b Overview /b p In this role you drive adtech and data integration strategies for clients, collaborating with Strategy, Activation and Operations teams to implement data-driven solutions. You will consult on partner/vendor selections, manage data technology deployments, and translate technical concepts for non-technical stakeholders. Your work shapes audience insights, activation frameworks, and measurable outcomes. This is a data-forward, cross-functional leadership role within a culture that values diverse perspectives and innovative use of data. /p b Pay / Benefits /b ul li Pension /li li Life Assurance /li li Private Medical cover /li li Reflection Days /li li Shared Parental Leave /li li Inclusive Benefits (as showcased on Publicis Career Page) /li /ul b Responsibilities /b ul li Manage data strategy and communicate recommendations to clients using a consultative approach /li li Oversee relationships with identity resolution platforms, CDPs, and other AdTech solutions and drive deployment/activation /li li Partner with programmatic and media investment teams to support campaign activation and advanced data use cases /li li Author or edit media documents (POVs, RFPs, plans, client memos) and ensure timely delivery /li li Share audience insights to inform strategic planning and impact business needs /li li Educate clients and internal teams on data capabilities and opportunities /li li Support client relationship management and risk mitigation for day-to-day activities /li li Mentor and onboard team members to ensure readiness and quality /li /ul b Key requirements /b ul li 5+ years in digital advertising in a client-services role /li li 2+ years managing direct reports /li li Deep technical knowledge of ad/marketing technology including ad servers, rich media, dynamic creative, OBA, ad verification, CDPs, identity solutions, DSPs /li li Strong project management and delegation skills /li li Expert understanding of CDPs (e.g., Salesforce, Adobe, Treasure Data) and identity solution tools (e.g., Epsilon, Lives ramp, Neustar) /li li Knowledge of data flow within the adtech/martech ecosystem /li /ul ul li Strong communication and ability to explain technical concepts in simple terms /li li Consultative mindset with client-focused thinking /li li Attention to detail and proactive problem-solving /li li Identity resolution platforms /li li CDPs (Salesforce, Adobe, Treasure Data) /li li Ad servers, DSPs, OBA /li /ul
Associate Director, Audience Strategy & Enablement employer: Publicis Media
At Publicis Health, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. As the Head of Data Strategy & Data Management, you will have the opportunity to lead transformative data initiatives within the healthcare sector, supported by comprehensive benefits including private medical care and reflection days. Our commitment to employee growth is evident through our inclusive environment and diverse career development opportunities, making Publicis Health UK a truly rewarding place to advance your career.
