Senior Account Director (Social & Influencer) (Newcastle-under-Lyme)

We’re a values-based business built around a philosophy of DO | FEEL | THINK. For our people, it encourages them to DO IT, to FEEL BELONGING and to THINK INDEPENDENTLY, creating a vibrant environment where our people can do the best work of their careers. We use DO | FEEL | THINK to inspire our clients too. We want clients to show their values to the world through the acts they create digitally and in real life, helping to generate greater emotional connection with their products and brands, and creating audience relationships built on true Belief. How do we do it? By connecting the modern key Belief drivers of PR, Sustainability, Employer Brand, and Digital Influence – all crucial to helping businesses win in our increasingly values-based world. It all adds up to a vision of creating a progressive and connected creative agency that helps clients find new ways to grow.

Diversity and inclusion is a core part of who we are at MSL. We’re committed to building an inclusive culture that encourages, celebrates and supports our wonderfully diverse employee group – whatever their age, gender identity, race, sexual orientation, physical or mental ability or ethnicity. Diversity and inclusion doesn’t just fuel our creativity and innovation, it brings us closer to our people and audiences. We will continue to strive to create a culture and environment where everyone feels empowered and more importantly comfortable enough to bring their full, authentic selves to work.

The Role In A Nutshell: An experienced strategic thinker with deep expertise across the digital landscape, specialising in influencer campaigns, digital content strategy, and end-to-end delivery – including briefing, production and content oversight, budget management and execution. You will know how to leverage social content (from owned to influencer) to enhance campaign effectiveness. With a strong ability to build & maintain relationships with online influencers and agents, you proactively identify opportunities to upsell digital services. You will also be expected to identify emerging digital trends, providing clients with valuable insights and best-practice case studies to inform their strategies. As a senior trusted advisor to our clients, you offer both strategic direction and tactical guidance on influencer marketing programmes spanning social, digital and public relations. Internally, you act as a creative and strategic guardian, ensuring excellence in all influencer and social work across the agency.

Responsibilities

• You will be the strategic lead on IM and Social client accounts and provide senior counsel alongside Directors on all strategic matters relating to the client and their industry.
• Guiding integrated accounts with strategic advice to wider teams, with a particular focus on delegation and briefing so that the team can learn, grow, and develop.
• Work with the Director, Social and Influencer to ensure integration of best practice IM and social planning/strategy into core accounts.
• Collaborate with team leads, Directors and resource manager to contribute to budgeting, staffing and service level decisions to ensure continued profitability. Uphold and cascade best practices for strong management of projects across the team.
• Demonstrate thought leadership and ability to sell in programmes with a strong influencer and social component, considering the IM and social dimensions of strategic planning.
• Develop proposals for client campaigns, including always-on social programmes, content creation, stakeholder programmes, social media campaigns, influencer and word of mouth strategy and events.
• Work closely with the IM and social, creative, UX and development teams to project manage work and oversee the quality-of-service delivery.
• Build strong relationships with existing and new clients, acting as their key expert counsel and implementer to aid organic growth.
• Work with planning and content teams to ensure content optimisation (organic and paid). Support business development and pitch preparation as required.
• Drive the team’s achievement of key agency financial KPIs, focusing on securing new business wins and fostering the organic growth of influencer and social work.

Qualifications

• A self-starter - organised, meticulous about keeping promises, meeting deadlines and with excellent attention to detail.
• Ability to think on your feet, work in an agile manner and adapt to changing requests.
• A great communicator, collaborator and delegator with people of all levels.
• Confident influencer expert and strategist capable of understanding the full cycle.
• Digital native with understanding of social from owned, earned and paid perspectives.
• Confident, intuitive, rigorous, love of creativity, respect for the ‘big idea’, natural communicator.
• Shaping the direction of iconic global brands - developing & executing innovative social & influencer communications strategies.
• Experience building & executing influencer campaign strategies of all sizes & across multiple industries.

MSL has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer; WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year. REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care. HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching. FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave. FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday. GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre. Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).