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- Tasks: Lead programmatic strategies and client accounts while driving revenue growth and innovative product adoption.
- Company: Join Starcom, a global media leader with a people-first approach and a vibrant culture.
- Benefits: Enjoy flexible working, reflection days, and fantastic local discounts alongside competitive perks.
- Why this job: Be part of an award-winning team that values diversity, innovation, and personal growth.
- Qualifications: Experience in digital agencies and programmatic disciplines is essential; leadership skills are a must.
- Other info: This is a 12-month maternity cover role with opportunities for professional development.
The predicted salary is between 48000 - 72000 £ per year.
With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward.
The Programmatic Business Director is a key leadership role, that will support the strategic growth and development of our Programmatic proposition through a best in class approach to several client accounts and the transformation of our programmatic talent. You will be a trusted advisor to senior clients as well as your colleagues within the agency.
Your primary goal will be to develop client strategy and elevate our programmatic proposition, ensuring that you are working in lockstep with our overarching business strategy whilst delivering best in class client servicing. This includes protecting existing revenue via client retention and driving growth through channel growth and innovative product adoption. This is a 12 months fixed term maternity cover.
Responsibilities- Revenue growth – A primary focus is to create commercially driven proposals, expand our scope of work and collaborate with other areas of the business to deliver revenue growth and achieve common goals.
- New Business – You will become a champion of our programmatic proposition and lead new business pitch responses.
- Commercial strategy - You will lead the commercial strategy for your client portfolio, ensuring that your team plan media solutions across online display, video, YouTube and BVOD media.
- Product adoption – You will be accountable for driving change management within your direct team to adopt products and technology that will reinvent how we plan and buy media.
- Client sophistication - Working with your Head of Programmatic you will create programmatic strategies that will transform your client’s approach to data and identity.
- Client roadmaps – Deliver client sophistication through the development of strategic roadmaps that unifies data, tech and media.
- Planning leadership - Produce the next generation of performance media experts by reinventing how teams plan, buy and measure media.
- Thought Leadership - Promote Performics within PR through the creation and publishing articles within the industry and speaking at panel events.
- Awards - Identify market leading work that has been delivered by you and your team.
- Team management – You will lead a medium to large team of programmatic experts and will be responsible for steering initiatives to ensure that they have a clear career path.
- Extensive prior relevant experience within a digital agency, specifically in programmatic disciplines.
- Comprehensive understanding of the digital advertising ecosystem and a broader understanding of the UK media marketplace.
- Extensive experience of managing teams.
- Ability to offer consultative advice to large-budget advertisers about their programmatic campaigns.
- Strategic experience in identifying & delivering commercial growth.
- Lead data governance and management in line with global and industry developments.
- Champion equal opportunities and supportive ways of working for teammates.
Starcom has fantastic benefits on offer to all of our employees. In addition to the classics, we also offer:
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS - Two additional days of paid leave to focus on your well-being and self-care.
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level.
- FAMILY FRIENDLY POLICIES - We provide 26 weeks of full pay for family milestones.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF.
- GREAT LOCAL DISCOUNTS including membership discounts with local restaurants and retailers.
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
Programmatic Business Director - maternity cover employer: Publicis Groupe
Contact Detail:
Publicis Groupe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Programmatic Business Director - maternity cover
✨Tip Number 1
Familiarise yourself with the latest trends in programmatic advertising. Understanding the current landscape and emerging technologies will help you engage in meaningful conversations during interviews and demonstrate your expertise.
✨Tip Number 2
Network within the industry by attending relevant events or webinars. Building connections with professionals in programmatic advertising can provide insights into the role and may even lead to referrals.
✨Tip Number 3
Prepare to discuss specific case studies or examples of successful programmatic campaigns you've been involved in. This will showcase your hands-on experience and ability to drive results, which is crucial for a leadership role.
✨Tip Number 4
Research Starcom's recent projects and achievements, especially those related to programmatic advertising. Being knowledgeable about the company’s work will allow you to tailor your discussions and show genuine interest in their mission.
We think you need these skills to ace Programmatic Business Director - maternity cover
Some tips for your application 🫡
Understand the Role: Before applying, make sure you thoroughly understand the responsibilities and qualifications required for the Programmatic Business Director position. Tailor your application to highlight how your experience aligns with their needs.
Craft a Compelling CV: Your CV should clearly showcase your relevant experience in programmatic disciplines and digital advertising. Use quantifiable achievements to demonstrate your impact in previous roles, especially in revenue growth and team management.
Write a Strong Cover Letter: In your cover letter, express your passion for the role and the company. Highlight specific experiences that demonstrate your ability to lead teams, drive commercial growth, and develop client strategies. Make it personal and engaging.
Showcase Thought Leadership: If you have published articles or spoken at industry events, mention these in your application. This will demonstrate your expertise and commitment to the field, aligning with Starcom's emphasis on thought leadership.
How to prepare for a job interview at Publicis Groupe
✨Understand the Company Culture
Before your interview, take some time to research Starcom's culture and values. They pride themselves on being people-centric and promoting diversity and inclusion. Show that you resonate with these values and can contribute positively to their supportive environment.
✨Demonstrate Your Programmatic Expertise
As a Programmatic Business Director, you'll need to showcase your deep understanding of the digital advertising ecosystem. Be prepared to discuss your previous experiences with programmatic disciplines, including specific tools and strategies you've successfully implemented in past roles.
✨Prepare for Client-Focused Scenarios
Since this role involves being a trusted advisor to senior clients, think of examples where you've successfully managed client relationships or driven revenue growth. Prepare to discuss how you would approach new business pitches and elevate the agency's programmatic proposition.
✨Showcase Leadership and Team Management Skills
You'll be leading a team of programmatic experts, so it's crucial to highlight your leadership experience. Discuss how you've developed talent, fostered a collaborative environment, and driven change management within your teams to adopt new technologies and strategies.
