At a Glance
- Tasks: Lead strategies to enhance brand visibility in retail and marketplace environments.
- Company: Join a global leader in communication and digital transformation.
- Benefits: Enjoy competitive benefits, including pension, medical cover, and flexible work policies.
- Other info: Be part of an inclusive team that values diversity and personal growth.
- Why this job: Make a real impact on how consumers discover products in the digital marketplace.
- Qualifications: Experience in retail media, ecommerce, or marketplace management is essential.
The predicted salary is between 60000 - 80000 £ per year.
Publicis Groupe is a global leader in communication.
The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation.
Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalization at scale.
The Groupe relies on expertise concentrated within four main activities: Communication, Media, Data, and Technology.
Through a unified and fluid organization, its clients have facilitated access to all its expertise in every market.
Present in over 100 countries, Publicis Groupe employs around 80,000 professionals.
Our clients compete in the platform world, a horizontal marketplace between creators and consumers, between speakers and listeners, between buyers and sellers.
To thrive and unlock growth in the platform world, companies must continue to innovate their products, services, and business models.
The Role
As our Commerce & Retail Strategy Director, you will be strengthening brand and product discoverability across retail, commerce, marketplace, and retail media environments - where consumer decisions are made and where AI systems may source or validate product information.
This role is first and foremost a commerce and retail media position.
We are looking for practitioners with strong experience across retail media, marketplaces, digital shelf, retailer search, ecommerce activation, shopper marketing, or omnichannel commerce.
Experience with GEO/AEO or AI-driven discovery is advantageous but not required, as this capability can be developed on the job.
- Core Responsibilities
- Identify commerce and retail environments most relevant to each segment, including retailer. com, marketplaces, retail media networks, and product detail page ecosystems.
- Evaluate how product content, retail taxonomy, reviews, availability, ratings, and merchandising may influence search, AI answer visibility, and consumer conversion.
- Partner with commerce, retail media, SEO, and brand teams to recommend practical changes that improve product discoverability and downstream performance.
- Translate GEO/AEO needs into commerce actions, such as improved PDP content, structured product information, retailer search optimization, marketplace presence, and retail media alignment.
- Identify where teams have control versus where retailer or partner coordination is required.
- Support activation planning across top priority retailers and marketplaces.
- Help connect AI/search visibility learnings to commerce performance and retail media planning.
- Develop retailer-specific strategies across retailer search, digital shelf, retail media and marketplace environments, ensuring brands are discoverable and conversion-ready where consumers shop.
- Partner with retail media, ecommerce, category management and shopper marketing teams to drive execution across key retail partners and commerce channels.
- Required Experience
- Demonstrated experience in commerce, retail media, ecommerce, digital shelf, marketplace management, shopper marketing or omnichannel activation.
- Hands-on experience working with retailer ecosystems, retail media networks, retailer search, marketplace platforms, ecommerce activation or digital shelf optimisation.
- Understanding of retailer search, PDP optimization, marketplace content, retail media activation, and conversion drivers.
- Ability to work across brands, retail partners, and internal commerce/media teams.
- Experience with platforms such as Amazon, Walmart, Target, Kroger, Instacart, Chewy, Pet Smart, or similar preferred.
- Comfortable translating strategic AEO/GEO needs into practical commerce activation steps.
- Experience within FMCG/CPG, retail, consumer health, consumer electronics, petcare, lifestyle or similar consumer-focused categories strongly preferred.
- Experience with Amazon, retailer. com environments, retail media networks and digital shelf content optimisation is highly desirable.
- Candidates whose experience is primarily focused on SEO, GEO, content strategy or organic search should also be able to demonstrate meaningful hands-on commerce, retail media, marketplace or retailer search experience..
Publicis Media offers a wide range of benefits to support our employees.
Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave.
You’ll also have access to a range of additional initiatives.
📖 Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
Publicis Groupe works primarily from the office or our clients' office four days per week.
Publicis Media , we are proud to be an equal opportunities employer.
We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.
We are committed to providing a fair, accessible, and inclusive recruitment process.
