At a Glance
- Tasks: Lead creative, data-driven engagement strategies for healthcare brands.
- Company: Join a dynamic agency focused on digital-first solutions and inclusivity.
- Benefits: Enjoy a competitive benefits package including pension, private medical cover, and reflection days.
- Other info: Embrace a culture of empathy and inclusivity, with excellent career growth opportunities.
- Why this job: Make a real impact in healthcare marketing while championing innovative strategies.
- Qualifications: Experience in engagement strategy and familiarity with data-driven marketing techniques.
The predicted salary is between 60000 - 80000 £ per year.
As a Senior Engagement Strategist you will play a leading role in delivering our vision of digital‑first work that is highly creative and driven by data. You will advocate for an audience‑first approach in all you do. Most of your time will be spent working with existing and potential clients on project work but there will be time for new business pitches, workshop facilitation and contributing to agency culture. You will lead engagement projects, supported by other members of our talented data, brand, engagement and media strategy team. You will work with clients to identify and realise growth opportunities, gather insights and use them to plan strategies on a range of platforms and channels including email, web, social (paid and owned), DOLs and influencers, paid media (HCP and consumer).
Responsibilities
- Develop engagement and PESO channel strategies which help healthcare brands achieve business objectives.
- Leverage a range of strategic frameworks and planning tools to break down customer, communication, and channel strategies into actionable engagement plans.
- Simplify and synthesise the complex into clear, actionable insights and strategic deliverables.
- Distil customer research and data into personas, journeys, adoption ladders, and other frameworks and tools.
- Unlock the insights that block desired outcomes at any stage of the journey and develop the strategic messaging recommendations to address these.
- Understand and plan for the distinct role of communications channels within a brand strategy, as well as how to connect those channels together around the needs of specific audiences.
- Leverage and appropriately apply in‑depth knowledge of a range of quantitative and qualitative research techniques.
- Develop test‑and‑learn plans and pilots to run in‑market, using messages and creative to build an evolving understanding of our customers' preferences based on analysis of behaviours.
- Use your understanding of data and tech platforms, data strategy, and measurement planning to inform engagement strategies.
- Define the holistic omnichannel measurement strategies and KPIs and performance analytics for client accounts.
- Be a champion for the use of AI to improve the quality and effectiveness of our engagement strategy work, and the wider work of the agency.
- Act as the strategic lead across key projects and accounts; on larger agency accounts work under the leadership of Strategy Directors.
- Guide and lead more junior strategists to contribute to key workstreams and deliverables.
Qualifications
- Proven experience in engagement strategy and skilled in unpacking complex business challenges, discerning insights, and shaping plans that drive business results.
- Experience developing PESO strategies with data‑driven segments, personalised journeys, test‑and‑learn calendars, and marketing automation.
- Experience with data and measurement strategy including defining strategic and tactical KPIs, developing reporting calendars, and outlining tagging requirements to execute on measurement and reporting plans.
- Experience providing strategic input into analytical modelling exercises, partnering with statisticians for delivery, and drawing insights from the results.
- Familiarity with marketing tech stacks and the role of MDM, CDP, preference management, DAM, CMS, CRM, web analytics, automated reporting, etc. in shaping and delivering connected, personalised omnichannel strategies.
- Experience with modular content strategy and experience planning.
- Experienced in insight analysis across a wide range of inputs.
- Proven experience in workshop facilitation and co‑creation sessions to develop both strategic deliverables and creative ideas.
- Healthcare/pharma experience is desirable.
Additional Information
Digitas Health offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives.
Publicis Groupe works primarily from the office or our clients' office four days per week. At Digitas Health we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs— for example, related to disability, neurodivergence, or a health condition—please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application. Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change—building a culture where everyone feels seen, respected, and genuinely included.
Senior Engagement Strategist employer: Publicis Groupe
At Digitas Health, we pride ourselves on fostering a dynamic and inclusive work environment where creativity meets data-driven strategy. As a Senior Engagement Strategist, you'll benefit from a comprehensive range of perks including enhanced parental leave, reflection days, and a commitment to employee growth through mentorship and collaborative projects. Our culture champions diversity and innovation, ensuring that every voice is heard and valued, making it an exceptional place for professionals looking to make a meaningful impact in the healthcare sector.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Engagement Strategist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your past work and successes. This is your chance to demonstrate how you can drive engagement and deliver results.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their challenges and think about how you can contribute to their growth. Tailor your responses to show you're the perfect fit for their needs.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Senior Engagement Strategist
Some tips for your application 🫡
Show Your Passion for Engagement:When writing your application, let your enthusiasm for engagement strategy shine through. We want to see how you advocate for an audience-first approach and how your creativity is driven by data.
Be Clear and Concise:We love a good story, but keep it straightforward! Break down your experiences into clear, actionable insights that demonstrate your ability to simplify complex challenges and deliver strategic plans.
Highlight Relevant Experience:Make sure to showcase your proven experience in engagement strategy, especially with PESO strategies and data-driven segments. We’re looking for specific examples that illustrate your skills and successes.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting role. We can’t wait to hear from you!
How to prepare for a job interview at Publicis Groupe
✨Know Your PESO Strategies
Make sure you understand the PESO model (Paid, Earned, Shared, Owned) inside out. Be ready to discuss how you've applied these strategies in past roles, especially in healthcare or pharma contexts. Bring examples of how your data-driven insights have shaped successful campaigns.
✨Showcase Your Data Savvy
As a Senior Engagement Strategist, you'll need to demonstrate your ability to leverage data effectively. Prepare to talk about specific tools and techniques you've used for measurement and reporting. Highlight any experience with marketing tech stacks and how you've used data to inform engagement strategies.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills. Think about complex business challenges you've faced and how you unpacked them into actionable insights. Practise articulating your thought process clearly and concisely.
✨Emphasise Your Leadership Skills
You'll be guiding junior strategists, so it's crucial to showcase your leadership experience. Prepare examples of how you've facilitated workshops or co-creation sessions. Discuss how you've mentored others and contributed to team culture, as this will resonate well with the agency's values.
