At a Glance
- Tasks: Lead epic influencer campaigns and collaborate with top brands to create bold content.
- Company: Join Starcom, a global leader in communications with a vibrant and supportive culture.
- Benefits: Enjoy flexible working, wellness days, and fantastic local discounts.
- Other info: Be part of a dynamic team that values creativity and continuous improvement.
- Why this job: Make a real impact in the influencer marketing space while developing your career.
- Qualifications: Experience in managing influencer campaigns and strong stakeholder management skills.
The predicted salary is between 50000 - 65000 £ per year.
With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward.
Our Publicis Media Content team is on the lookout for an Influencer Marketing Director to lead epic creator campaigns for some of our biggest brands. If you love big ideas, bold creators, and brilliant results, this one’s for you!
Reporting into the Influencer Marketing Business Director, you will manage strategy, planning and development of multiple influencer campaigns and programs across a range of UK and global clients. You will also support the Business Director in developing the influencer marketing department across product and proposition, enhancing our marketing & sales collateral for internal teams and clients.
Responsibilities:- Lead the strategy, planning, and delivery of influencer marketing campaigns from brief through to activation and reporting.
- Integrate influencer activity into wider content, media, and digital strategies in collaboration with cross-functional teams.
- Oversee campaign execution to ensure delivery on time, within budget, and to a high standard.
- Build and lead project teams, promoting a test-and-learn culture and continuous improvement in creative and execution.
- Manage talent strategy, ensuring fair negotiation, duty of care, and diverse, representative creator selection.
- Improve operational efficiency through use of in-house platforms, automation, and emerging technologies.
- Support new business by developing influencer strategies, contributing to pitches, and identifying growth opportunities.
- Maximise revenue across existing clients and help develop new revenue streams.
- Support departmental growth through product development, marketing initiatives, and industry partnerships.
- Build strong relationships with clients, partners, creators, and internal stakeholders to drive retention and growth.
- Line manage and develop junior team members, providing coaching, feedback, and career development support.
- Act as an ambassador for the agency within the creator and talent community.
- Proven experience managing end-to-end influencer marketing campaigns across multiple platforms and clients.
- Strong understanding of creator ecosystems, talent partnerships, and influencer negotiation and contracting.
- Experience working within an agency environment and managing multiple projects simultaneously.
- Ability to develop strategic, insight-led influencer approaches aligned to wider media and content strategies.
- Strong stakeholder management skills, with experience working cross-functionally and directly with clients.
- Experience managing and developing junior team members (or readiness to step into a leadership role).
- Highly organised, commercially minded, and comfortable working in a fast-paced, deadline-driven environment.
Starcom has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level.
- Access to remote GPs, mental health support and CBT.
- Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us! Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness.
Account Director - Influencer employer: Publicis Media
Starcom is an exceptional employer that prioritises the well-being and growth of its employees, offering a vibrant work culture that celebrates diversity and innovation. With unique benefits such as the 'WORK YOUR WORLD' programme, Reflection Days for personal well-being, and generous family-friendly policies, employees are empowered to thrive both personally and professionally. Located in a dynamic environment, Starcom fosters collaboration and creativity, making it a fantastic place for those looking to make a meaningful impact in the influencer marketing space.
StudySmarter Expert Advice🤫
We think this is how you could land Account Director - Influencer
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your personality! When you get the chance to meet potential employers, whether it’s in an interview or a casual chat, let your passion for influencer marketing shine through. Be authentic and share your ideas – they want to see the real you!
✨Tip Number 3
Prepare for those tricky questions! Research common interview questions for Account Directors and think about how your experience aligns with what they’re looking for. Practise your answers so you can deliver them confidently when it counts.
✨Tip Number 4
Don’t forget to follow up! After an interview, shoot a quick thank-you email to express your appreciation for the opportunity. It’s a great way to keep yourself top of mind and show that you’re genuinely interested in the role.
We think you need these skills to ace Account Director - Influencer
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for influencer marketing shine through! We want to see how much you love big ideas and bold creators, so don’t hold back on sharing your passion.
Tailor Your Experience:Make sure to highlight your relevant experience managing influencer campaigns. We’re looking for someone who can integrate these activities into wider strategies, so be specific about your past successes and how they relate to the role.
Be Clear and Concise:Keep your application clear and to the point. We appreciate a well-structured application that gets straight to the good stuff. Use bullet points if it helps to make your achievements stand out!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Publicis Media
✨Know Your Influencers
Before the interview, dive deep into the influencer marketing landscape. Familiarise yourself with key players, trends, and successful campaigns. This will not only show your passion for the role but also demonstrate your understanding of how to integrate influencer strategies into broader marketing plans.
✨Showcase Your Leadership Skills
As an Account Director, you'll be expected to lead teams and manage projects. Prepare examples of how you've successfully led campaigns or teams in the past. Highlight your ability to foster a test-and-learn culture and how you’ve supported junior team members in their development.
✨Be Ready to Discuss Strategy
Expect questions about your strategic approach to influencer marketing. Think about how you would develop insight-led strategies that align with client goals. Be prepared to discuss specific examples where your strategic thinking led to successful outcomes.
✨Engage with Their Culture
Starcom prides itself on its people-centric culture. Research their values and think about how your personal values align with theirs. During the interview, express your enthusiasm for their commitment to diversity and inclusion, and share how you can contribute to their supportive environment.
