Senior Manager, AdTech/MarTech

Company description

OVERVIEW
Publicis Groupe is one of the world’s largest communications holding companies, present in over 110 countries and employing about 100,000 professionals.. The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation.
HELPING OUR CLIENTS UNLOCK GROWTH IN THE PLATFORM WORLD
Our clients compete in the platform world, a horizontal marketplace between creators and consumers, between speakers and listeners, between buyers and sellers. To thrive in the platform world, companies must continue to innovate their products and business models. Four imperatives (1. Real Identity, 2. Dynamic, Diverse and Disruptive Creativity 3., Smart Media and 4. Direct Relationships) via our suite of world-class agencies, are necessary for modern brands to win in the platform world. At Publicis Groupe, we’ve invested in capabilities across these four imperatives our clients need to unlock growth. As the only one who can architect, build and orchestrate end to end solutions, not only do we have a proven record of building bespoke models for clients and leading expertise across all major industry categories, we are able to offer our talents more opportunities to grow and benefit from a richer learning experience. We call this Power of One. Powered by a 100,000-strong network via Marcel, our AI-based platform, we are also able to provide our clients and talents instant access to resource, knowledge for any need, any time, in any market.
THE SPIRIT OF VIVA LA DIFFERENCE
Viva La Difference is deeply rooted in everything we do. It has always been in our DNA. From the birth of Publicis, 94 years ago, when Marcel Bleustein-Blanchet, our founder, invented French advertising. Viva La Difference expresses how we value and respect each individual and recognize what makes us distinctive. This is the charge that inspires our teams to celebrate the differences in identity, background, culture, and experience of all of us. It is how we behave with each other and our clients, and it is deeply rooted throughout our work, to elevate and bring to life our differences throughout the platform world.

Overview

Shape the Future of Ad Tech with Publicis Media

About the Role:

We’re looking for a highly skilled and forward-thinking Senior Manager, MarTech/AdTech to join our growing team. This is a pivotal role for someone with deep experience across the ad tech and martech landscape, from dynamic creative optimization and measurement platforms to tag management systems and conversion APIs.

As an Senior Manager, MarTech/AdTech , you will drive the development and execution of strategies that integrate and optimize a complex suite of digital marketing technologies. You\’ll act as a connector between global and regional teams, ensuring seamless implementation and governance across the stack. If you\’re passionate about using technology to elevate marketing performance and thrive in fast-moving, cross-functional environments, we want to hear from you.

Responsibilities

Strategic Leadership & Ad Tech Strategy

• Design and implement holistic ad tech and martech strategies that align with business and client goals.

• Lead integration and rollout of tools such as attribution models, DCO platforms, CMPs, tag management systems (TMS), and mobile measurement platforms (MMPs).

Campaign Enablement & Optimization

• Oversee deployment and optimization of digital campaigns through technologies like DCO, SPO, and MMP.

• Drive efficiency through data-informed testing, measurement frameworks, and performance optimization techniques.

Tagging, Pixel & Tech Implementation

• Own onsite tagging strategies and data accuracy across web and mobile environments.

• Partner with developers to audit, implement, and maintain tags and pixels; ensure alignment with global standards.

Ad Platform Governance

• Manage structural integrity and consistency of global ad account setups across platforms including Meta, CM360, Google Ads, and various DSPs.

• Champion the use of naming conventions, taxonomy frameworks, and platform governance best practices.

Analytics & Reporting

• Use tools like GA4 and Adobe Analytics to create actionable insights and stakeholder dashboards.

• Collaborate with regions to drive visibility, consistency, and readiness across reporting outputs.

Data Governance & Compliance

• Enforce policies that safeguard data privacy, accuracy, and platform compliance.

• Implement and optimize Conversion APIs and data pipelines that support attribution and decision-making.

Cross-Team Collaboration & Communication

• Serve as a strategic partner to regional teams, HQ, and Centers of Excellence.

• Lead knowledge-sharing initiatives, facilitate workshops, and keep teams informed of emerging tools and innovations.

Innovation & Thought Leadership

• • Stay ahead of trends and recommend new technologies to enhance marketing effectiveness and agility.

  • Evaluate and experiment with new solutions to ensure our marketing ecosystem remains cutting-edge.

Qualifications

• Strong experience in digital marketing with a strong focus on ad tech/martech strategy.

• Deep understanding of ad serving platforms such as CM360, Flashtalking, Adform, or Innovid.

• Proven track record in implementing tag management solutions (e.g., Google Tag Manager, Adobe Launch).

• Proficient in web analytics tools (e.g., GA4, Adobe Analytics).

• Hands-on experience with DCO, MMPs (AppsFlyer, Kochava), SPO, Conversion APIs, and data c lean rooms.

• Familiarity with CDPs, CMPs, DSPs, and social/search activation platforms (e.g., Meta, Google Ads).

• Strong knowledge of data governance, privacy frameworks , and compliance standards.

• Analytical thinker with the ability to interpret data into actionable recommendations.

• Strong project management skills and comfort working across complex, global teams.

• Excellent written and verbal communication skills, with the ability to present confidently to senior stakeholders.

• Comfortable in a dynamic, fast-paced environment with shifting priorities.

• Fluency in English is required; additional languages are a plus.

Additional information

Benefits:

In Germany, alongside the core benefits such as Pension, Life Assurance, Private Medical, andIncome Protection Plan , we also offer:

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS – Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• BENEFITS 24/7 helpline to support you on a personal and professional level.Access to remote GPs, mental health support and CBT.Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP &BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

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