and make strategic decisions. This will show us that you can translate complex data into actionable insights.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people. Plus, it shows us you’re serious about joining our amazing team at Starcom!
How to prepare for a job interview at Publicis Media
✨Know Your Stuff
Make sure you’re well-versed in the latest trends and technologies in digital media, especially around Search, PMax, and the Google ecosystem. Brush up on your knowledge of AI-powered solutions and how they can enhance campaign performance, as this will show your technical expertise.
✨Showcase Your Leadership Skills
Prepare to discuss your experience in leading teams and managing large accounts. Think of specific examples where you’ve fostered innovation or mentored team members. This role is all about strategic vision and leadership, so be ready to demonstrate how you can inspire and guide a high-performing team.
✨Build Client Relationships
Since this position involves cultivating strong relationships with senior clients, come prepared with examples of how you've successfully partnered with clients in the past. Highlight your communication skills and ability to present strategic recommendations effectively.
✨Data Storytelling is Key
Practice distilling complex data into clear narratives. You might be asked to present findings or insights during the interview, so having a few impactful stories ready will help you shine. Use visuals if possible, as this aligns with the role's focus on high-impact presentations.