If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know.
We’ll work with you to ensure the process works for you.
Sharing this information will never impact your application.
Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.
Commerce, Retail Media & Marketplace Strategy Director (6-Month FTC) in Slough employer: Publicis Groupe
Publicis Groupe is an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration in the heart of Greater London. With a strong focus on employee growth, we provide comprehensive benefits such as Pension, Life Assurance, and Private Medical cover, ensuring our team feels valued and supported. Join us to lead innovative strategies for renowned brands like Disney, while enjoying a workplace that champions inclusivity and professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Commerce, Retail Media & Marketplace Strategy Director (6-Month FTC) in Slough
✨Get to Know the E-commerce Scene
Dive into online communities where e-commerce enthusiasts hang out, like e-commerce Facebook groups or Reddit forums. You'll get the scoop on job openings and trends that are crucial for landing temporary roles.
✨Attend E-commerce Events and Job Fairs
Keep an eye out for local e-commerce networking events and job fairs. These are golden opportunities to meet hiring managers in person, and you can really showcase your enthusiasm and skills face-to-face.
✨Leverage Seasonal Opportunities
With temporary roles, there's a lot of seasonal hiring in e-commerce, especially around Black Friday and Christmas. Make sure you're applying during these peak times and check if Publicis Groupe is gearing up for the holiday rush.
✨Get Your Hands Dirty on Platforms
Familiarise yourself with popular e-commerce platforms like Shopify or WooCommerce and maybe even create a little project of your own. Showing practical knowledge will impress potential employers like Publicis Groupe and demonstrate your commitment to the field.
We think you need these skills to ace Commerce, Retail Media & Marketplace Strategy Director (6-Month FTC) in Slough
Some tips for your application 🫡
Show Off Your E-commerce Savvy:For a role in e-commerce like Commerce, Retail Media & Marketplace Strategy Director (6-Month FTC) at Publicis Groupe, really highlight any experience you have with online retail platforms. Have you worked with Shopify, WooCommerce, or Amazon? Mention these specifics in your CV to show you understand the landscape and the tools of the trade.
Data Skills are a Winner:E-commerce thrives on data. If you've got experience analysing customer behaviour or tracking sales metrics, make sure to weave that into your application. Include any relevant certifications or courses that show your skills in data analysis – this could set you apart!
Catch Their Attention in Your Cover Letter:Since this is a temporary role, your motivation is key. Use your cover letter to convey your enthusiasm for the e-commerce industry and your eagerness to contribute quickly. Let them know how you can hit the ground running – they’ll appreciate your proactiveness!
Keep it Concise and Relevant:Temporary positions often move fast, so keep your CV and cover letter clear and to the point. Focus on the experiences that most directly relate to Commerce, Retail Media & Marketplace Strategy Director (6-Month FTC) at Publicis Groupe. A tight, well-structured application shows you value their time and makes a good impression right off the bat!
How to prepare for a job interview at Publicis Groupe
✨Show Off Your E-Commerce Know-How
Don't just tell them you're familiar with e-commerce; bring concrete examples! Talk about specific platforms like Shopify or WooCommerce that you've used, or any success stories from past projects. They'll love hearing about how you've navigated challenges or optimised sales strategies.
✨Be Ready for Real-Time Problem Solving
Expect questions that put you in the hot seat regarding customer experience scenarios or inventory management. They might ask you how you would handle a sudden stock shortage or a spike in demand. Practice thinking on your feet so you can show off your problem-solving chops!
✨Demonstrate Your Flexibility and Adaptability
Since this is a temporary role, it's all about being quick on the uptake. Highlight experiences where you've had to learn on the job or adapt to new systems quickly. They’ll want to see that you can hit the ground running without needing too much hand-holding.
✨Keep Your Digital Toolkit Sharp
Familiarise yourself with the latest e-commerce tools and trends, like SEO practices for online stores or analytics tools like Google Analytics. If you have experience with A/B testing or managing online promotions, be ready to talk about it. This kind of knowledge will set you apart from other candidates!
