At a Glance
- Tasks: Lead strategies to boost brand visibility in retail and marketplace environments.
- Company: Join a global leader in communication and digital transformation.
- Benefits: Enjoy competitive benefits, including pension, medical cover, and flexible work options.
- Other info: Be part of an inclusive culture that values diversity and personal growth.
- Why this job: Make a real impact in the evolving world of commerce and retail media.
- Qualifications: Experience in commerce, retail media, and marketplace strategies is essential.
The predicted salary is between 75600 - 92400 £ per year.
Publicis Groupe is a global leader in communication.
The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation.
Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalization at scale.
The Groupe relies on expertise concentrated within four main activities: Communication, Media, Data, and Technology.
Through a unified and fluid organization, its clients have facilitated access to all its expertise in every market.
Present in over 100 countries, Publicis Groupe employs around 80,000 professionals.
Our clients compete in the platform world, a horizontal marketplace between creators and consumers, between speakers and listeners, between buyers and sellers.
To thrive and unlock growth in the platform world, companies must continue to innovate their products, services, and business models.
The Role
As our Commerce & Retail Media Strategy Director, you will be responsible for strengthening brand and product discoverability across retail, marketplace and retail media environments, helping clients win where consumers search, browse, evaluate and purchase products.
This role is first and foremost a Commerce, Retail Media and Retail Search position.
We are looking for practitioners with hands-on experience across retailer ecosystems, marketplaces, retail media networks, digital shelf optimisation and retailer search.
Experience with AEO/GEO or AI-driven discovery is beneficial, but proven commerce and retailer search expertise is the primary requirement.
- Core Responsibilities
- Identify commerce and retail environments most relevant to each category, including retailer. com, marketplaces, retail media networks and product detail page ecosystems.
- Evaluate how product content, taxonomy, ratings, reviews, availability, pricing and merchandising influence discoverability, conversion and retailer search performance.
- Develop retailer-specific strategies across retailer search, digital shelf and retail media environments to improve product visibility and conversion.
- Partner with commerce, retail media, shopper marketing, SEO and brand teams to recommend practical actions that improve discoverability and downstream commercial performance.
- Translate emerging AEO/GEO and AI-discovery trends into commerce actions, including PDP optimisation, structured product content, retailer search optimisation and marketplace activation.
- Identify where teams have direct control versus where retailer or partner coordination is required.
- Support activation planning across priority retailers, marketplaces and retail media platforms.
- Help connect retail search, AI visibility and discoverability learnings to commerce performance and retail media planning.
- Partner with retail media, ecommerce, category management and shopper marketing teams to drive execution across key retail partners and commerce channels.
- Required Experience
- Strong commerce, retail media, retailer search, marketplace or digital shelf experience.
- Hands-on experience with retailer. com search environments, including Amazon, Walmart, Target, Instacart, Kroger, Chewy, Pet Smart or similar retailer ecosystems.
- Experience optimising discoverability within retailer search environments, including search ranking factors, PDP optimisation, content quality, taxonomy, ratings & reviews, availability and conversion drivers.
- Familiarity with retail search and AI-assisted shopping tools such as Amazon Rufus/Alexa, Walmart Sparky, Amazon Search Query Performance, Amazon Brand Analytics, Walmart Search Insights and similar retailer ecosystem tools
- Experience working across brands, retail partners and internal commerce, shopper marketing and retail media teams.
- Experience within FMCG/CPG, retail, consumer health, consumer electronics, petcare, lifestyle or similar consumer-facing categories strongly preferred.
- Comfortable translating emerging AEO/GEO and AI-discovery trends into practical commerce, retail search and retail media opportunities.
- Experience managing or influencing retailer search, marketplace, digital shelf or retail media strategies at scale preferred.
- Candidates whose experience is primarily focused on SEO, GEO, content strategy or organic search should also be able to demonstrate meaningful hands-on commerce, retail media, retailer search or marketplace experience.
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Publicis Media offers a wide range of benefits to support our employees.
Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave.
You’ll also have access to a range of additional initiatives.
📖 Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
Publicis Groupe works primarily from the office or our clients' office four days per week.
Publicis Media , we are proud to be an equal opportunities employer.
We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.
We are committed to providing a fair, accessible, and inclusive recruitment process.
If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know.
We’ll work with you to ensure the process works for you.
Sharing this information will never impact your application.
Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.
Commerce, Retail Media and Marketplace Strategy Director (6-Month FTC) in Slough employer: Publicis Groupe
Publicis Groupe is an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration in the heart of Greater London. With a strong focus on employee growth, we provide comprehensive benefits such as Pension, Life Assurance, and Private Medical cover, ensuring our team feels valued and supported. Join us to lead innovative strategies for renowned brands like Disney, while enjoying a workplace that champions inclusivity and professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Commerce, Retail Media and Marketplace Strategy Director (6-Month FTC) in Slough
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
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We think you need these skills to ace Commerce, Retail Media and Marketplace Strategy Director (6-Month FTC) in Slough
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Publicis Groupe from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Publicis Groupe specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Publicis Groupe
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Publicis Groupe, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Publicis Groupe you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Publicis Groupe that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Publicis Groupe, so think on your feet and don't hesitate to showcase your creativity!
