Strategy Associate Director (12m FTC)

Publicis Imagine is a bespoke team dedicated to Disney with one purpose in mind – to be Disney’s most valuable partner in creating the next era of entertainment. This newly built organisation will sit under the umbrella of Publicis Media, tapping into all areas of Publicis Groupe capability, including our newest acquisition, Epsilon. We will be dedicated to Disney’s four lines of business: Disney+, Studios, Media networks, Disneyland Parks and Walt Disney World.

The Publicis Imagine team has been designed to be simple, agile and connected, with access to the latest innovations in media to accelerate Disney’s growth around the world. Data is at the core of Publicis Imagine’s offering. Our data ecosystem, supercharged by Epsilon, will be the end-to-end platform focused on driving growth. We do this by uncovering data-driven insights that inform marketing, creative messaging and media decisions.

We will look to connect all aspects of Disney’s business to unlock growth with each of their consumers from any line of business. Publicis Imagine will be active across the globe, with the hub for EMEA based here at White City in London. We are Disney fanatics and have created a unique UK and EMEA hybrid team to deliver not only excellence in market, but also be the guiding light for the region when it comes to planning.

We have brought together talent from all areas of our business, client leadership, strategy, planning, data science, content, insights and execution in agile squads that will deliver for Disney’s business. We are excited to be building something brand new here at Publicis and want to come on this journey with us.

Our Commitment

Publicis Imagine is committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from individuals, regardless of their background.

THE CLIENT

Publicis Imagine is our “Power of One” solution for Disney, a custom-built team created with one purpose in mind – to be Disney’s most valuable partner in creating the next era of entertainment. Like Disney, we are organised under two pillars: Disney Entertainment (Disney+, Studios, Networks) and Disney Experiences (Parks and Cruises, Consumer Products and Games). Our London-based EMEA & UK team comprises c. 100 people, who are dedicated to Disney’s business, and supported by local teams in 27 markets across the EMEA region.

THE ROLE

Publicis Media is actively seeking an Associate Director as a maternity cover/12 month FTC to work across one of our most exciting clients, Disney, across Experiences UK & EMEA (Parks and Cruises more specifically). Reporting into one Business Director you will work across the media output for Disney Parks and Cruises in the UK and EMEA markets.

Responsibilities

• Support the Business Lead in the day-to-day tasks for Planning & Account Management.
• Help project manage and collaborate closely with Investment, Audience & Insights, Offline and Digital teams to plan and activate campaigns both in the UK and across EMEA.
• Supervise and direct the team pulling together competitive analysis and reporting, using data to fuel insights and recommendations for the client.
• Manage the team in using research tools to help support in strategic campaign responses across EMEA.
• Work with your Manager, Snr Exec and Execs taking client briefs, creating, and reviewing plans, as well as presenting back to clients.
• Ensuring accurate and timely delivery of projects including Media Guidelines, Monthly Reports, Demand reports, and any ad-hoc requests.
• Be an excellent storyteller; shape strong responses and confidently present to key Disney stakeholders.
• Be an active participant in helping build the Publicis Imagine team and culture, contribute back to the agency via broader Publicis Media participation – present in planners meetings, sharing knowledge, etc.

Qualifications

• Experience in a media agency, either in a local market planning role or regional/EMEA roles.
• Strong UK cross-channel media planning background with focus on AV, TV and digital.
• Collaborative mindset and approach.
• Enthusiastic, energetic, able to work in a fast-paced environment and juggle multiple projects and tasks at once.
• Confident presenting to both internal staff & clients.
• Have a strong opinion, bring new ideas to the table and make an impact on our business.
• Strong media planning skills required.
• Excellent 360 communication skills; a clear communicator who can build strong internal and external relationships.
• Critical thinker; someone who is not afraid to challenge assumptions.
• Excellent storyteller; shape strong data driven responses.
• Confident presenter; be able to clearly and concisely present responses to key Disney stakeholders.
• Strong Excel and PPT skills required.
• Effective line manager who has the ability to nurture and develop the team.

Additional Information

Publicis Imagine has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS - 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES - We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF - You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS - This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us! Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).