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- Tasks: Lead influencer campaigns for iconic brands in Snacking, Petcare, and Food & Nutrition.
- Company: Join Publicis Groupe, a leader in marketing transformation and innovation.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Why this job: Shape the future of influencer marketing and make a real impact across Europe.
- Qualifications: Experience in influencer management and strong communication skills required.
- Other info: Dynamic team with a focus on creativity and cutting-edge trends.
The predicted salary is between 48000 - 72000 £ per year.
Publicis Groupe is seeking an Influencer Marketing Activation Director to lead influencer campaign execution for a globally recognized client with a portfolio of iconic brands across Snacking, Petcare, and Food & Nutrition. This is a rare opportunity to join a bespoke, integrated agency team at the heart of our client’s marketing transformation journey. You’ll play a key role in delivering best-in-class influencer activations across Europe — helping to future-proof the client’s business as part of Publicis’ Power of One model, which unites media, production, data & tech, social, influencer, and commerce to create end-to-end PESO experiences. You’ll oversee influencer partnerships for the Pets portfolio across the UK and EU, ensuring creative excellence, flawless execution, and measurable impact. The global team spans 70+ markets, all working with one shared vision: To build a better today, for tomorrow.
Responsibilities
- Lead and manage the Influencer Talent team (three direct reports) to deliver influencer campaigns across UK and EU markets.
- Act as the primary client contact for all local influencer activations — ensuring alignment, communication, and accountability across markets.
- Oversee end-to-end campaign execution: briefing, talent selection, content approvals, compliance, and post-campaign reporting.
- Maintain high-quality standards across all influencer partnerships and ensure adherence to brand and legal guidelines.
Strategy & Collaboration
- Partner closely with the Influencer Strategy Director and PNE Hub Lead to translate strategic objectives into effective activations.
- Coordinate with the Paid Social Hub to integrate influencer boosting strategies and optimize content performance.
- Support in the development of the PCA (Post-Campaign Analysis) and continuous improvement of influencer programs.
Innovation & Industry Leadership
- Stay ahead of creator culture and platform trends to ensure activations remain cutting-edge and relevant.
- Build and nurture strong relationships with influencers, creators, and agencies across markets.
- Contribute to innovation workshops, best-practice frameworks, and ongoing thought leadership within the influencer and creator space.
Qualifications
- Strong experience in influencer, talent, or social media management — ideally within an agency or global brand environment.
- Deep understanding of creator ecosystems, social platforms, and influencer marketing best practices.
- Proven ability to lead large-scale activations across multiple markets.
- Strong background in talent management, negotiation, and relationship building with influencers and creators.
- Confident communicator — able to engage with senior clients, internal stakeholders, and external partners.
- Strong project management skills with high attention to detail, organization, and quality assurance.
- Experience with influencer and content management platforms (e.g., CreatorIQ, Traackr, or Tagger) preferred.
- Passion for innovation, creativity, and the evolving influencer landscape.
- Ability to lead, inspire, and mentor a team to deliver operational excellence and professional growth.
Influencer Activation Director in City of London employer: Publicis Media
Contact Detail:
Publicis Media Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer Activation Director in City of London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the influencer marketing space. Attend industry events, join relevant online groups, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past influencer campaigns or any relevant projects. This is your chance to demonstrate your creativity and strategic thinking. Make sure to highlight measurable results to impress potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its recent influencer activations. Be ready to discuss how you can contribute to their goals and bring fresh ideas to the table. Tailor your responses to show you understand their brand and audience.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got some fantastic opportunities waiting for you. Plus, it’s a great way to ensure your application gets seen by the right people. Let’s get you that dream job in influencer marketing!
We think you need these skills to ace Influencer Activation Director in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Influencer Activation Director role. Highlight your experience in influencer marketing and any relevant projects you've led. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about influencer marketing and how you can contribute to our team. Be genuine and let your personality come through – we love that!
Showcase Your Achievements: When detailing your past experiences, focus on measurable achievements. Did you increase engagement rates or successfully manage a large-scale campaign? Numbers speak volumes, so don’t shy away from sharing them with us!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy – just follow the prompts!
How to prepare for a job interview at Publicis Media
✨Know Your Influencer Landscape
Before the interview, dive deep into the current influencer marketing trends and key players in the industry. Familiarise yourself with successful campaigns, especially those related to snacking, pet care, and food & nutrition. This will show your passion and understanding of the market.
✨Showcase Your Leadership Skills
Be prepared to discuss your experience in leading teams and managing influencer campaigns. Share specific examples where you successfully guided a team through a challenging project or campaign. Highlight your ability to inspire and mentor others, as this role requires strong leadership.
✨Demonstrate Strategic Thinking
Think about how you would translate strategic objectives into effective influencer activations. Prepare to discuss your approach to integrating influencer strategies with paid social efforts. This will demonstrate your ability to think critically and strategically, which is crucial for the role.
✨Prepare Questions for Them
Interviews are a two-way street! Prepare insightful questions about their current influencer strategies, team dynamics, and future goals. This not only shows your interest in the role but also helps you gauge if the company aligns with your career aspirations.
